Silviu Serban

Key Responsibilities:
▪ Conduct thorough research and analysis of regional market trends, competitors, and customer needs to identify business
opportunities.
▪ Develop and implement strategic plans to expand the company's market presence and achieve growth targets in the
assigned region.
▪ Build and maintain strong relationships with existing and potential clients to understand their requirements and address
their needs effectively
▪ Drive sales and revenue growth by proactively identifying and pursuing new business opportunities, negotiating contracts,
and closing deals
▪ Ensure compliance with company policies, industry regulations, and legal requirements in all business activities

Accomplishments:
▪ Joined the organization as Technical Services & Sales Manager and moved up the career trajectories to merit promotion to
the position of Regional Sales Manager.
▪ Boosted sales and achieved $85 million in yearly sales, capturing a remarkable 100% market share in the GCC countries, and
bagged a huge contract worth $250 million.
▪ Orchestrated the assembly of a supercharged team, spanning Technical Support, Logistics, Supply Chain, Manufacturing,
Budgeting, Marketing, and Research, to deliver unprecedented results
▪ Ignited sales rockets and soared past sales targets, leading a team of sales and technical team to expand to new market
territories. Owned P&L accountability, sales targets, and aggressive company objectives.
Key Responsibilities - Regional Sales Manager, Refining Technologies, Middle East & Africa - Catalyst FCC & Hydro-processing /
Chemicals Sales & Business Development:
▪ Handpicked to lead and expand the business, and prepare compelling Marketing material that influences customers into the
company's offerings. and inspired /trained personnel, transforming them into a sales force of refinery champions.
▪ Establishing technical mastery, bestowing support, and consulting expertise to Middle East Refineries on catalysts, and unit
operations including start-up and shut-down, optimization, and troubleshooting.
▪ Collaborating with the Senior Director, VP Marketing, and Development team to set the pace of explosive growth throughout
the region
▪ Unlocking approvals for Technical and Commercial offers, navigating through compelling presentations and competitive
offerings.
▪ Partnering with IMEA Senior Director to develop aggressive business plans and forge synergetic relationships with customers,
expanding the company's influence beyond the Middle East & Africa.
▪ Mastering the art of building and maintaining strong bonds with customers, adhering to the ancient principle that "people
buy from people."
▪ Contributing to preparing budgetary realms, shaping prices, crafting business proposals, EBITDA and margin growth plans and
devising strategies to capture markets far and wide. Streamlining CRM and Sales Force reporting, ensuring absolute order in
company data.
▪ Exploring the depths of FCC & Hydro-processing units, deciphering the industry to develop mystical value -adding products,
and imparting transformative wisdom to refiners.
▪ Offering professional advice and providing incredible solutions to maximize Refinery profitability while maintaining a balance
between customers' technical and commercial needs, structuring processes pertinent to logistics, payment flows, and strategy
implementation alongside the Supply Chain.
▪ Unearthing new business opportunities, discovering uncharted territories, negotiating and securing new contracts.
Representing the company in Workshops and Conferences.

Section Head at Fluid Catalytic Cracking (FCC) side by side Unit (UOP license) and Gas Concentration -Merox-Gas
fractionation plant.
▪ Responsible for start-up, operation, shut down, and emergency shut down of the unit.
▪ Supervised daily process parameters and quality analysis. Coordinated environment protection and workplace safety
regulations. Conducted revisions, overhauling, and Add : leading a team of 50 people.
Nov 2005 - Jul 2007: Plant Head
▪ Plant Head at Gas Concentration-Merox-Gas Fractionation plant. Managed production activities, material balance, and
parameter control.
▪ Coordinated start-up, shut-down, and emergency procedures. Checked supplies, maintenance, and safety measures.