Shrutha Devi, Business Analyst

Shrutha Devi

Business Analyst

Damac Properties

Location
United Arab Emirates - Dubai
Education
Master's degree, Management And Strategy
Experience
14 years, 4 Months

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Work Experience

Total years of experience :14 years, 4 Months

Business Analyst at Damac Properties
  • United Arab Emirates - Dubai
  • My current job since January 2020

Dates Employed - Jan 2020 - Present
Reporting to Managing Director
- Managing inventory, Price approvals, process standardization, Involved in day to day operations of sales
- Roadshow planning, Loyalty program set up
- Lead and Sales analysis on geography, customer type, source of lead
- Stands performance Analysis
- Mid- Office set up for post sales process (responsible till the DP collected and SPA signed)
- London exchange followup

Deputy General Manager Strategy at Puravankara Limited
  • India - Bengaluru
  • February 2012 to January 2020

Head of Business Strategy
Dates Employed - Sep 2018 - Jan 2020
Reporting to Chief Operating Officer
- Managing new launches- Inventory, specifications finalisation, RERA compliance, Process standardization
- Cashflow monitoring and control of critical health parameters
- Driving new initiatives, operational efficiency through partnerships

Head Pre-sales for Puravankara & Provident
Dates Employed May 2016 - August 2018
Heading PAN India Presales/ EMM (Enquiry Management Module) for Puravankara and Provident housing ltd.
- Responsible to Develop an organized teams, implementing standardized procedures that supports and contributes to increase in the number of "Site visits" across projects which in turn helps our sales team to do more closure.
- Reach out to all the voice and Non-voice enquiries within the defined TAT
- Periodical review of process, Target v/s Achievement, individual / team performance and give feedbacks Or take necessary action to improve our performance.
- Implementing a reward & recognition program (Other than incentives), Team building activities, Product refresher training
- Implementation of Repeat Marketing to the existing enquiries and generate fresh leads
- Enquiry generation support to Channel and International teams
- Lead followup support to the entire Direct / Channel / GCC & International teams
Also, responsible for the smooth flow of new launch process, EOI and Inventory development.

Manager - Business intelligence and Strategy
Dates Employed Feb 2012 - May 2016
I joined Puravankara as a MIS for presales. Worked for a year as MIS then moved to marketing. I was responsible for Budget & Control. I was also a part of President's office handling business intelligence and strategy. Core responsibilities was to handle
- Prelaunch process starting from EOI collection till Allocation
- Processing incentive for entire sales Marketing and CRM teams
- Inventory management
- Various analysis reports & Presentations
- Review business process documents of sales Marketing & CRM and update it regularly
- Error less payout process
- Part of all strategical initiatives
- Escalations @ president's desk
- Operational support for entire sale Marketing CRM teams to ensure the smooth functioning of business process.
I have been rewarded with back to back promotions every year for my work and started Heading Presales department for both Puravankara and Provident brand from May 2016

Operations support at Tata Teleservices Limited
  • India - Bengaluru
  • January 2010 to February 2012

- Responsible for Inventory, application, infrastructure & LPMS support to 71 stores across Karnataka
- All India topper in LPMS (Lead prospect management system)
- CSAT score increased drastically as the TAT was met for all tickets raised under prepaid.
- Recognised as a Star performer

Education

Master's degree, Management And Strategy
  • at National Institute of Business Management
  • October 2015

Strategy Role

Specialties & Skills

Business Strategy
Internal Audit
Lead Management
Callcenter
Business Process Design
Microsoft Excel
Microsoft Word, Powerpoint
Google Adword
Social Media Marketing
Internal Auditing
Salesforce

Languages

English
Expert
Hindi
Expert
Kannada
Native Speaker

Training and Certifications

Google Marketing (Training)
Training Institute:
Digital Academy 360
Date Attended:
May 2018
Duration:
40 hours
Google Marketing (Training)
Training Institute:
Digital Academy 360
Date Attended:
May 2018
Duration:
40 hours
ISO 9001:2015 Internal Auditor Certificate (Certificate)
Date Attended:
July 2017

Hobbies

  • Chess , Dance, Movies