Paid Campaign Manager
Prism Marketing Group Ltd.
Total years of experience :6 years, 9 Months
• Managed paid campaigns on Meta, Google, Tiktok, & Taboola, optimising for the least CPLs and CPAs, resulting in a 30% reduction in CPLs and a 25% decrease in CPAs.
• Used analytical tools like Meta, Anstrex, and TikTok ads library to conduct in-depth campaign analysis, driving a 20% increase in conversion rates.
• Implemented strategic targeting and ad optimisation techniques, achieving a 40% increase in ROI and reducing ad spend by 35%.
• Used CRMs like GA4, LeadByte & Tableau and other resources to perform data analysis on customer behaviour.
• Wrote compelling articles for advertorials featured on the landing pages of Google.
• Implemented A/B testing and optimisation strategies, resulting in a 25% increase in website conversion rates.
• Conducted comprehensive website analysis to pinpoint areas for improvement and collaborated with design and development teams for efective implementation.
• Executed successful landing-page optimisation strategies, driving a 40% increase in conversion rates.
• Implemented strategies to improve CRO on the landing pages to ensure the best buyer journey.
• Developed impactful social media campaigns, boosting overall engagement by 30% and driving a 25% increase in website trafic.
• Utilised analytics tools like Hootsuite, Sprout Social, and Tableau to analyse data, patterns, and trends, resulting in a 25% increase in conversion rates and a 20% decrease in ad spend.
• Directed and motivated a team of seven executives, ensuring they consistently achieved monthly targets and KPIs.
• Collaborated closely with upper management to devise comprehensive social media strategies, driving a significant 40% increase in engagement and generating over 10, 000 leads annually.
• Successfully executed over 70 social media campaigns for clients in a month, resulting in a 60% increase in brand awareness and a solid 15% increase in client sales.
• Developed detailed 12-month content calendars for more than 40 brands, implementing digital strategies that led to substantial growth in website traffic and a remarkable 45% boost in social media followers.
• Integrated Facebook Pixel and other tracking tools to enhance website conversion rates and app downloads, effectively measuring ROI via analytic tools such as GA4, Meta Business Centre, & Tableau.
• Managed social media platforms for 35+ clients and executed paid ad campaigns for clients from the UK, USA, Dubai, & Saudi Arabia.
• Conducted in-depth research and created SEO content for more than 100+ clients.
• Successfully met all deadlines, communicated efectively with clients to ensure satisfaction, and achieved Level-2 seller badge.
• Collaborated with graphic designers and marketers to create visually appealing and engaging content for websites.
• Maintained consistency in the tone and style of the blogs across all content platforms for clients.
• Wrote technical documents.
• Curated and executed social media content calendars.
• Conducted meetings with the stakeholders.
• Scheduled meetings with stakeholders and followed up calls and emails.
