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siddharth  pal, Marketing Head

siddharth pal

Marketing Head·Under Armour

India

Bachelor's degree, Marketing And Advertising

Work experience

Total years of experience: 18 years, 3 months

Marketing Head

September 2018 - Present

Under Armour

Gurgaon, India

September 2018 - Present

Expertise in brand strategy, sports marketing, advertising, digital marketing, retail marketing, event
management and PR. Most recently, launched the American sportswear brand - Under Armour, in India.

Company industry:
Sporting Goods
Job role:
Marketing and PR

Founder

May 2017 - September 2018

The NOTA Company

Gurgaon, India

May 2017 - September 2018

Founded a Content and Digital company.

Company industry:
Video & Film Production
Job role:
Marketing and PR

Co Founder

May 2017 - September 2018

Sneakender

Gurgaon, India

May 2017 - September 2018

Curated and conceptualized 'India's First Sneaker and Street Festival - Soledition'.

Company industry:
Media Production
Job role:
Beauty and Fashion

Head Of Digital Marketing

February 2012 - May 2017

adidas

Gurgaon, India

February 2012 - May 2017

Executed the brand strategy across sports category and media. Analysed market trends and key
opportunities in the brand portfolio within Cricket, Football and Running

Events & Activation Consumer Research E-commerce Management Digital & Social Media Marketing Sponsorship and Partnerships

Company industry:
Sporting Goods
Job role:
Marketing and PR

Account Supervisor

January 2011 - January 2012

TBWA

Gurgaon, India

January 2011 - January 2012

Managed 10 key brand accounts across consumer and retail products, monitoring marketing trends
and analysis on competitive products

Company industry:
Advertising
Job role:
Marketing and PR

Project Manager

April 2009 - December 2010

publicis

Gurgaon, India

April 2009 - December 2010

Company industry:
Entertainment
Job role:
Marketing and PR

Internal Controller

January 2007 - January 2008

Edwardian Group

India

January 2007 - January 2008

Managed various international accounts & consolidation of payment methods
• Managed relationships with key partners across the world
Digital, Social and Activation Head, Adidas India

Company industry:
Hospitality & Accomodation
Job role:
Accounting and Auditing

Education

Oxford Brookes University

June 2009

June 2009

Bachelor's degree, Marketing And Advertising

United Kingdom

Delhi Public School

April 2005

April 2005

High school or equivalent, Accounting And Business Sciences

India

Skills

Strategy Work
Expert
Strategy Work
Expert
Advertising
Expert
Advertising
Expert
Brand PR
Expert
Brand PR
Expert
Marketing
Expert
Marketing
Expert
Digital Media
Expert
Digital Media
Expert
MARKETING
Expert
MARKETING
Expert
RETAIL
Expert
RETAIL
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
STRATEGIC
Expert
STRATEGIC
Expert
ecommerce
Expert
ecommerce
Expert
APPROACH
Expert
APPROACH
Expert
BUDGETING
Expert
BUDGETING
Expert
CEO
Expert
CEO
Expert
COM
Expert
COM
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert

Languages

English

Expert

Hobbies and interests

Photography