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shaimaa jamal, UX/UI Designer & Front-End Developer

shaimaa jamal

UX/UI Designer & Front-End Developer·Cosmetics Growth

United Arab Emirates

High school or equivalent, stem

Work experience

Total years of experience: 4 years, 6 months

UX/UI Designer & Front-End Developer

January 2024 - Present

Cosmetics Growth

Washington, United States Remote

January 2024 - Present

Designed and built the company website from the ground up, covering UX strategy, brand visuals, responsive front-end,
and deployment, which grew inbound client inquiries by about 40% within the first two months.
Redesigned conversion-focused marketing sites for 8+ cosmetics-brand clients, with clearer structure, stronger calls to
action, and faster load times.
Ran up to 3 client projects at once within two-week windows as the sole point of contact, completing 12+ end-to-end
projects across 4 countries without missing a deadline.
Added lightweight AI features such as in-product chat, UX helpers, and content generation using the Claude and OpenAI
APIs.

Company industry:
Marketing

Front-End Developer • Web Strategist

January 2024 - Present

UI/UX Designer

Washington, United States Remote

January 2024 - Present

• Designed, developed, and launched the full company website from zero, covering UX strategy,
brand visual identity, responsive front-end implementation, and deployment, resulting in a 40%
increase in inbound client inquiries within 60 days.
• Redesigned websites for 8+ cosmetics brand clients, delivering conversion-optimized layouts
that improved average session duration by 35% and reduced bounce rates across client
portfolios.
• Managed up to 3 simultaneous client projects within 2-week delivery windows, completing 12+
end-to-end design and development projects across 4 countries without a single missed
deadline.
• Implemented AI-powered features including dynamic content personalization, chatbot UX
flows, and automated lead capture systems using Claude API and GPT integrations.
• Acted as sole technical and creative point of contact, handling client briefs, stakeholder
reviews, design iterations, and final handoff independently.

Company industry:
Graphic Design

Freelance UI/UX Designer & Front-End Developer

January 2023 - January 2024

freelance

Dubai, United Arab Emirates Remote

January 2023 - January 2024

Designed and built 20+ digital products, including landing pages, SaaS dashboards, mobile-app interfaces, and e
commerce storefronts, for clients across the UAE, US, UK, and Europe.
Shipped production front-end (HTML, CSS, JavaScript, React) rather than stopping at design handoff, keeping the build
true to the design.
Integrated AI capabilities into client products using the Claude and OpenAI APIs, including in-product chat, smart search,
and generative content blocks.
Earned repeat business from around 70% of clients through reliable delivery and clear communication across 6+ time
zones.

Company industry:
Graphic Design

Freelance UI/UX Designer & Front-End Developer

January 2023 - January 2024

Worldwide

Aberglasslyn, Australia Remote

January 2023 - January 2024

• Designed and built 20+ digital products, landing pages, SaaS dashboards, mobile app
interfaces, and e-commerce storefronts, for clients across the UAE, US, UK, and Europe.
• Integrated AI capabilities into client web products using Claude, OpenAI, and Hugging Face
APIs, including intelligent search, generative content blocks, and AI-driven recommendation
engines.
• Wrote and shipped production front-end code in HTML, CSS, JavaScript, React, and Python,
going well beyond design handoff to deliver fully functional implementations.
• Maintained a 5-star client satisfaction record across platforms, with repeat business from 70%
of clients due to quality of delivery and communication under tight deadlines.
• Operated across 6+ time zones simultaneously, adapting work schedules and communication
cadences to meet global client needs without disruption.

Company industry:
Distribution, Supply Chain & Logistics

Product & Brand Designer

January 2022 - January 2023

Family-owned FMCG business

Dubai, United Arab Emirates Hybrid

January 2022 - January 2023

Redesigned a powdered-milk brands packaging from concept to print-ready files, working within real manufacturing and
UAE labeling constraints, which supported stronger retail orders after launch.
Designed and built the company website from scratch and grew its monthly traffic, generating direct B2B inquiries from
regional distributors.
Created a full brand system, including the logo, packaging, and marketing collateral, for one consistent identity across
every sales channel.

Company industry:
Consumer Packaged Goods Manufacture

Product Designer • Brand & Web Designer

January 2022 - January 2023

Family-owned FMCG Business

Dubai, United Arab Emirates

January 2022 - January 2023

• Redesigned end-to-end product packaging for a powdered milk brand, from concept through
print-ready production files, contributing to a 25% increase in shipping requests and retail
order volume within the first quarter post-launch.
• Designed and developed the companys website from scratch, increasing average monthly web
traffic by 60% and generating direct B2B inquiries from regional distributors.
• Created a complete brand system including logo, packaging, marketing collateral, and digital
assets, establishing a consistent visual identity across all sales channels.
• Navigated real-world manufacturing constraints including print specs, dieline templates, and
regulatory labeling requirements for UAE and regional retail compliance.

Company industry:
Consumer Packaged Goods Manufacture

Education

salman al farsi

January 2022

January 2022

High school or equivalent, stem

United Arab Emirates

Skills

APPLICATION PROGRAMMING INTERFACE API

Intermediate

COSMETICS

Intermediate

BRANDING

Intermediate

FRONT END SOFTWARE ENGINEERING

Intermediate

MARKETING

Intermediate

RESEARCH

Intermediate

UI UX STRATEGY

Intermediate

USER EXPERIENCE UX

Intermediate

WEB DEVELOPMENT

Intermediate

WRITING

Intermediate

DESIGN THINKING

Intermediate

ARTIFICIAL INTELLIGENCE DEVELOPMENT

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

FRONT END ENGINEERING

Intermediate

FULL STACK DEVELOPMENT

Intermediate

MULTIDISCIPLINARY RESEARCH

Intermediate

USER CENTERED DESIGN

Intermediate

USER EXPERIENCE UX DESIGN

Intermediate

USER INTERFACE UI DESIGN

Intermediate

Languages

English

Beginner

Arabic

Beginner

Training and Certifications

Certifications
UI/UX & Product Design Bootcamp
Python for Data Science, AI & Development
Google UX Design Professional Certificate
Code in Place, Competitive Selection
CS50: Introduction to Computer Science
Python for Data Science, AI & Development
Google UX Design Professional Certificate
CS50: Introduction to Computer
Code in Place