Marketing Director
Orange
Total years of experience :23 years, 2 Months
Supporting the commercial function to build the Marketing Plan, to include the targeted segments & position @ Launch for the MVNO Model.
- Handle all the market segments; residential and business.
- Manage the value proposition of all the offering/plans.
- Drive acquisitions & performance measurements.
- Lead strategic planning for the evolution of the Saudi market.
- Manage the CVD & Retention/loyalty schemes for all the market segments.
- Handle all the market segments; residential and business.
- Manage the value proposition of all the offering/plans.
- Drive acquisitions & performance measurements.
- Lead strategic planning for the evolution of the Saudi market.
- Manage the CVD & Retention/loyalty schemes for all the market segments.
-Help in developing Group-wide Segments & Pricing Plans with the Commercial Group team
-Analyze & assess the existing market positioning, selected Segments, pricing plans and value propositions defined and deployed by the assigned OPCOs
-Provide assistance to targeted OPCOS in developing and implementing the proper market segments, designing the right pricing plans and the effective value propositions for these segments.
-Evaluate, select and approve the proper consulting partner for any consulting service required by the OPCOs in the area of Market Entry Strategies, Market Repositioning, market segmentation and pricing plans and value proposition development
-Manage and motivate the residential marketing team
-Achieve the residential marketing strategy and objectives
-Build and execute the residential marketing roadmap
-Validate the strategy of the new planned products / rate plans.
-Validate the modifications to be done on the existing products
-Coordinate with the communication division on marketing launch campaigns by providing marketing advertising briefs / presentations.
-Work on optimizing the existing products to gain a better market share and to generate more traffic
-Propose new offers/ promotions for acquisition purposes
-Develop retention and loyalty schemes to retain a healthy segmented market share
-Take corrective actions within the marketing department and other departments if the corporate KPIs are not respected/ matched
-Work on reducing - managing - the churn rates
- Managing and developing the core voice products; postpaid & prepaid - mainly the consumer market "Product development, pricing, promoting & evaluating"
- Studying & Evaluating the potential markets for iDEN solutions.
- Managing the retention & loyalty schemes for the prepaid/postpaid markets.
- Dealing directly with the advertising agencies to build proper communication and media plans for projects; briefing, presentations and implementations.
- Participating in PR events to promote the brand and create publicity
- Running training sessions, presentations and seminars
-Managing and developing the Saudi consumer market for mobile services
-Designing postpaid & prepaid mobile tariff plans.
-Participating with consultants "Detecon - Germany" to establish the proper rules and policies for the new mobile operations.
-Dealing directly with the advertising agencies to create the theme for the launch campaign.
-Assuring proper marketing launch and control competitive reactions.
-Monitoring and controlling product plan versus actual
-Running training sessions
-Product Development.
-Following up the production of new products in terms of Artwork, manuals, handsets, packaging, pricing, distribution and launching materials.
-Final check up and testing for new programs and services.
-Following up with advertising division.
-Studying and analyzing Daily Sales and KPIs Reports for Prepaid services and products.
-Arranging for promotions.
-Directing the Prepaid Team to achieve quality work and meet deadlines.
Running training sessions & presentations
-Dealing directly with the corporate accounts and arranging their events held in the resort.
-Sales calls - Corporate Accounts
-Participating in designing promotional packages.
Major Modules: Principles of Marketing, International Marketing, Marketing Research, Buyer Behavior, Marketing Communications, Strategic Marketing, Planning and Control, Corporate Communications, Services Marketing, and Retail Marketing. Dissertation of the MA Marketing: “The Effectiveness of the Online Reservations in the Hotel Market of The United Arab Emirates”.
Bachelor of mechanical engineering degree (162 credit hour degree) with a specialization in Production. Concentration: Production and Thermal Power Systems. Graduation: June 1999. Relevant Courses: General: Static, Dynamics, Strength of Materials, Intermediate Analysis, Mechanical Engineering Drawing, Mechanical Engineering Design, Instrumentation, Mechanical Vibrations, Automatic Control, Numerical Methods, Mechanics of Machines, Applied Math for Engineers, Principles of Electrical Engineering, and Electrical Machines. Thermal Power: Fluid Mechanics, Thermodynamics, Hydraulic Machines, Internal Combustion Engines, Heat & Mass Transfer, and Fuels & Combustion. Production: Production Processes, Engineering Materials, Engineering Statistics & Reliability, Design of Machine Tools, Introduction to Industrial Engineering, Metrology & Quality Control, and Numerically Controlled Machines. Graduation Project: “ Process Layouts, Line Balancing”. It consists of (4) main sections: The Manufacturing System, Production Operations, Group Technology and Designing Process Layouts.
