SHRUTHI SURENDRAN

• Supported end-to-end buying process including product development, sample tracking, and pre
production approvals
• Managed full sample lifecycle from development to final production approvals including fit, trims,
and quality checks
• Handled licensee approvals (Disney, Warner Bros.) using STARLABS & OPA systems, ensuring
compliance with brand guidelines and timelines
• Coordinated with suppliers and design teams for tech pack updates and product execution
• Conducted market research and competitor benchmarking for trend identification and pricing
strategy
• Assisted in seasonal assortment planning based on sales performance, trend direction, and
margin targets
• Monitored weekly sell-through data and supported in-season trading actions (reorders,
markdowns, consolidations)
• Collaborated with merchandising, e-commerce, and VM teams for product launches and
execution

• Plan and execute retail marketing campaigns across GCC markets in coordination with
merchandising, VM, and digital teams
• Develop campaign briefs and ensure alignment between product launches and marketing
storytelling
• Coordinate with internal teams and external vendors for promotional materials, in-store
branding, and activations
• Manage CRM and customer engagement initiatives to support retail performance
• Track campaign performance and prepare post-activation reports for business insights
• Contribute to competitor analysis and market research for campaign planningManage vendor
timelines, approvals, and documentation.

• Developed and executed visual merchandising strategies aligned with brand guidelines across
multiple stores
• Supported product placement and store layouts to improve visibility and sales performance
• Conducted store audits and provided feedback to improve VM execution
• Collaborated with inventory and store teams to optimize stock presentation
• Supported seasonal campaign setups and promotional displays.