sirine aoun

• Develop strategic marketing plan & set key priorities
• Manage yearly budget (Forecast, A&Ps, P&
• Implement new launches and campaigns
• Adapt and develop local communication material
• Collect and analyze consumer and market insights
• Work closely with digital & PR agencies to increase brand awareness
and consumer engagement
• Develop and support the medical strategy in terms of congresses, local seminars, round tables, board meetings, trainings and observational
studies
• Reinforce the brand’s visibility in line with guidelines in the pharmacy and medical channels
• 3 direct reports : demo advisors in charge of the sell out in clinics and pharmacies (monthly target, routing, incentive
Key Achievements:
• Kick of f digital & influencers strategy for the brand in 2017
• Launch E Commerce with 2 online players in 2020
• Implement 1 st local Master Physician Program in 2018 (int’ award)
• Implement 1 st local observational study with top dermatologist
• Develop the 1 st O+O+O business model in Lebanon

• Define and implement the regional regulatory strategy for the 4 divisions (Mass Market, Pharma, Luxury & Professional) in Lebanon, Syria, Jordan, and Iraq Ensure product compliance of 30+ brands
• Scientific review & legal validation of local advertising material
• Scientific public affairs (MOH, JFDA, COSQC) previous member of LIBNOR cosmetics committee
• Handle health related issues (cosmetovigilance)
• 1 direct report: regulatory affairs specialist

• Marketing & product management for AmBisome Gilead Sciences
• Regulatory Affairs for pharmaceutical products (Pfizer, Gilead, Tabuk, Newbridge, PiLeJe and Sebamed
• Other: training to sales team, IMS data analysis, liaison with public institutions (MOH & NSSF

Full-time Pharmacist:
- Dispensing prescription medication to patients;
- Providing information about the drugs and explaining doctors' instructions to patients;
- Ensuring that different treatments are compatible;
- Advising patients of any adverse side-effects of medicines or potential interactions with other medicines/treatments;
- Maintaining medication and inventory control systems;
- Managing the placement of an order and the receipt of merchandise;
- Preparing submission of yearly psychotropic drugs registry.