Fashion Director
Trafalgar
Total des années d'expérience :7 years, 6 Mois
Expanding the fashion department within the group by acquiring new franchises and partnerships with high end and luxury brands. controlling profit and loss of the fashion department at large and the fashion brands in the region. stock management and supply chain management in accordance with the respective business functions to minimize the stock levels and maintain healthy stock thresholds. update the reporting systems. directing the marketing department to adopt new marketing tactics and activities to maximize ROI and cut costs of third party agencies.
Draft and develop annual marketing calendars including promotions, new product rollouts, retail planning and budgeting.
•Design and develop digital content for the website and social media
•Create and manage marketing campaigns for new-product launches
•Design and develop sales and marketing strategies of new and existing products
•Design and customize trade and consumer promotions tailored to different regional markets and channels
•Prepare and develop quantitative and qualitative sales and marketing analysis
•Retail and sales analysis and reporting.
DIESEL- PAL ZILERI - SALVATORE FERRAGAMO (Italian high-end brands)
FRED PERRY (UK based brand)
•Retail and sales analysis and reporting. Taking commercial decisions based on numbers
•Product buying and merchandising reports
•People management and recruitment
•Create, develop, and provide training programs tailored to brands’ identity and requirements
•Annual business plans and sales targets
•Oversee and maintain brands' KPIs across the multiple brand spectra
•Create pricing strategies and promotions
•Manage and plan new stores’ openings
Aennis Eunis - Italian Designer - Civitanova Marche, Italy
Prepare Investment files, feasibility and market studies, follow up on the projects progress
•Retail & Sales analysis
•Annual Retail Analysis of fuel sales in Jordan
•Prepare and provide media monitoring reports on daily basis
•Market research
•Prepare and arrange agreements with TOTAL business partners.
•Professional translation; English Arabic.
•Relationship management with both potential and existing clients through personalized telephone, email and face-to-face contact.
•In addition to working in parallel with the Marketing Department, for event management and other marketing tasks and duties.
Recommendations letters:
•Total Refinage and Marketing - France
courses: •Digital Marketing Professional Certificate
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