Brand Promotions Manager
Al Rawabi Dairy Company
Total years of experience :17 years, 8 Months
Select Highlights:
• Mapping consumer/market’s requirements & providing best new products to suit their requirements, generating business from existing accounts and achieving profitability & sales growth.
• Coordinate with the raw material supplier and the QAPD (Quality Assurance and Product Development) team for new product development.
• Manage Packaging development and brand & product promotional activities.
• Marketing planning and implementation
• Supervise printing of labels/containers as well as all the BTL materials.
• Monitor, manage & mentor the team for effective service deliverables of the new products
• Successfully launched Omega3 Fresh Milk for the first time in the region.
• Effectively introduced new Premium Variant Pomegranate juice for the first first time in the region.
• Successfully re-launched a Laban based functional product 'Nutree Boost'
• Finalised the strategy and completed the packaging for a new range of functional foods under a new sub brand ‘B Activ’.
• Launched two new standard juice variants.
• Introduced a new 200ml packaging to ‘Cucumber Mint Laban Drink’ and normal Laban.
• As a Sales Training Manager, Trained various teams of Supervisors, Merchandisers, Salesmen, Helpers and In-Store Promoters across UAE, Oman & Qatar.
Select Highlights:
• Started carrier with this organization as the Project In-Charge of MILCO Dairy Products and contributed in rewriting the HHT modules to suit the requirement of the Sales & Distribution, Sales Accounting, Sales Forecasting and MIS Departments.
• Coordinated a team representing the Sales and Distribution, Sales Accounts, IT and Warehouse. Planned and implemented the system successfully in all Regions with in the committed time frame.
• Trained entire staff in Sales & Distribution, Sales Accounting and Warehousing teams of each Regional Area, in handling the sales transactions, Daily Reconciliation and Interpreting the related Reports.
• Efficiently implemented the first depot of the project within 5 months against 6 month's targeted period. Successfully implemented the project across all the company Satellite Depots with 100% accuracy.
• Entrusted with the finalization of a single unified application for the HHT and its implementation for the centralization of the sales operations of all business units of NFPC, which was used in entire Business Units, which involved Finalization of requirement in liaison with all the Business units, coordination with the Software Vendor, testing of all the Modules developed and Trail Run & Implementation.
Management information System was an additional subject taken as specialization.
