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shivani yadav, Category Manager

shivani yadav

Category Manager·Shaya by CaratLane

India

Master's degree, Marketing

Work experience

Total years of experience: 6 years, 11 months

Category Manager

October 2023 - Present

Shaya by CaratLane

Mumbai, India

October 2023 - Present

• P&L Management & Growth: Managed a 100 Cr annual business portfolio &
working towards achieving business Revenue target with current growth
trajectory at 40% YoY and 95% revenue achievement to date through strategic
planning, focused execution, and strong collaboration.
• Conducted market research and analyzed customer data to identify new
product opportunities and trends, including the introduction of a new category
contributing 5% of business monthly.
• Assortment & Inventory Optimization: Engineered data-driven assortments
and orchestrated inventory management to minimize holding costs while
ensuring zero stock-outs.; successfully maintained a 95% YoY achievement
rate while optimizing stock turnover ratios and reducing dead stock by 1%.
• Led comprehensive vendor management, including rigorous performance
evaluation, price negotiations, and strategic vendor allocation to ensure supply
chain stability and margin improvement.
• Pricing & Margin Strategy: Directed end-to-end pricing architecture, including
MRP setting and monthly discount calibration, to balance market
competitiveness with healthy profit margins and optimal sales volume.
• Developed a category strategy in coordination with the marketing team that
increased web conversion from 0.49% to 0.56%.

Company industry:
Jewelry & Gold
Job role:
Purchasing and Procurement

Assistant Manager - Analyst (strategic Initiative & Inside Sales - West & South)

July 2022 - October 2023

Karix Mobile - Tanla Platforms

Mumbai, India

July 2022 - October 2023

• Tracking year-over-year revenue, margin, and collection targets for the West
and South Regions business team.
• Growth planning and monitoring, business team, and their performance, quarter
on quarter.
• Analyzing the sales, funnel performance, and target achievement by the business
team for each product.

Company industry:
Telecommunications

Deputy Manager - Business Finance (Performance Improvement Process)

August 2019 - June 2022

Hitachi Payments Services

Mumbai, India

August 2019 - June 2022

• Managed 8, 500+ ATMs business targets, performance, and revenue growth.
• Managed projects, developing project plans, and monitoring performance.
• Responsible for critical cost approval decisions (purchase of machines, site
related assets, vendor services, and closure of sites).

Company industry:
Banking

Education

ICFAI University - IBS

January 2025

January 2025

Master's degree, Marketing

India

Thakur College of Science& Commerce

June 2015

June 2015

Bachelor's degree, Information Technology And Engineering

India

Skills

ASSORTMENT PLANNING

Intermediate

CATEGORY MANAGEMENT

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

DATA DRIVEN DECISION MAKING

Intermediate

DEMAND FORECASTING

Intermediate

EQUITIES

Intermediate

GRAPHIC DESIGN

Intermediate

INVENTORY MANAGEMENT

Intermediate

LEADERSHIP

Intermediate

MARKET TREND

Intermediate

Languages

English

Expert

Hindi

Native Speaker