Area Manager- Marketing and Operations
Al Futtaim Finance
Total years of experience :16 years, 7 Months
Responsible for managing relationships and flow of the business from the dealership to the Banks
Banks Handled- 14 Major Panel banks (MNC and Local)
Dealerships responsible for- Lexus, Toyota, Honda, Dodge, Chrysler
Team Size- 5 subordinates reporting
Operations related responsibilities:
● Rolling out dealer campaigns for all brands mentioned above in conjunction with banks
● Assisting in developing, planning and executing campaigns/promotions
● Ensuring Promotions rolled out are accurately perceived and practiced
● Assisting in gaining success of the campaigns
● Collecting, maintaining and studying data related to the campaign juxtaposed to revenue generated
● Visiting each dealer outlet to make sure things are smooth and addressing if any issues
● Communication mediator between brand dealership, business managers, and head office and banks
● Ensuring company’s goals and objectives are met in terms of targets
● Build and maintain strategic relationships with stakeholders such as banks and dealership
● Focal point for all the parties involved in the banking transaction
● Familiarization of bank lending policies
● Ensuring no customer leaves the dealership premise unhappy due to finance refusal
● Ensuring detailed reports are maintained
● Providing training to all parties involved when deemed necessary
● Managing and supervising team practices
● Responsible for the growth of team personnel
Credit Operations related responsibilities:
● Analyzing and Evaluating customers in case of availing in house finance facility for down payment
● Authorized signatory for the approved cases for a prescribed limit
● Ensuring minimization of the Errors
Besides the above, have also been involved in Business development, ISO 9001 and Six Sigma Projects
DUBAI BANK 2007 TO DATE
MIS ANALYST / SALES COORDINATOR DUBAI, UAE
Responsible for providing executive level marketing and sales support to Sales Manager as an MIS / Sales Coordinator participating in various stages of developing marketing/ sales programs and advertising materials for marketing and promoting the Retail Banking Products like - Auto-Loans / Credit Cards through Corporates / Individuals.
● Become familiar with marketing strategies, budgets and Fiscal Year plan for Retail Channel.
● Assist the Sales Manager in planning, developing and implementing creative sales strategies and implementation of marketing plans of the Bank that will make an impact, support the brand and drive sales.
● Act as the Focal Point of contact for Clients - Individuals / Individuals customers in the execution of the sales orders, processing of Applications for the Auto Loans / Credit Cards.
● Ensure compliance with the legal documentation require for the processing Loan Applications.
● Assist with several key projects, such as the researching and brainstorming, providing support to the Product Development Managers in the planning, development and launching of new financial products to drive new business growth.
● Research and record sales and corporate participation figures and trends; track effectiveness of various sales and marketing /media/advertising efforts for promoting the products.
● Assist with Sales Manager in developing multi facet reports for product development and marketing.
● Update, maintain and utilize media lists, establish relationship with contacts.
● Participated in meetings and assisted with administration, as required.
● Researched market conditions in local, regional and national area to determine potential for the sales through qualitative and quantitative marketing research that yield relevant, timely, accurate and actionable market intelligence.
● Developing advertising opportunities that involve placing adverts in national, regional and specialist publications / Distributor showrooms.
● Coordinate and manage the distribution of sales and marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printers.
● Evaluating marketing campaigns; monitoring competitor activity.
Masters in Strategic Marketing University of Wollongong, Dubai Passes with Distinction Completed Projects with Distiction on following subjects: -Consumer Behavior -Intergrated Marketing Communications -Market Research -Retail management -Marketing management
Bachelors in Business Administration (Grade-First Class) Symbiosis Centre for Management Studies (Under-graduate), Pune, India Subjects Covered: -Marketing -Consumer Behavior -Business Law -Management -Business Maths -Accounting -Finance