Marketing Coordinator
Techniline Electronics
Total years of experience :11 years, 1 Months
PROFILE:
Digital Marketing Specialist - eCommerce, Retail, Wholesale and B2B - UAE & MENA region
ACHIEVEMENTS:
Below figures are from June ’17 to Sept ‘17
• Website Traffic up by 62.8%
• Bounce Rate down by 76% to 12.33%
• Sales up by 850%
• Took Website Chat LIVE which increased website chats by 1048%
• Number of Cancelled Orders down by 75%
• Digital Return on Spends of 13.21 (Meaning - Generating AED 13.21 for every AED 1 spent)
• Reached 1 million people online through digital marketing platforms
• Maintained Cost Per Click below AED 0.50 across digital platforms
• On Social Media, generated 250+ conversations in 15 days across digital platforms
• Increased Facebook Page Likes by 600+ in 15 days
• Introduced Facebook Shop - An additional eCommerce Site
RESPONSIBILITIES:
• Work closely with the MD & CEO to develop and execute the company strategy through digital platforms
• Use Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media Marketing (SMM) for their eCommerce, Retail and B2B business
• Define monthly budgets and strategies to achieve higher conversions and footfalls
• Ensure engagement on Social Media for brand building
• Leverage LinkedIn for the B2B business
PROFILE:
Senior Digital Marketing Manager - eCommerce and Retail Digital Marketing (UAE, UK and India)
UAE ACHIEVEMENTS:
• Launched the eCommerce Website for Healthcare Products and drove traffic through SEM, SEO and Social
• Increased conversions by 20% for their eCommerce products
• Reduced Cost per Conversion on Mobile by 67%
• Increased Website Traffic by 50% over 3 months
• Increase retail footfalls by 43% over 3 months
• Started user search based campaigns and tweaked communication across Keywords, Ad Copies and Landing Pages
UAE RESPONSIBILITIES:
•Work closely with the Chairman and MD to develop and execute company strategy
•Manage 54 ailment led campaign for UAE and INDIA across SEM, SEO, Social and Affiliates
•Increase Retail Clinic Walk-ins for Homeopathic Treatment
PROFILE:
Manager - Digital Marketing: End-to-end Digital Marketing for Indiabulls Home Loans for a PAN India audience.
ACHIEVEMENTS:
Overall:
•Promoted to Marketing Manager for Digital Marketing and Outdoor Advertising in 6 months.
•Made a single point contact, responsible for all the digital and outdoor activities, PAN India.
•Recommendations to revamp Lead Management System accepted and implemented.
•Revamped the entire website and introduced several tech features in the new website.
SEM:
•Lead flow increased by 110%, Conversion improved by 25%, Cost per lead reduced by 30% in the last 6 months.
SEO:
•Decided on 3 sets of keywords (Category, Brand, and Competition) and managed to get 23 category keywords to rank on the 1st page of Google Search.
SOCIAL:
•Made Indiabulls Home Loans the No.1 brand in the Housing Finance category on Facebook and other platforms.
RESPONSIBILITIES:
•Planning and executing digital campaigns for the company with a right mix of platforms to meet the objectives of optimum lead generation and brand building.
•Revamping the lead management system by creating a process, that is cost effective for the company as well as hassle-free for the customer.
•Co-coordinating with the Digital Agency and get daily work aligned and implemented.
•Launching continuous engagement activities across platforms to interact with all key stakeholders and soften the image of the brand, indirectly increasing top of mind recall.
•Managing other support activities like organizing events, creating newsletters, designing calendars, etc.
BROAD INITIATIVES:
•Designed e-Home Loans - Took the complete physical home loan process to an end-to-end online procedure.
•Introduced ‘Click to Call’ functionality on the website for quick and efficient calling to probable customers.
•Launched & Managed a technology solution based conclave called ‘FINNOVATE’, inviting solutions from all India.
Project:
To prepare the write-up for the ‘Film’ segment of the KPMG-FICCI report, 2014 for the Media & Entertainment industry.
Achievement:
Made responsible within 3 weeks for the complete end-to-end research and write-up of the entire ‘Film’ segment required in this report.
Responsibilities:
Conduct industry research, analyze financials of industry players, attend industry meetings, build and develop analysis basis secondary research, industry interviews and a write-up on required topics.
A network marketing business initiative on E-learning, by introducing people into it and expanding this network. Achieved the title for the fastest ‘Silver Associate’ (a team of 25 associates in a month) from Navi Mumbai and successfully trained and led a team of 78 associates.
Completed my 3 year course in Bachelors in Management Studies and stood in the top 1 percentile of the batch. Marketing Head and Crossovers Co-Head for the SIES festival, “Siesons”. Was in-charge of managing the marketing team to market the event and get participation for the 3-day event. (2011-2012)
Completed higher studies in Science.
Head boy in school in-charge of scheduling lectures and managing events.