Simon Ireson, General Manager

Simon Ireson

General Manager

NISSAN

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Interior Architecture
Experience
15 years, 4 Months

Share My Profile

Block User


Work Experience

Total years of experience :15 years, 4 Months

General Manager at NISSAN
  • Saudi Arabia - Jeddah
  • My current job since April 2018

- Successfully directed and strengthened the company's strategies to meet the changing market demands and attain sustainable growth.
- Expanded the company's distribution channels, leading to an increase in market reach.
- Generated and implemented training materials, procedures and quality audit standards to ensure compliance and productivity in all processes.
- Strengthened company's business by implementing innovative sales and marketing strategies, building a strong corporate image.

ACHIEVEMENTS:
• Led the strategy development by analyzing growth opportunities in developed and developing markets, including ICE and EV segments.
• Increased revenue by 25% in the first year and expanded the company's customer/network base by 20% through implementing new sales strategies
• Conducted competitive landscape analysis, defined key partners and regulatory policies, and identified target customer segments
• 20% increase in market share by aligning sales and marketing initiatives
• Successfully led a team of 10 sales professionals to achieve their sales goals, strengthened sales by 130% in 24 months.

AREA MANAGER & PMO at Cadillac Middle East & Africa
  • United Arab Emirates - Dubai
  • January 2016 to March 2018

• Implemented dealer network strategies including dealership expansion, retention, and viability.
• Conceived the company distribution channel strategy in the MEA Region.
• Conducted market research and analysis to identify opportunities for growth and improvement
• Streamlined MEA Region operations by implementing consistent standards across central functions.
• Realized sales and profitability through effective management of the dealer partners.
• Cultivated B2B and B2C business growth.
• Productively, led and coached a DND team of 10 Admin, Sales, and Operations.

ACHIEVEMENTS:

• Achieved an average of 20% improvement in dealership performance across the network.
• Improved customer retention by 60% and reduced customer complaints by 50%.
• Amplified overall revenues by an average of 15% annually.
• Widened the company's distribution channels, leading to a 30% increase in market reach.
• Effectively ensured 97% client retention by continuous delivery of top services.
• Boosted dealer sales team performance by providing training and support, resulting in a 15% increase in sales.

MANAGER RETAIL DEALER NETWORK DEVELOPMENT at General Motors Middle East & Africa
  • United Arab Emirates - Dubai
  • January 2009 to December 2015

- Formulated and executed comprehensive Dealer Network Development strategies, including concept development, location research, qualifications, and any necessary architectural, human and financial approvals.
- Managed +200 sites across the region monitoring retail store and financial performance.
- Oversaw all aspects of the project from obtaining approval, executing legal documents to scaling up and integrating with the wider Automotive Business.

ACHIEVEMENTS:
• Delivered robust analyses to identify & develop new strategy for nationwide dealer network, driving 30% increase in target performance metrics
• Negotiated legal agreements with manufacturers and worked with internal teams on different workstreams affecting all aspects of business.
• Successfully launched and marketed several new dealerships, increasing brand awareness and market share by 5%.
• Structured new markets and franchise partners in India, Yemen, Afghanistan, Iraq and Africa.

Education

Bachelor's degree, Interior Architecture
  • at Brunel University, London, United Kingdom
  • June 1996

Interior architecture course focusing on the creating inspiring spaces that use both form and function to define the design style and direction. Course work covered the following: Perspective and colour theory Architectural space planning Interior and furniture design Business Management Contract Management

Specialties & Skills

Account Management
Project Management
Financial Analysis
Strategising
Business Management
Strategic Management
Budget Management
Team Leadership
Process Improvements
Transformation