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Simran Sayyed, Performance Marketing Specialist | Meta Ads | Google Ads | Lead Generation

Simran Sayyed

Performance Marketing Specialist | Meta Ads | Google Ads | Lead Generation·Cosmic Entertainment

India

Bachelor's degree, B.com

Work experience

Total years of experience: 2 years, 2 months

Performance Marketing Specialist | Meta Ads | Google Ads | Lead Generation

May 2024 - Present

Cosmic Entertainment

Mumbai, India

May 2024 - Present

Planned and managed Meta Ads campaigns for e-commerce and lead generation.
Managed Google Ads Search, Display and Performance Max campaigns.
Optimized campaigns to improve ROAS and reduce Cost per Lead.
Configured Meta Pixel, Conversion API, Google Analytics 4 and Google Tag Manager.
Built remarketing and lookalike audiences.
Managed Shopify stores and optimized product sales.
Performed A/B testing on creatives, landing pages and audiences.
Prepared campaign performance reports and marketing insights.
Company industry:
Marketing
Job role:
Management

Education

Mumbai University

March 2021

March 2021

Bachelor's degree, B.com

India

Skills

facebook ads
Expert
facebook ads
Expert
google analytic 4
Expert
google analytic 4
Expert
Google Tag Manager
Expert
Google Tag Manager
Expert
meta ads
Expert
meta ads
Expert
CERTIFIED PLANNER
Intermediate
CERTIFIED PLANNER
Intermediate
COMPONENT DESIGN
Intermediate
COMPONENT DESIGN
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MEDIA
Intermediate
DIGITAL MEDIA
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM MARKETING
Intermediate
INSTAGRAM MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
google ads
Expert
google ads
Expert

Languages

English

Expert

Hindi

Expert

Hobbies and interests

Travelling
Reading Marketing Blogs
Digital Marketing