Marketing & Brand Communications Manager Dubai, UAE
OnDay Propoerties
Total years of experience :8 years, 11 Months
Utilizing market insights to develop and present detailed online & offline marketing plans and calendar, outlining brand positioning and promotion strategies.
Orchestrating engaging social media strategies for paid ads, SEO, SEM and organic content ideas, resulting in an increase in online engagement metrics.
Leading successful digital campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and Google Ads to boost lead generation and brand awareness with an optimal return on investment.
Directed website development, ensuring alignment with industry benchmarks for design and user experience, and utilized Google Analytics & Hotjar for performance assessment.
Direct the CRM strategic marketing plans to drive increased activity through the customer engagement funnel.
Managing public relations efforts, cultivating positive media relationships and enhancing the company's public image.
Overseeing external marketing agency partnerships, optimizing resources and achieving significant improvement in ROI.
Developed and implemented marketing strategies for ICT & Digital transformation solutions, managed media planning across online and offline channels- digital & social media, PR and strategic partnerships. Effectively monitored the marketing budget & developed marketing calendars for diverse product portfolios targeting large enterprises, government, and SMB businesses. Led the conceptualization of GTM strategies for both external & internal audiences, and collaborated with cross-functional teams for insights.
Marketing & Communications Professional Dubai, UAE
Managed Etisalat Business website revamp project, focusing on design excellence and user experience, while leveraging Google Analytics for performance and user insights. Enriched partner relationships to drive joint marketing campaigns and unlock promotional opportunities. Planned and analyzed digital marketing initiatives such as SEO/SEM, email marketing, PPC advertising, and social media marketing to optimize campaigns and drive audience engagement. Interfaced with creative agencies for Marketing project description, unique selling points, proposed media & bidding strategy, and defining target audiences for optimal outcomes. Facilitated digital content/assets like collateral creation, success stories, solution videos, and website content to drive customer interest. Successfully organized various industry and customer events, recognized for interactive solution displays at GITEX.
Led 360-degree Marketing & Corporate Communication for three companies distributing security & safety systems from major brands (Samsung, Honeywell, Johnson Controls) in MEA market. Managed Digital & Traditional advertising efforts, proposed product promotion plans, and website development. Organized INTERSEC 2018 exhibition, handling booth setup, budgeting, design, and event promotion.
Spearheaded digital marketing efforts, including SEM, SEO, and social media advertisements, to maximize online presence and engagement. Developed media relationships and managed PR agencies to ensure consistent brand messaging. Oversaw proofreading, tone alignment, publication selection, and PR scheduling. Directed the creation of marketing collaterals for new projects, including brochures, flyers, and leaflets. Managed concept creation and content development.
