Category Marketing Manager
Dar Al Dawa company (DAD)
Total years of experience :15 years, 10 Months
Marketing:
•Face-lifting the marketing plans, launch plans, sales plan, training materials, promotional materials and activities during 2019-2021, that’s help in achieving the company sales budget in the 2020-2021.
•Providing qualified and hands-on training for the products managers through proper development and training plans.
•Supervising the marketing plans execution in the main market( Jordan, Iraq, KSA, Algeria, Lower GCC)
•Providing monthly IQVIA Vs. Company performance report to the executive management
•Marketing liaison for Iraq, KSA, lower GCC, & Jordan markets
•Launching DAD consumer health unit with a totally new business model
•Management part of the marketing team functionally and guide them to successes and achievement their goals.
• Conducting a full digital transformation plan for DAD to overcome the effect during the corona pandemic.
•Strategic Marketing:
•Building 5 years strategic portfolio (speciality medicines & OTC/DTC) for the corporate, that includes 5 years budget, sales forecast, pipelines, wish list (R&D) and (BD) and updates it regularly in coordination with the entire department, to be presented to the executive team and the company board.
•Full coordination with the BD and RD to build a strong and rich pipelines for the corporate, it ended up with having more than 25 products from 4 international European and Canadian companies
•Launching 5 oncology generic products in Jordan, Iraq, & KSA (direct with DAD or through a third-party).
•Building a Biosimilar portfolio for the company, direct dealing with the global manufacturer (i.e. Mabwell, walvax, Lupin...Etc. )
• Closing a lot of deals for our good will (i.e., Adalimumab, Omalizumab, Infliximab).
•Wining Dasatinib tender in NUPCO 2022-2022 with coordination with a Saudi local manufacturer.
Implement various marketing solutions for pharmaceutical products to ensure portfolio expansion, fair item trades, and an advanced marketing strategy. Collaborate with designers, developers and large team of marketers to successfully achieve all company business objectives.
Key Accomplishments:
•Ensure all marketing plans are implemented accordingly through the facilitation of integral training for both clients and marketing departments.
•Utilize proven strategies to expertly manage and execute product launches, public relations campaigns, and digital marketing plans.
•Design and implement innovative business model to promote American products within Jordan market.
Spearheaded product management team to ensure tactical implementation of various innovative marketing strategies. Developed and successfully marketed lifestyle products through the utilization of proven methods. Facilitated vital training and development programs for all new marketers to ensure proper execution of all marketing tasks and functions to continually achieve high revenue goals.
Key Accomplishments:
•Achieved recognition as PIC
Implemented strategic marketing developments and captured new growth opportunities to enhance pipeline products and ensure current portfolio returns. Developed and implemented PIC specialized medicine unit to increase sales growth. Spearheaded the central marketing development for CNS and lifestyle unit portfolio.
Key Accomplishments:
•Implemented proven strategies to grow unit by over 25%.
•Successfully built strategic and technical marketing plans through careful selection of molecules and innovative forecast modelling tactics.
Bayer Healthcare \[Amman, Jordan\]
(Women’s Health Care Unit
Implemented proven strategies to effectively establish and train regional team specializing in oncology products. Instituted various marketing strategies to boost Bayer Oncology portfolio. Utilized effective methods to launch Neaxavr throughout region. Implemented vital analysis plan to ensure consistent market dynamics and create potential for new, innovative products on the market.
Key Accomplishments:
•Successfully launched the innovative anti-cancer product (Zivalen ®) in levant+ countries.
•Successfully launched the innovative anti-cancer pill (Nexavar ®) in levant+ countries.
•Effectively positioned product as “best in class treatment” for bladder cancer and liver cancer among various competitors, resulting in an increase in overall sales.
•Implemented strategic marketing tactics to successfully establish oncology business in both Iraq and Syria.
•Ensured full understanding of client needs through the differentiation of Bayer products.
in
URL removed due to policy violation. Please contact support for further information.