Digital Marketing and PR Consultant
Various
Total years of experience :6 years, 2 Months
• Plan and execute all web, SEO/SEM, marketing database, email, social media and online advertising campaigns.
• Set up and optimize Google AdWords campaigns.
• Design, build and maintain social media presence.
• Utilize strong analytical ability to identify trends and insights, and optimize spend and performance based on the insights
• Measure and report performance of all digital marketing campaigns using web analytics tools and assess against goals (ROI and KPIs)
• Devise and execute content marketing strategy using web, email and other platforms.
• Design and execute influencer outreach programs.
• Generate regular media coverage using well established media contacts in the MENA region and internationally.
• Plan, develop and implement PR and Marketing strategies.
• Manage sponsorship and advertising to increase brand awareness
• Identify potential partners for cross marketing activities
• Manage partnerships for promotional activities
• Build and maintain media contacts
• Ensure regular coverage in local and international media
• Ensure smooth operation of PR flights, VIP/celebrity flights and events
• Work with e-commerce team to build and distribute newsletters and e-flyers
• Identify ways to effectively enhance email marketing database through partnerships
• Manage newly launched Seawings Education Programme
• Conceptualized innovative & cost effective brand activation strategies for ITC Wills.
• Worked on PR plan for India Property Mart, an initiative of India Trade & Exhibition Centre m.e.
• Managed company profile & online presence
• Worked on promotional activities for Scion International
• Liaised effectively with the BTL department as part of company’s integrated communications approach.
• Developed sponsor proposals for events.
• Handled media relations for Angel Broking including maintaining contacts, preparing press releases, responding to media inquiries, crisis planning and response.
• Organized programs to maintain investor relations in various cities and managed media affairs for the same.
• Built a following of industry analysts and editorial contacts that led to the company being featured in the industry trade magazines and analysts reports.
• Acted as a primary contact for print and television.
• Primary responsibilities included planning, developing and implementing PR strategies while researching, writing and distributing press releases to the media.
• Organized events including conferences, exhibitions
• Followed industry news and developed PR story ideas for clients.
• Developed and maintained media database for the company.
• Effectively used social media for managing online public relations
• Primary responsibility included strategically driving traffic to specific book pages on Packt’s website by managing the online marketing of Packt’s titles.
• Built and managed relationships with websites, user groups and reviewers.
• Worked with authors, editorial and content teams, reviewers to market Packt’s books.
• Worked on Press Releases, online contests and conferences.
• Insight Mining and research for DNA, Tata Sky and Clorets.
• Concept cards for Godrej Vending Machines and Chlormint Freshfills.
• Worked on Asian Paints AOP and competitive analysis for K. Raheja