shirali Shamsudeen

 Prepare and present sales forecast for the succeeding twelve months and updating once in two weeks by coordinating with Sales Team

 Sales team achievements for the previous month is evaluated and updated to General manager
 Organizes regular meetings of sales department and support the sales team
by combined visit to customers.
 Maintains own key accounts of major customers and give frequent visits
 New projects awarded to Unibeton as well lost projects to other suppliers are evaluated in monthly sales meeting.
 Conducting close follow up on project awarded to Unibeton to avoid any disturbance by competitors and ensure the forecasted volume is supplied.
 Frequent communications and visits are given for project under negotiation and initiate for plant trials to ensure the forecasted volume for the year
 Project under negotiations are updated weekly by coordinating with the sales team and reports are been sent to General Manager






 Project under tender with contractors are monitored and establish solid relations with the potential bidders
 Support the sales team in closing projects which are under negotiation.
 Supporting Accounts Receivables Manager regarding overdue payments
 Coordinate with the Production Manager on master planning for the next day’s supply
 Combined visit with Technical Manger to customers to sort out quality related issues as well to discuss regarding queries on value added products
 Joint visits with Operations Manager to customers where we have scope to set up Onsite batching plants
 Initiating Cash Sales through IHB segment for smooth cash flow
 Market Intelligent are collected in structured way and compiled for future references

 Managing Major Customer accounts and concentrating major contractors of New Port Project.

 Managing training and supporting sales team to achieve business target by giving joint visit to customers.
 Updating GM on weekly basis regarding customer visits as well inform him regarding customer meeting where we requires his support.
 Coordinating with the Production in charge regarding the next days’ supply and prioritize customers.
 Regular follow up on mid-size projects under negotiation.
 Support the sales team in closing projects which are under negotiation.
 Supporting Finance Controller in payment issues and initiating combined visits to customers
 Visits with Technical Manger to customers to sort out quality & quantity related issues
 Competitor’s activities are monitored and furnish updates to GM on a monthly basis.

 The purpose of the position have full responsibility and control over the plant production, marketing, technical and financial activities
 Review and evaluate the monthly MIS report and present in monthly regional review meetings
 To establish and implement over all business strategies consisting of manufacturing, sales, marketing, procurement & logistics, human resources, administration and finance.
 Review and approve adequate plans for budget spending, planned outputs, labour, material and engineering efficiency.
 Maintaining good relations with cement manufactures for smooth supply and price.
 Regular meetings with aggregate suppliers as well nearby crushers to ensure prompt supply of aggregates and to maintain buffer stock.






 Conducting Seminars in Engineering College for upcoming civil engineers in coordination with the Regional Marketing Manager.
 Keeping good relations with the engineers associations, contractors group and participate in their social gatherings.
 Head up the product marketing and sales team to maximize company profitability and growth.
 Credit control meetings are conducted once in every week with the sales team and ensure payments are collected as per the agreed payment terms
 Collaborate with the respective department heads to define objectives in each area of operations.
 Establish and maintain standards, promote best practices and act on any area with potential improvements.
 Development and implement strategies that lead the company towards
organizational excellence and profit maximizations.

 The primary purpose of the position is to secure maximum sales of company’s concrete products through the effective development & execution of sales program & sales strategies.
 Enquiries are generated and updated in the ERP system from enquiry, costing quotation and to final order acceptance.

 Strong interpersonal, negotiating skills with good planning, problem solving and analytical thinking skills

 Decisive management approach to situations in order to get the job done quickly and efficiently.

 Establish strong and positive relationship with all clients

 Sole contact of clients regarding concrete mix needs including site check, volume and design requirement.

 Handling and maintain existing accounts from initial meeting with clients on specific needs for their concrete requirements, to pouring, to design planning, testing and contract finalization.

 Coordinate delivery and pouring schedule with site coordinators and solely manage customer requirements.

 Develop new customer base, covers all sales processes from initial customer contact to contract signing, payment & collection.

 Communicate and relate to all departments with interfacing functions most especially with customers for whatever concrete mix design and volume they may need.

 Devise and execute strategic plans for achieving sales targets and ensure portability.

 Identify & explore new markets and tap profitable business opportunities to augment market share.

 Monitor competition and device effective counter strategies.
 Appointment of sub-dealer & distributors.






 Meeting the customer via the end user, promoter and influencers like mason, construction engineer, architect, contractor, who so ever is present at site
 Arranging social get together for Masons Engineers and Contractor groups
 Initiating the structured discussion based on information collected and starts persuasion for use of our brand.

 Exploring and looking for new sites likely to start and ensuring the use of our brand from the start itself.

 Collect list of prospective customers from government department who gives building permits
 In case of non-trade / institutional convinced customer, arranging supplies through non - trade cell.

 Meeting doctors and creating awareness about inhalation therapy
 Converting doctors from oral therapy to inhalation therapy for treatment of asthma

 Conducting workshops for junior doctors in coordination with experienced professors from leading medical colleges on inhalation therapy.

 Conducting patient education programs and educating the paramedical staffs about inhalation devices.
 New product launches are conducted by inviting medical fraternity with seminars given by Senior specialist on the new product

 Making hospital and pharma store entries for new products.
 Product planning support through the Product Dept.

 Preparation of Marketing Reports based on the product briefing by the doctors.