Shreya Banerjee

Lead integrated brand and growth marketing for a 35M+ MAU platform, driving measurable business
impact through full-funnel campaigns, lifecycle optimisation, and product-led GTM.
Drove 6-8% booking uplift in early growth phase and sustained +4.5% uplift in 2025
through lifecycle marketing, funnel optimisation, and performance-led campaigns
Standardised brand and performance messaging across channels (OOH, digital, influencer,
PR, CRM), improving consistency and conversion
Reduced funnel drop-offs by 8-22% across key journeys (search → booking) via CRM
interventions, UX improvements, and experimentation
Lifted push notification CTR by 5-17% using state-level localisation and moment-based
targeting; increased booking conversion by 2-3% through personalised lifecycle journeys and
A/B testing
Managed ₹4 Cr ($0.42M) TV and integrated campaign budgets, delivering measurable
improvements in DAU, engagement, and booking conversion
Led GTM for key product initiatives, including: Travel Guarantee, Food-on-Train (Domino’s
integration), and Metro ticketing, translating features into high-adoption, consumer-first narratives
Built and scaled cultural moment campaigns (IPL, festivals), driving high reach, engagement, and brand recall at scale


Built an AI-led content engine (Next.js, Supabase, OpenAI, Base 44, ), reducing production
turnaround time and scaling content output through automated workflows and reusable prompt systems
● Collaborated cross-functionally with product, design, analytics, and external partners to
deliver insight-led campaigns at scale

AI & Automation-Led Marketing Systems

Built an internal AI-powered content engine using Next.js, Supabase, and OpenAI APIs to
automate idea generation, captioning, image creation, and approval workflows.
Reduced content production turnaround time significantly by replacing manual workflows
with a structured, database-driven pipeline.
Designed reusable prompt frameworks and automated pipelines to scale content creation
across campaigns and lifecycle journeys.
Integrated AI-generated assets with brand systems, ensuring consistency while increasing
creative output velocity.
Leveraged automation to shift team focus from execution to strategy and experimentation.
Scale multilingual and regional marketing programs grounded in cultural nuance and
behavioural insight across key Indian markets.
Manage agencies, creators, and production partners to deliver high-quality campaigns at speed.
Use performance dashboards and AI tools to continuously refine messaging, improve
engagement, and accelerate iteration cycles.
Own final quality and strategic sign-off across all consumer-facing communication.

Led India’s first App Marketing Conference, bringing together 200+ attendees and 16
senior industry speakers, establishing AppTweak as a serious voice in the Indian app growth
ecosystem.
Owned annual marketing planning and budget allocation, aligning spend across brand,
demand generation and community initiatives to maximise impact and pipeline contribution.
Shaped regional PR and content strategy through high credibility assets, including case studies,
customer testimonials, webinars, and insight-led thought leadership, strengthening trust among
app marketers and product leaders.
Built and scaled the Indian ASO community by conducting workshops across Mumbai, Delhi,
Ahmedabad, Bangalore and Hyderabad, positioning AppTweak as an education-first category
partner.
Developed strategic partnerships with leading Mobile Measurement Partners, strengthening
ecosystem relationships and accelerating enterprise sales conversations.
Identified and launched new growth channels, including AppTweak’s Quora Business
presence, scaling it to 1.7K weekly views and expanding organic discovery among performance
marketers.

Supported global marketing initiatives in the Indian region, amplifying AppTweak’s reach and
brand presence.
Produced engaging content for blogs, articles, and guides on topics such as ASO trends, app
retention strategies, and app store updates.
Conducted research and developed insights-driven marketing materials to strengthen thought
leadership in the app marketing space.