Group Product Manager
Juhayna Food Industries
Total years of experience :21 years, 10 Months
Setting plans for marketing department needs, head count, promotions, job assessments, performance evaluation, and human resource issues inside the department.
Aligning with the sales force team, financial team, and production team for marketing plans/ activities.
Managing, evaluating, and motivating the whole department to achieve business as well as personal targets.
Setting and Achieving UHT dairy products (Plain & Flavored) and fresh dairy products (Yoghurt & Rayeb) target in terms of volume, market share, and profit.
Identifying short/medium and long term strategy of UHT dairy products (Plain & Flavored) and fresh dairy products (Yoghurt & Rayeb) in light of the long term strategy of the category.
Managing/Supervising the management of the marketing mix.
Handling all the pre-launch and launch of new products & packages with an integrated marketing communication perspective including product development.
Training and developing new comers.
Generated sales and marketing data projections and based on these, set the future targets for the subordinates.
Setting and Achieving Oxi (brand) target in terms of volume, market share, and profit.
Assist in Identifying short/medium term strategy of Oxi in light of the long term strategy of the category.
Managing/Supervising the management of the marketing mix of the Oxi.
Handling all the pre-launch and launch of (OXI) a new detergent with an integrated marketing communication perspective including product development.
Discovering new opportunities in the detergents market and propose methods for capitalizing on them.
Managing, evaluating, and motivating JBM/ABM to achieve business as well as personal targets.
Training and developing 2nd line of successors.
Assessing of the achievements of the brand targets in light of their strategic direction and recommendation of next steps through business review & plan.
Supervising the preparations of various reports of the JBM/ABM (sales forecast, budget reports, marketing plan update, and project list, media brief, and retail audit summary).
Brand strategy reviewing and updating
Formulating and implementing long & short term plans.
Monitoring performance of the brand regarding the plans and initiate and ensure appropriate company response in terms of product change, advertising & promotions, distribution, pricing etc. within the framework of agreed strategy.
Handling all the pre-launch and launch activities of mouth wash (Tri-care) including product development.
Coordinating and follow up with different departments (purchasing, planning, finance ...)
Developing and controlling support and promotional activities with the advertising agencies, advertising activities for the brand.
Responsible for Market Research design, Market Research analysis & implementation.
Formulating brand pricing and support policy to meet financial objectives and profit.
Constantly analyzing all available data on the market and obtain additional data related to competitors, market size, & brand market share.
Developing of network with consumer & trade.
Training & developing sub-ordinates.
Promoting company products, providing information, tracking market trends; attend medical meetings, conferences, symposium and seminars.
Scanning for new customers and update customer list.
Developing new business through innovative new ideas by forming real partnerships with key customers.
Giving educational presentation to group of doctors, pharmacy staff and other health care professionals on Novo Nordisk products.
Developing product knowledge and selling skills.
Updating customer segmentation process.
Bottom up forecast for both target and promotional budget and proper resource allocation.
Developing customer relationships in a variety of ways through meals and various special events.
Working with some of the country's retail or wholesales stores.
Take on the responsibility of developing the sales of our products.
Identify business-building opportunities for our brands and communicates these persuasively to our customers.
Working closely together with customers.
Analyzing the market and optimize logistics and delivery systems.
Developing merchandising plans and in-store activities.
Handling all the pre-launch and launch activities of insulin analogues.
Marketing Related Course Work Marketing Research International Marketing Organizational Behavior Marketing Management Advertising and Promotion Consumer Behavior Contemporary Management Strategic Management Strategic Marketing Marketing (Distribution) channels Project Management Financial Management