Shivam Singh

• Developed and executed comprehensive digital marketing strategies for a B2B platform and multiple SME clients —
covering Google Ads, Meta Ads, Facebook advertising, SEO, SEM, content marketing, email marketing, and social
media marketing across multiple channels simultaneously.
• Managed Google Ads and Meta Ads campaigns end-to-end — including campaign setup, keyword research,
audience targeting, ad creative development, bid management, A/B testing, conversion tracking, and ROI reporting
using Google Analytics and Meta Business Suite.
• Leveraged AI tools including Claude and GPT for content creation, campaign copywriting, social media post
generation, and growth hacking — reducing content production time while maintaining quality and brand
consistency across campaigns.
• Designed full-funnel lead generation systems — covering awareness, capture, nurture, and conversion stages with
CRM-driven follow-up automation and measurable KPIs at each funnel stage.
• Executed B2B digital marketing and inbound marketing strategies — designing acquisition funnels, landing page
optimisation, conversion rate optimisation, and email marketing automation workflows.
• Achieved 133% growth in daily revenue for an SME retail client through zero-budget digital marketing restructuring
— redesigning customer communication, digital presence, and ordering workflow.
• Built marketing automation workflows using Zoho CRM — replacing manual outreach with automated email
sequences, lead nurture campaigns, and CRM-driven follow-up systems.
• Deployed NFC and QR code marketing assets for retail clients — creating passive digital marketing touchpoints that
improved customer engagement and conversion rates.

- Conceived and built a B2B digital visibility platform for Indian SMEs from the ground up —
managing product design, go-to-market strategy, and client operations independently, with
no external funding or fixed-cost hiring.
- Institutional partnerships: Secured distribution agreements with HDFC Bank Parivartan
and Magic Bus India Foundation, deploying trained field teams on a 100% performance
commission model to drive platform registrations and client introductions at scale.
- Independent client engagements: Used the platform as a credibility foundation to win
and deliver standalone projects for SME clients — Google Ads and Meta Ads campaign
management, AI-assisted website builds, and digital growth consulting.
- Physical-to-digital product innovation: Designed and deployed NFC/QR scan boxes for
retail storefronts, enabling passive customer engagement — shoppers in a hurry could scan
to view the full product catalogue, while owners received real-time visit notifications. Solved
a footfall-to-conversion problem with a one-time physical asset.
- Zero-cost growth interventions: Identified and fixed ignored operational gaps for SME
clients — one example: restructured a pet accessories shops entire operating model
(WhatsApp ordering, delivery redeployment, storefront signage) for under ₹500 in spend,
resulting in daily orders roughly doubling from ~12 to ~28.
- Automated client onboarding workflows — replacing manual setup with subdomain
generation, QR-enabled profiles, and CRM-driven follow-up sequences via Zoho CRM.

• Designed digital marketing frameworks and multi-channel strategies for SME clients — covering SEO optimisation,
paid search (SEM), social media advertising, email marketing, and content strategy.
• Conducted digital marketing audits identifying underperforming channels and recommending data-driven
improvements using Google Analytics and campaign performance data.
• Built campaign tracking and KPI reporting dashboards — providing clients with real-time ROI visibility and
continuous campaign optimisation recommendations.