Waleed Al Baddad, Director of Smart Learning and E-content Development

Waleed Al Baddad

Director of Smart Learning and E-content Development

Hamdan Bin Mohammed Smart University

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Graphic Design
Experience
20 years, 1 Months

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Work Experience

Total years of experience :20 years, 1 Months

Director of Smart Learning and E-content Development at Hamdan Bin Mohammed Smart University
  • United Arab Emirates - Dubai
  • My current job since March 2021

• Lead smart learning and content development activities, positioning the university as a leader in future skills training.
• Revamped the university's delivery strategy by introducing a data-driven instruction approach that leverages data analysis to create personalized learning experiences.
• Develop and implement capacity-building programs for faculty and staff, focusing on e-learning and teaching methodologies.
• Collaborate with university stakeholders to develop the annual e-content strategy, including e-learning and m-learning strategies.
• Establish an integrated e-learning framework supporting learners, faculty, associates, and the teaching and learning process.
• Ensure effective technology integration in teaching and learning, driving decision-making through program review and revision processes.
• Facilitate revenue generation activities and effectively lead the content factory department and operational activities.

Instructional Design Specialist at Alef Education
  • United Arab Emirates - Abu Dhabi
  • My current job since February 2019

• Developed teacher training courses and programs, incorporating adult learning best practices and personalized instruction.
• Created courses focused on teaching techniques and methods, utilizing gamification to engage and motivate students.
• Collaborated with the In-School Delivery Team to ensure successful implementation and completion of programs.
• Built solid relationships with key stakeholders, working together to impact education and create opportunities for student success.

Sr. Online Course Manager / Strategic Partnerships Lead at Edraak (Queen Rania Foundation)
  • Jordan - Amman
  • September 2014 to January 2019

• Led strategic partnerships and facilitated the delivery of free and high-quality online education to Arab learners.
• Established and headed the "Edraak's Universities Collaborations (EUC)" initiative, integrating technology in higher education.
• Designed and managed pedagogically-driven Edraak Courses, ensuring timely delivery and collaboration with SMEs.
• Piloted accessibility features, making the platform inclusive for people with disabilities.
• Designed the first course in sign language, contributing to accessible and effective online learning opportunities.

Product Manager at Grapheast Jordan
  • Jordan - Amman
  • June 2009 to August 2014

As Product Manager (2009 - 2014)
• Introduced, propelled and grabbed the required market share for Animation Software “MAXON
Cinema 4D (as 3D animation software)” and “Toon Boom (as a 2D Animation solution)” across
the Middle East Market.
Effective role in providing free offline and online training and demo reels to Animators and
Designers.
• Positioned “MAXON Cinema 4D” software among the top 3 3D applications and also made it a
part of many universities’ curriculum in addition to making “Toon Boom” widely successful in
Animation Houses and the first choice for Broadcasters, in a span of 3 years.

Product Manager at Darebni TV
  • Jordan - Amman
  • March 2011 to August 2014

Served as a Sr. Online Course Manager / Strategic Partnerships Lead for industry leader MOOC
(massive open online course) and K-12 platform, created to provide free, high quality online and
blended education to the Arab learners.
• Imperative role in establishing and heading:
“Edraak’s Universities Collaborations (EUC)” - as part of Edraak’s mission to improve
learning outcomes by integrating technology and enhancing higher education community
through For-Credit-Courses Delivery, MOOCs Delivery, and Learning Design Program.
“Masar Program” equipping MENA region industry leaders with a tool to aid ambitious youth
with customized and relevant online educational programs to further brush-up specific skills
required by employers with focus on IT.
• Piloted “Edraak’s accessibility features”, aided the people with disabilities in perceiving,
understanding, navigating, and interacting with the platform and created the first course in sign
language.
• Accorded for designing and managing pedagogically driven Edraak Courses to work with SMEs
and for ensuring their on-time delivery.

Training Officer at Grapheast Jordan
  • Jordan - Amman
  • July 2005 to May 2009

• Co-founded Darebni TV, the first Arabic-language online training site for graphic design applications.
• Led developing and delivering over 600 training videos and 60 hours of Arabic-language content.
• Created custom learning solutions based on targeted surveys and training needs assessments.
• Played a crucial role in developing the learning platform's features and delivering comprehensive car maintenance courses.

As Training Officer 2005 - 2014
• Established and led multi-disciplinary training programs, benefiting employees from leading entities and universities.
• Provided offline and online training, capturing a significant market share and incorporating products into curriculums.
• Gained extensive experience in media production and

Mentor at Intel Computer Clubhouse
  • Jordan - Amman
  • March 2004 to June 2005

The company is a community-based after-school learning program that lets youth in underserved communities use digital technology to develop creative projects inspired by their own ideas. \n \nKey Responsibilities: \n• Collaborated with Clubhouse staff members to foster a learning environment prioritizing fun extracurricular activities and projects to develop independent thinking and team work skills in all participants. \n• Designed orientation programs for new members to enable ease of adjustment in new setting by utilizing icebreakers and group engagements to ensure participant involvement in the Clubhouse program. \n• Mentored the youth regarding potential academic paths and career options; encouraged research pertaining to advanced education and college programs to aid fulfillment of their professional goals.

Education

Bachelor's degree, Graphic Design
  • at Applied Science University
  • May 2005

Specialties & Skills

Curriculum Design
Blended Learning
Online Training
Instructional Design
Management
Web Applications, Formats, MAXON Cinema 4D, MAXON BodyPaint, Toon Boon Animate Pro
Toon Boom Studio, Adobe After Affects, Adobe Final Cut Pro, Toon Boom Storyboard Pro
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Pro, Adobe Flash Pro
Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management
Leadership, Team Building, Synergy, Working Under Pressure, Communication, Emotional Intelligence
Agile Ticketing, Website/Software Life Cycle, Lean Development Ticketing, 2D & 3D Animation
KPIs, Product Demonstrations, Client Relationship Management
Strategic Planning, Product Management, Product Life Cycle Execution, Sales, Marketing Mix
Operations Management, Website Content Development, Advertising Concepts, Social Media Campaigns
Industry/Competitive Analysis, Market Share Augmentation, Product Innovation, Sales Distribution
Strategic Partnership Building, Branding Iniatives, Business Development, Video Advertising
Training Needs Assessment, Training Program Development, Custom Learning Solutions

Languages

Arabic
Expert
English
Expert

Training and Certifications

Instructional Design Micro-masters (Certificate)
Date Attended:
April 2019