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Sherryll Millicent Paguio, E-Commerce Manager | Marketplace Optimization & AI Integration

Sherryll Millicent Paguio

E-Commerce Manager | Marketplace Optimization & AI Integration·Beauty and Wellness MNL

United Arab Emirates

Bachelor's degree, Community Broadcasting

Work experience

Total years of experience: 25 years, 10 months

E-Commerce Manager | Marketplace Optimization & AI Integration

October 2019 - December 2025

Beauty and Wellness MNL

Dubai, United Arab Emirates

October 2019 - December 2025

• Managed end-to-end operations across Grabmart, Pickaroo, Dubizzle, Carousell,
Shopee, Lazada, TikTok Shop, and eBay, ensuring 100% listing accuracy, optimal
pricing, and compliance with each marketplaces policies.
• Increased marketplace conversions by 40% through SEO-driven product listings,
multimedia optimization, and strategic pricing updates.
• Implemented AI-powered feed management and automated content workflows,
reducing manual listing time by 50% and increasing listing quality scores across
platforms.
• Optimized product pages using CRO techniques, improving CTR and lowering
bounce rates, resulting in significant uplift in daily sales.
• Coordinated with suppliers and logistics teams to ensure timely fulfillment,
reducing late delivery issues and return rates.
• Analyzed marketplace data, sales trends, and customer behavior to refine pricing,
inventory allocation, and campaign strategies.
• Developed and executed digital marketing initiatives including SEO content
enhancements, catalog clean-ups, and performance-driven promotions.

Company industry:
Retail & Wholesale
Job role:
Sales

Manager

January 2011 - December 2024

Forever Living Products (Home Office)

Dubai, United Arab Emirates

January 2011 - December 2024

• Produced SEO-optimized content for product listings that increased search visibility
and boosted marketplace conversions.
• Managed brand social media content calendars, engagement strategies, and
analytics reporting to expand digital reach.
• Led and trained a team of multi-level network sellers, equipping them with e
commerce selling frameworks, customer engagement techniques, and online
growth strategies.
• Implemented customer loyalty touchpoints and retention strategies that
strengthened seller-consumer relationships.

Company industry:
Retail & Wholesale
Job role:
Sales

Computer Teacher

June 2017 - March 2019

The Birthright School

Manila, Philippines

June 2017 - March 2019

Teaching Grade 1-6 SPED students

Company industry:
Training & Education Center
Job role:
Teaching and Academics

Beauty Advisor & Luxury Retail Specialist

March 2000 - May 2017

Dubai Duty Free

Dubai, United Arab Emirates

March 2000 - May 2017

• Delivered premium customer service to an international clientele, consistently
exceeding sales targets and customer satisfaction benchmarks.
• Executed luxury visual merchandising, planograms, and promotional displays that
increased product visibility and foot traffic.
• Trained new hires on luxury sales techniques, customer handling, product
storytelling, and brand standards.

Company industry:
Retail & Wholesale
Job role:
Sales

Education

University of the Philippines

October 2008

October 2008

Bachelor's degree, Community Broadcasting

Philippines

GPA (point): 2.5 out of 4

GPA (point): 2.5 out of 4

The BS in Development Communication program is a four-year undergraduate degree program that equips students to become communication professionals and catalysts for development and social change. Alumna Beta Kappa Sigma Sorority BS Development Communication

Skills

Retail
Expert
Retail
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Knowledge in computing using MS Office application
Intermediate
Knowledge in computing using MS Office application
Intermediate
Social Media Networking
Beginner
Social Media Networking
Beginner
ANIMAL FEEDING
Intermediate
ANIMAL FEEDING
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL CONTENT CREATION
Intermediate
DIGITAL CONTENT CREATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
Retail
Expert
Retail
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert

Memberships

UPLB Development Communication's Society

Alumnae

December 1933

Training and Certifications

Training
Social Media Marketing
BusinesCoach Philippines
Mar 2010

Hobbies

  • Pet
    Love my 14 year old Shih Tzu