Region Head
Star India Pvt. Ltd
Total years of experience :19 years, 10 Months
Star Plus North, Bharat & Hotstar
Analyzing the patterns in consumer and market behavior, and subsequently defines data-driven action strategies to consistently optimize the business’s commercial performance
Key Results Areas:
•Motivating the team for giving optimum performance while focusing on learning and skill development to help in performing better in their current role and potential development
•Establishing and maintaining strong relationships with the external partners and consumers and regularly interacts with them
•Devising and implementing sales strategies that further the department’s agenda and drives enhanced revenue generation for the business
•Motivating the team for achieving the weekly/monthly/annual and seasonal sales targets, examining growth opportunities, enabling sales improvements, product mix development
•Leading the tender or direct negotiation process, delivering presentations as part of shortlisting and continuing to drive excellence and efficiency in the tendering process
•Initiating and managing strategic partners program leveraging channel sales including, planning, implementing and tracking the projects
•Designing and executing go-to-market strategy for new product offering for entry into new markets
•Enhancing product and service offerings; leading high value sales, addressing minor details and identifying areas of improvement in customer service
•Designing and executing go-to-market strategy for new product offering for entry into new markets
Key Results Areas:
• Motivating the team for giving optimum performance while focusing on learning and skill development to help in performing better in their current role and potential development
• Establishing and maintaining strong relationships with the external partners and consumers and regularly interacts with them
• Devising and implementing sales strategies that further the department’s agenda and drives enhanced revenue generation for the business
• Motivating the team for achieving the weekly/monthly/annual and seasonal sales targets, examining growth opportunities, enabling sales improvements, product mix development
• Leading the tender or direct negotiation process, delivering presentations as part of shortlisting and continuing to drive excellence and efficiency in the tendering process
• Initiating and managing strategic partners program leveraging channel sales including, planning, implementing and tracking the projects
• Designing and executing go-to-market strategy for new product offering for entry into new markets
• Enhancing product and service offerings; leading high value sales, addressing minor details and identifying areas of improvement in customer service
• Designing and executing go-to-market strategy for new product offering for entry into new markets
Spearheaded the sales of all the channels of North & East region - Masti, Maiboli & Dabangg by selling commercial time and Brand Solutions as well as client servicing and relationship management
Key Result Areas:
•Led business planning and performance management of channel partners, which includes development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings
•Ensured that the monthly revenue targets are met thus achieving sales target for the year and at the same time maintained key clients and increasing revenue from them
•Developed & executed customer level engagements to maximize the entire customer lifecycle value
•Conducted in-depth analysis of the markets, industry trends, competitors and clients to improve strategic planning and decision-making
•Generated business by identifying the potential clients
•Fostered Advertiser centric innovations through relevant vignettes and programming options offered, thereby increasing revenue opportunities besides the existing vanilla advertising options
North Sales
Fostered the branch launch of LIFE OK, by formulating the market opportunities and defining sales strategies
Monitored CHANNEL V, NEWS 24 and STAR PRAVAH
Key Result Areas:
•Formulated annual business plans / budget / strategies for maximizing profitability & revenue generation and realizing organizational goals; conceptualized and implemented plans / objectives in sync with vision and mission
•Implemented business development plans for achievement of organizational goal in terms of revenue and profitability targets; realized strategies for acquiring business from clients and effectively using potential of accounts
•Analyzed the latest marketing trends and tracked competitors’ activities and provided valuable inputs for fine tuning marketing strategies
•Undertook business case assessment to enhance channel sales relations as well as assessed and evaluated vendor products
•Closed opportunity and strengthened relationship with strategic account by leveraging key account management skills
•Grew and maintained existing customer and partner relationships in the region by utilizing question based selling methods to ascertain customers’ needs to craft relevant solutions / products
Highlights:
•Led brand enhancement and development
Regional Head North)
Monitored the portfolio of clients through selling of commercial time as well as client servicing and relationship management for Fashion TV
Managed key clients namely: Group M, Carat, Zenith Optimedia, Starcom, Lintas, Dentsu, Lodestar, Alliance, Span Communication, Madison, Mudra Client - Hero Honda, Maruti, Philips, Honda, Yamaha, Videocon, LG, Aircel, Dish TV
Highlights:
•Ensured brand enhancement and development of the channel within the operating category in the market
North Sales
Managed Zee News and ZEE Bangla regional genre with an intermix of News & GEC & Zee Network
Monitored the channels of National GEC, Regional GEC, English, Hindi & regional Movies
international marketing
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