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Sherif Kamar , Gulf Business Development Expertise

Sherif Kamar

Gulf Business Development Expertise·Misr Pyramids Group

Egypt

Bachelor's degree, Accounting

Work experience

Total years of experience: 29 years, 7 months

Gulf Business Development Expertise

August 2022 - Present

Misr Pyramids Group

Cairo, Egypt

August 2022 - Present

• Successfully identified, executed, and expanded GCC market opportunities, increasing sales by 17% and distributors by 30%.
• Developed and implemented efective market strategies, generating 11% revenue in the GCC launch year.
• Secured multi-million-dollar deals in GCC through strong stakeholder relationships.
• Launching in the GCC generated 15% in revenue in the first year.
• Design and implement a value chain to boost spending and activities across countries.
• Developed and managed a team of sales & marketing in the GCC who achieved the required results.
Company industry:
FMCG

Category Manager Head

September 2020 - July 2022

Sary (KSA)

Dammam, Saudi Arabia

September 2020 - July 2022

• Working with multiple billions of dollars through diferent categories (Food, Non-Food & Beverage).
• Increasing online sales with 16.5% total (Food 25%, Non-Food 15%, and beverage 5%).
• Expanding the online assortments with 11.3% resulting in 8% in average order value.
• Launching a new marketing campaign which resulted in a 14.5% increase in trafic.
• 7.5% increase in online customer experience with a new search engine.
• Develop and manage a team of highly performing online category achievers.
• Worked with a cross-functional team to launch a new product line to generate multi-million dollars in revenue.
• Reduce online costs by 8.3% by negotiating better deals to optimize the marketing campaign.
Company industry:
FMCG

Trade Marketing Manager Head

January 2019 - August 2020

Glaxo Smith Kline KSA

Jeddah, Saudi Arabia

January 2019 - August 2020

• Increasing sales by 11.5% by developing and implementing new trade channel plans.
• 9% sales distribution expansion through new trade channel relationships.
• Launching a new trade marketing campaign that increased our customer awareness by 20%.
• Develop and manage a team of high-performance trade marketing managers who achieve very high results.
• Collaborate on new trade marketing campaigns to generate millions in sales.
• Trade partnerships with key customers led to 15% incremental promotional activity.
• Reduce the cost by implementing a new activity with 5%.
• 7% oral care sales increase through new project rollout across 500 stores.
• 1000 OTC stores rollout across pharmacies boosted sales by 11%.
Company industry:
FMCG

Trade Marketing Manager

March 2017 - December 2018

Glaxo Smith Kline KSA

Jeddah, Saudi Arabia

March 2017 - December 2018

• 11% sales increase through key outlet trade marketing plans across channels.
• 5% market share for new products through POSM development and execution.
• Negotiate and close key deals with key customers for a 15% sales increase.
• Track and analyze data to increase the eficiency of any identified opportunity by 9%.
• Increase visibility by implementing a new planogram, resulting in a 5% market share.
• Following up with the MSL sales and marketing teams to ensure our products availability in store.
Company industry:
FMCG

National Channel Manager

October 2016 - March 2017

Glaxo Smith Kline KSA

Jeddah, Saudi Arabia

October 2016 - March 2017

• 7% sales increase across pharmacies and key retailers through relationship-building company strategies.
• Launched new products for both channels, resulting in 4.8% sales and 11.3% market shares.
• Reducing costs through negotiating all the deals of both channels with 3.5% to ensure eficiency.
• Using POSM resulted in 2.5% incremental through the best execution.
• Reducing overdue dates to 140 days to maintain sales progress for both channels.
• Increase the coverage by 3% through an eficient MSL with a perfect stores program.
• Manage and develop a sales team with 2% to increase sales and coverage across the channels.
Company industry:
FMCG

Marketing and Strategic Manager

January 2013 - September 2016

Al Naghi (P&G) KSA

Jeddah, Saudi Arabia

January 2013 - September 2016

• $81M business line with 4 sub-business lines, 27 families, and 256 items grew 8% YoY.
• Manage 13 sales branches (240 staf) nationwide.
• 26-member team, 108 LY Value index, 111 LY MT index, 106 LY PH index, 107 LY TT index.
• Work closely with AP & GNE teams to improve cost eficiency through planning and co-creation.
• Optimize spending on G2N (17.4%) through eficient management of Key Accounts and widening distribution.
• Support Finance to drive eficiency in Overheads by $0.40M vs LY.
• Reaching expiries to be less than 0.8%.
• P&L for top 3 accounts (Al-Nahdi, Al-Dawa & Panda), Robust DN process, by following the TTs SOPs.
• Increase shopper awareness with CATMAN (Braun) in 500 outlets (100% focus on top 200 with T&L LED screens).
• Developing 3.5K outlets across the kingdom to reach the perfect store program by applying company criteria.
• FMOT, reaching 95% execution for all initiatives across the kingdom vs Plan.
Company industry:
FMCG

National Key Account Manager

September 2010 - December 2012

Al Naghi (P&G) KSA

Dammam, Saudi Arabia

September 2010 - December 2012

• Managed a $33.6 MM national business line with 5 Brands, 24 sub-brands, 37 families, and 378 items.
• Led a team of 9 direct reports, 4 team leaders, and 68 sales branch members.
• Negotiated, implemented, and established JBP (SOS, 4Ps, 5Cs, OTIF) with 100% relationship achievement.
• Planned and executed channel KPIs to meet the agreed P&L with 100% extension.
• Restructured MSL for MT in collaboration with TM and Marketing departments.
• Planned channel activities with TM for 100% execution.
• Analyzed account risks and developed alternative plans by 3%.
Company industry:
FMCG

Regional Sales Manager

September 2010 - December 2012

Al Naghi (P&G) KSA

Dammam, Saudi Arabia

September 2010 - December 2012

• 6% sales growth to $9.5M, through hard work, dedication, and innovation.
• SOS strategy implemented across channels, achieving W1-75%/W2-85%/W3-86% shelf share.
• Planogram and MSL distributed region-wide, 2 waves, consistent merchandising.
• 25% second display visibility increase for GE, FSU, CT, and Shelf Trays this quarter.
• 100% launch success this year reflects dedication and excellence.
• Reaching 100% of all Key accounts in all channels across the region with a full execution for NP.
Company industry:
FMCG

Area Sales Manager

January 2002 - January 2009

AFS (RB) (KSA)

Dammam, Saudi Arabia

January 2002 - January 2009

• Increased productivity by 25% and growth index by 35% through a commitment to excellence and innovation.
• Expanded salesforce by 5% to cover more regions and customers.
• Developed route plans to optimize travel time and costs, resulting in a 25% productivity gain.
• Introduced new products that meet market demand and preferences, resulting in incremental sales of 8.4%.
• Listed the company on a reputable stock exchange to increase visibility and credibility.
• Led a team of sales supervisors, credit salesmen, van salesmen, and merchandisers to achieve 100% sales targets and maintain customer satisfaction.
Company industry:
FMCG

Unit Sales Manager

April 1995 - December 2002

Henkle

Cairo, Egypt

April 1995 - December 2002

• 11% YoY sales increase by developing and executing key customer relationship strategies.
• Increasing the market share by 15% in replenishing the sales coverage and visibility.
• Develop and implement sales promotions campaigns that result in 15% incremental sales.
• Launch and deploy new products in the market using POSM in high-trafic stores ending up with 6.3% sales.
Company industry:
FMCG

Education

Ain Shams University

June 1995

June 1995

Bachelor's degree, Accounting

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

AIN SHAMS University

May 1995

May 1995

Bachelor's degree, Accounting

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

English School

May 1990

May 1990

High school or equivalent, High School

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

Skills

Leadership
Expert
Leadership
Expert
Business Development
Expert
Business Development
Expert
Management
Expert
Management
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Management
Expert
Management
Expert
Leadership
Expert
Leadership
Expert
Team Leadership
Expert
Team Leadership
Expert
Business Development
Expert
Business Development
Expert
SALES
Expert
SALES
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
SALESFORCE.COM
Expert
SALESFORCE.COM
Expert
BOOST (C++ LIBRARIES)
Expert
BOOST (C++ LIBRARIES)
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
LESS
Expert
LESS
Expert
COLLABORATION
Expert
COLLABORATION
Expert
PLANNING
Expert
PLANNING
Expert
VALUE CHAIN
Expert
VALUE CHAIN
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
AUTOMATION
Expert
AUTOMATION
Expert
BUDGETING
Expert
BUDGETING
Expert
COACHING
Expert
COACHING
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
CONFERENCES
Expert
CONFERENCES
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
merchandising
Expert
merchandising
Expert
Sales
Expert
Sales
Expert
e-commerce
Expert
e-commerce
Expert
Operation
Expert
Operation
Expert
Marketing Management
Expert
Marketing Management
Expert
Market Research
Expert
Market Research
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Negotiation
Expert
Negotiation
Expert
Problem Solving
Expert
Problem Solving
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Operations Management
Expert
Operations Management
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Facebook
Facebook
facebook.com/sherifkamar

Languages

Arabic
Native Speaker
English
Expert

Hobbies

  • Soccer
    I was playing in the national team & with one of the biggest clubs
  • Squash
    I was national Player