Tourism Information Officer
Tourism KwaZulu-Natal
Total des années d'expérience :11 years, 6 Mois
Advising the city of Greater Durban visitors and KZN Province on the places, attractions to visits and accommodation establishments to use for their stay.
Analyzing data and writing of reports for various projects;
Managing fieldwork researchers progress online in the program called Esurveyspro;
Supervising fieldwork researchers at the various events and intercepts;
Research Planning for different projects;
Conducting market surveys and site visits for the feasibility studies and tourism development strategies;
Conducting telephonic surveys, accommodation
surveys and data analysis;
Attending tender briefings in the whole of KZN province and writing of the proposals;
Developing and editing the questionnaires; and
Updating the South African Hotel Review Monthly Report (STR Data) for BDO.
In-Service Training, Job Rotation
Components : Switch Board Operator, Front Desk Reception, Camp
I am familiar ICAS system as we use it to capture student attendance and results;
Serve on a committee where we coordinate activities from staff socials to our annual beauty pageant, student activities and sports day;
Compile monthly reports and at risk reports; and
Compile daily lessons plans.
Dissertation Title: Assessing the effectiveness of a customer loyalty programme as a marketing tool in the Ezemvelo KZN Wildlife Resorts Abstract: In the hospitality industry, the costs associated with promotions and advertising efforts are greater than those of maintaining relationships with existing customers. However, customer loyalty programmes have been discovered and promoted by different marketing managers and marketing experts in the different industries, as a most prominent and paramount business marketing tool in ensuring customer retention. The purpose of this research study is to assess the effectiveness of a Customer Loyalty Programme as a marketing tool in the Ezemvelo KZN Wildlife (EKZNW) Resorts. This study strategy is quantitative in nature because of its capability to attain a large number of respondents in a short space of time. The target population of this study is the customer loyalty members of EKZNW, in eight different resorts. Descriptive research was found to be relevant and appropriate for this study. A non-probability sampling, with a convenience sampling technique, was adopted for this research study, to recruit members of the EKZNW Rhino Club’s loyalty programme as participants. It was adopted because it allows for quick gathering of data and is also representative of the population. The sample size for data collection was conducted with 376 respondents that are loyalty programme members of EKZNW. A questionnaire was developed as measuring instrument, with the questions designed to be closed-ended. These questionnaires were personally distributed to the respondents in all the selected resorts of EKZNW. The findings of the study indicated that the majority of tourists holding EKZNW loyalty programme membership are happy with being Rhino Club members, however, some are not satisfied with the incentives provided. They recommend that the Rhino Card should be designed to allow them to also use it in other provinces’ game parks.
Subjects Passed: Advance Strategic Management Research Methodology Tourism Project Tourism Development Marketing for Tourism
Subjects Passed: Tourism Development Travel and Tourism Practice Travel and Tourism Management Marketing for Tourism Law for Tourism English and Communication Media and Public Relations
Completed my high school studies with Matric Exemption Subjects Passed and Grades: IsiZulu - HG English - HG History - HG Geography - HG Biology - SG Business Economics - SG
