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Waleed Al Baddad, Director of Smart Learning and E-content Development

Waleed Al Baddad

Director of Smart Learning and E-content Development ·Hamdan Bin Mohammed Smart University

United Arab Emirates

Bachelor's degree, Graphic Design

Work experience

Total years of experience: 22 years, 3 months

Director of Smart Learning and E-content Development

March 2021 - Present

Hamdan Bin Mohammed Smart University

Dubai, United Arab Emirates

March 2021 - Present

• Developed and executed the business strategy for HBMSU's lifelong learning courses, driving expansion into new regional markets and enhancing program accessibility.
• Built a comprehensive lifelong learning stackable pathway product, allowing learners to progress from badges to certificates, microcredentials, academic programs, and executive education.
• Led the development of new courses and content strategy, ensuring alignment with market demands, future skill needs, and learner expectations.
• Expanded HBMSU’s academic and training courses by forging strategic partnerships with training providers and Subject Matter Experts (SMEs) to create joint offerings.
• Managed a substantial education and training budget, optimizing expenditures to ensure cost-effective program delivery while maintaining high educational standards.
• Collaborated with industry leaders and stakeholders to design specialized training modules in areas such as data analytics, cybersecurity, and digital transformation, enhancing the technical and business acumen of partners.
• Transitioned HBMSU’s instructional model to a data-driven flipped learning approach, optimizing learner engagement and learning outcomes through real-time feedback and adaptive content.
• Reduced content creation timelines from six months to two months by integrating cutting-edge content creation tools and more efficient production workflows.
• Spearheaded strategic reforms to align HBMSU’s educational programs with modern pedagogical standards and UAE accreditation requirements.
• Conducted faculty training sessions on innovative delivery strategies and content creation techniques to boost instructional quality.
• Integrated AI and VR technologies to revolutionize the learning experience, providing immersive and personalized education for learners.
• Led the design and implementation of technical upskilling programs, ensuring that professionals across industries gain the latest skills and methodologies to stay competitive.
• Organized interdisciplinary workshops and educational events, enhancing student engagement and improving learning efficacy.

Company industry:
Higher Education
Job role:
Training and Development

Instructional Design Specialist

February 2019 - Present

Alef Education

Abu Dhabi, United Arab Emirates

February 2019 - Present

• Led the establishment of Alef Academy to train educators on the use of Alef’s technology and the pedagogy of eLearning, ensuring seamless integration of digital tools into classroom instruction.
• Managed the training budget, optimizing resources to maximize the impact of training programs while maintaining cost-effectiveness.
• Built strategic partnerships with SMEs and global technology providers, enhancing the training ecosystem and ensuring access to cutting-edge educational tools and content.
• Played a crucial role in digitizing national teacher training programs, incorporating gamification to increase engagement and learning efficiency.
• Partnered with global EdTech vendors to implement capacity-building platforms for educators, successfully scaling training programs across the UAE.
• Developed and executed strategic operational plans to improve training efficiency, ensuring scalability and long-term sustainability.
• Analyzed and evaluated key data and metrics to optimize business operations and refine processes, enhancing overall performance and program outcomes.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Sr. Online Course Manager / Strategic Partnerships Lead

September 2014 - January 2019

Edraak (Queen Rania Foundation)

Amman, Jordan

September 2014 - January 2019

• Led strategic partnerships and facilitated the delivery of free and high-quality online education to Arab learners.
• Established and headed the "Edraak's Universities Collaborations (EUC)" initiative, integrating technology in higher education.
• Designed and managed pedagogically-driven Edraak Courses, ensuring timely delivery and collaboration with SMEs.
• Piloted accessibility features, making the platform inclusive for people with disabilities.
• Designed the first course in sign language, contributing to accessible and effective online learning opportunities.

Company industry:
Training & Education Center
Job role:
Training and Development

Product Manager

March 2011 - August 2014

Darebni TV

Amman, Jordan

March 2011 - August 2014

Served as a Sr. Online Course Manager / Strategic Partnerships Lead for industry leader MOOC
(massive open online course) and K-12 platform, created to provide free, high quality online and
blended education to the Arab learners.
• Imperative role in establishing and heading:
“Edraak’s Universities Collaborations (EUC)” - as part of Edraak’s mission to improve
learning outcomes by integrating technology and enhancing higher education community
through For-Credit-Courses Delivery, MOOCs Delivery, and Learning Design Program.
“Masar Program” equipping MENA region industry leaders with a tool to aid ambitious youth
with customized and relevant online educational programs to further brush-up specific skills
required by employers with focus on IT.
• Piloted “Edraak’s accessibility features”, aided the people with disabilities in perceiving,
understanding, navigating, and interacting with the platform and created the first course in sign
language.
• Accorded for designing and managing pedagogically driven Edraak Courses to work with SMEs
and for ensuring their on-time delivery.

Company industry:
Media Production
Job role:
Management

Product Manager

June 2009 - August 2014

Grapheast Jordan

Amman, Jordan

June 2009 - August 2014

As Product Manager (2009 - 2014)
• Introduced, propelled and grabbed the required market share for Animation Software “MAXON
Cinema 4D (as 3D animation software)” and “Toon Boom (as a 2D Animation solution)” across
the Middle East Market.
Effective role in providing free offline and online training and demo reels to Animators and
Designers.
• Positioned “MAXON Cinema 4D” software among the top 3 3D applications and also made it a
part of many universities’ curriculum in addition to making “Toon Boom” widely successful in
Animation Houses and the first choice for Broadcasters, in a span of 3 years.

Company industry:
Software Development
Job role:
Management

Training Officer

July 2005 - May 2009

Grapheast Jordan

Amman, Jordan

July 2005 - May 2009

• Co-founded Darebni TV, the first Arabic-language online training site for graphic design applications.
• Led developing and delivering over 600 training videos and 60 hours of Arabic-language content.
• Created custom learning solutions based on targeted surveys and training needs assessments.
• Played a crucial role in developing the learning platform's features and delivering comprehensive car maintenance courses.

As Training Officer 2005 - 2014
• Established and led multi-disciplinary training programs, benefiting employees from leading entities and universities.
• Provided offline and online training, capturing a significant market share and incorporating products into curriculums.
• Gained extensive experience in media production and

Company industry:
Software Development
Job role:
Teaching and Academics

Mentor

March 2004 - June 2005

Intel Computer Clubhouse

Amman, Jordan

March 2004 - June 2005

The company is a community-based after-school learning program that lets youth in underserved communities use digital technology to develop creative projects inspired by their own ideas. \n \nKey Responsibilities: \n• Collaborated with Clubhouse staff members to foster a learning environment prioritizing fun extracurricular activities and projects to develop independent thinking and team work skills in all participants. \n• Designed orientation programs for new members to enable ease of adjustment in new setting by utilizing icebreakers and group engagements to ensure participant involvement in the Clubhouse program. \n• Mentored the youth regarding potential academic paths and career options; encouraged research pertaining to advanced education and college programs to aid fulfillment of their professional goals.

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Education

Applied Science University

May 2005

May 2005

Bachelor's degree, Graphic Design

Jordan

Skills

E learning LMS
Expert
E learning LMS
Expert
Strategic Leadership
Expert
Strategic Leadership
Expert
Artificial Intelligence
Expert
Artificial Intelligence
Expert
E learning
Expert
E learning
Expert
Instructional Design
Expert
Instructional Design
Expert
Web Applications, Formats, MAXON Cinema 4D, MAXON BodyPaint, Toon Boon Animate Pro
Expert
Web Applications, Formats, MAXON Cinema 4D, MAXON BodyPaint, Toon Boon Animate Pro
Expert
Toon Boom Studio, Adobe After Affects, Adobe Final Cut Pro, Toon Boom Storyboard Pro
Expert
Toon Boom Studio, Adobe After Affects, Adobe Final Cut Pro, Toon Boom Storyboard Pro
Expert
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Pro, Adobe Flash Pro
Expert
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Pro, Adobe Flash Pro
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management
Expert
Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management
Expert
Leadership, Team Building, Synergy, Working Under Pressure, Communication, Emotional Intelligence
Expert
Leadership, Team Building, Synergy, Working Under Pressure, Communication, Emotional Intelligence
Expert
Agile Ticketing, Website/Software Life Cycle, Lean Development Ticketing, 2D & 3D Animation
Expert
Agile Ticketing, Website/Software Life Cycle, Lean Development Ticketing, 2D & 3D Animation
Expert
KPIs, Product Demonstrations, Client Relationship Management
Expert
KPIs, Product Demonstrations, Client Relationship Management
Expert
Strategic Planning, Product Management, Product Life Cycle Execution, Sales, Marketing Mix
Expert
Strategic Planning, Product Management, Product Life Cycle Execution, Sales, Marketing Mix
Expert
Operations Management, Website Content Development, Advertising Concepts, Social Media Campaigns
Expert
Operations Management, Website Content Development, Advertising Concepts, Social Media Campaigns
Expert
Industry/Competitive Analysis, Market Share Augmentation, Product Innovation, Sales Distribution
Expert
Industry/Competitive Analysis, Market Share Augmentation, Product Innovation, Sales Distribution
Expert
Strategic Partnership Building, Branding Iniatives, Business Development, Video Advertising
Expert
Strategic Partnership Building, Branding Iniatives, Business Development, Video Advertising
Expert
Training Needs Assessment, Training Program Development, Custom Learning Solutions
Expert
Training Needs Assessment, Training Program Development, Custom Learning Solutions
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Instructional Design Micro-masters
Apr 2019