raghunath sirigudi

• Pivotal in Expansion of foot print which resulted in volumes & reach.
• Lowest Expiry and Damage with better controls.
• Best Shrink’s.
• Warehousing (Autoparts, Auto paint, Tiles & Bathroom accessories, Stainless steel pipes & sheets etc.
• Negotiating prices from across globe for better pricing and quality.
• Planning and implementing special schemes for wholesale sector.
• Induction of new products & brands into the system & market.
• Improved the sales turnover by 43%.

Handling the operations of 3 SHOPPING MALL - VAIBHA GROUP, VEPL (GOLD / SILVER / PRECIOUS STONES / LUXURY WATCHES) - AP 2 STORES HYD 1 STORES, & ANR GROUP- 2 SHOPPING MALLS - FASHION RETAIL & GOLD (VIZAG & E.G. DIST)
Noteworthy Highlights
• Pivotal in setting up of the shopping mall in overall supervising in setting up the store with 275, 000 sft area with complete responsibility in maintaining P & L of all stores.
• Spearheaded the store operations, and overall responsible for the top line bottom line of the operations.
• All merchandising activates as per sessional requirements & others.
• Highest Single day sale of 2.35 Cr.
• Handling a team of 175 associates. Including a management team of 13.
• Creating & implementing SOP’s.
• Buying (local & across India).
• Daily banking procedures.
• Planning and implementing external monthly / yearly schemes.
• Improved the overall sales volume by 57% and 46% year over year.
• Annual audit.
• Recruitment & training.

& Loyalty

•Led the marketing operations for the entire group in Qatar for achieving business plan, increasing visibility, availability scores, executing sales and marketing initiatives.
•Successfully planned and executed all the marketing programme & schemes.
•Pre and Post scheme analysis.
•Significantly engaged in the Regional & National seasons implementation.
•Boosted the annual sales volume with cross tie-ups and loyalty programme.
•Relaunch of SHUKRAN Loyalty programme.
•Played a key role in planning and implementing Marketing ABP.
•Played important role in identifying for expansion of foot print.
•Increased the stores from 19 to 58 during (

Coastal Operations) Viskhapatnam, Srikakulam, Vizianagaram, East & West Godavari.


•Instrumental in appointing new distributors and played a important role in expansion of foot print.
•Engaged in the Regional & National promo implementation.
•Efficiently handled annual Marketing budgets worth 4.5 Crores.
•Established brand showrooms.
•As per ABP, planned and executed the budgets allocated to HUB. (ATL & BTL etc).

Marketing & Sales

Nov 94 - Nov 01 executive / sr. executive - Marketing (entire franchise area).
Nov 01 - Mar 04 sr. executive - sales (depot operations) Visakhapatnam.(A.P).

•Successfully handled the depot operations for direct & indirect sales.
•Lead 5 TME’S with 8 AMC’S with a volume of 45, 000 units cases.
•Handled the warehouse for stock moment.
•Formulating the discount structure for market and distributors and also the incentive structure for the sales team.
•Planned and negotiated for annual contracts with railways / navy / steel plant etc. including the collection of receivables.
•Planning and launching of entire gamut of coca-cola products in the entire franchise area, including the 200ml pack.
•Played a pivot role in formulating the ABP.
•Handled successfully the expansion plan with road shows (video on wheels) for market penetration which resulted in volumes of 103% growth in unit cases with 200ml launch.
•Event management.
•Cross promotions.
•ATL & BTL.