Gulf Business Development Expertise
Misr Pyramids Group
Total years of experience :30 years, 2 Months
• Successfully identified, executed, and expanded GCC market opportunities, increasing sales by 17% and distributors by 30%.
• Developed and implemented efective market strategies, generating 11% revenue in the GCC launch year.
• Secured multi-million-dollar deals in GCC through strong stakeholder relationships.
• Launching in the GCC generated 15% in revenue in the first year.
• Design and implement a value chain to boost spending and activities across countries.
• Developed and managed a team of sales & marketing in the GCC who achieved the required results.
• Working with multiple billions of dollars through diferent categories (Food, Non-Food & Beverage).
• Increasing online sales with 16.5% total (Food 25%, Non-Food 15%, and beverage 5%).
• Expanding the online assortments with 11.3% resulting in 8% in average order value.
• Launching a new marketing campaign which resulted in a 14.5% increase in trafic.
• 7.5% increase in online customer experience with a new search engine.
• Develop and manage a team of highly performing online category achievers.
• Worked with a cross-functional team to launch a new product line to generate multi-million dollars in revenue.
• Reduce online costs by 8.3% by negotiating better deals to optimize the marketing campaign.
• Increasing sales by 11.5% by developing and implementing new trade channel plans.
• 9% sales distribution expansion through new trade channel relationships.
• Launching a new trade marketing campaign that increased our customer awareness by 20%.
• Develop and manage a team of high-performance trade marketing managers who achieve very high results.
• Collaborate on new trade marketing campaigns to generate millions in sales.
• Trade partnerships with key customers led to 15% incremental promotional activity.
• Reduce the cost by implementing a new activity with 5%.
• 7% oral care sales increase through new project rollout across 500 stores.
• 1000 OTC stores rollout across pharmacies boosted sales by 11%.
• 11% sales increase through key outlet trade marketing plans across channels.
• 5% market share for new products through POSM development and execution.
• Negotiate and close key deals with key customers for a 15% sales increase.
• Track and analyze data to increase the eficiency of any identified opportunity by 9%.
• Increase visibility by implementing a new planogram, resulting in a 5% market share.
• Following up with the MSL sales and marketing teams to ensure our products availability in store.
• 7% sales increase across pharmacies and key retailers through relationship-building company strategies.
• Launched new products for both channels, resulting in 4.8% sales and 11.3% market shares.
• Reducing costs through negotiating all the deals of both channels with 3.5% to ensure eficiency.
• Using POSM resulted in 2.5% incremental through the best execution.
• Reducing overdue dates to 140 days to maintain sales progress for both channels.
• Increase the coverage by 3% through an eficient MSL with a perfect stores program.
• Manage and develop a sales team with 2% to increase sales and coverage across the channels.
• $81M business line with 4 sub-business lines, 27 families, and 256 items grew 8% YoY.
• Manage 13 sales branches (240 staf) nationwide.
• 26-member team, 108 LY Value index, 111 LY MT index, 106 LY PH index, 107 LY TT index.
• Work closely with AP & GNE teams to improve cost eficiency through planning and co-creation.
• Optimize spending on G2N (17.4%) through eficient management of Key Accounts and widening distribution.
• Support Finance to drive eficiency in Overheads by $0.40M vs LY.
• Reaching expiries to be less than 0.8%.
• P&L for top 3 accounts (Al-Nahdi, Al-Dawa & Panda), Robust DN process, by following the TTs SOPs.
• Increase shopper awareness with CATMAN (Braun) in 500 outlets (100% focus on top 200 with T&L LED screens).
• Developing 3.5K outlets across the kingdom to reach the perfect store program by applying company criteria.
• FMOT, reaching 95% execution for all initiatives across the kingdom vs Plan.
• Managed a $33.6 MM national business line with 5 Brands, 24 sub-brands, 37 families, and 378 items.
• Led a team of 9 direct reports, 4 team leaders, and 68 sales branch members.
• Negotiated, implemented, and established JBP (SOS, 4Ps, 5Cs, OTIF) with 100% relationship achievement.
• Planned and executed channel KPIs to meet the agreed P&L with 100% extension.
• Restructured MSL for MT in collaboration with TM and Marketing departments.
• Planned channel activities with TM for 100% execution.
• Analyzed account risks and developed alternative plans by 3%.
• 6% sales growth to $9.5M, through hard work, dedication, and innovation.
• SOS strategy implemented across channels, achieving W1-75%/W2-85%/W3-86% shelf share.
• Planogram and MSL distributed region-wide, 2 waves, consistent merchandising.
• 25% second display visibility increase for GE, FSU, CT, and Shelf Trays this quarter.
• 100% launch success this year reflects dedication and excellence.
• Reaching 100% of all Key accounts in all channels across the region with a full execution for NP.
• Increased productivity by 25% and growth index by 35% through a commitment to excellence and innovation.
• Expanded salesforce by 5% to cover more regions and customers.
• Developed route plans to optimize travel time and costs, resulting in a 25% productivity gain.
• Introduced new products that meet market demand and preferences, resulting in incremental sales of 8.4%.
• Listed the company on a reputable stock exchange to increase visibility and credibility.
• Led a team of sales supervisors, credit salesmen, van salesmen, and merchandisers to achieve 100% sales targets and maintain customer satisfaction.
• 11% YoY sales increase by developing and executing key customer relationship strategies.
• Increasing the market share by 15% in replenishing the sales coverage and visibility.
• Develop and implement sales promotions campaigns that result in 15% incremental sales.
• Launch and deploy new products in the market using POSM in high-trafic stores ending up with 6.3% sales.
