Manager Search & Social Media
Right Click
مجموع سنوات الخبرة :20 years, 5 أشهر
Dissertation-Help.co.uk - Led and coordinated the client’s project from website design to driving targeted organic traffic. In less than 3 years, the website’s traffic went from 0 to more than 300K unique visitors. See Google Analytics snapshot as proof: https://plus.google.com/photos/113569344956446697908/albums/5855106195269510017/5857008723771223442?hl=en
About 26% the overall traffic was through social referrals coming from key social media and networking platforms like blogger, Ning.com, TypePad, StumbleUpon etc…. Here is the screen shot as evidence: https://plus.google.com/photos/113569344956446697908/albums/5855106195269510017/5857008734242880034?hl=en
Key Responsibilities:
a) Determine SEO and social media goals, develop and implement strategies to ensure goals’ achievement
b) Manage social media and SEO campaigns including Facebook, Twitter, and other similar communities by helping teams for daily posts ideas (articles, videos, short messages etc...), targeting new relationships, taking part in building conversations, responding to leads, promotions etc.
c) Monitor brand reputation online. Look for any positive or negative feedback about the brand, and then follow up on the reaction.
d) Guest blogging through blogger outreach program and authority backlinks. See published guest blog posts below
e) Actively engage in industry forums, blogs, Q& A websites, wikis, video sharing etc…, to promote brand in a subtle and non-intrusive way while soliciting one way authority links
f) Recommend and prioritize code and tag optimization, linking, site structure, content recommendations, etc.
g) Analyze SEO landing pages and the associated search keywords, and recommend site changes accordingly.
h) Stay current with search engine algorithms/methods
i) Using HootSuite, Sysomos and Google Analytics to facilitate, measure, analyze, review, and report the impact of marketing programs
Major Accomplishments:
✔ Created, engaged and grew a thriving online community of over 10, 000 small business owners and entrepreneurs across multiple social networks (such as Facebook, Twitter, Google+, PinInterest, LinkedIn and YouTube)
✔ Launched website’s official blog and wrote 100+ blog posts to build a subscriber base of 7, 000.
Visit www.logodesignconsultant.com/blog
✔Coordinated with animators and designers to produce YouTube videos. Videos have been viewed for
more than 9, 000 times to date. Check here at http://www.youtube.com/user/LogoDC
✔Persuaded client to start FaceBook Fan page and was able to build a targeted fans base of more than 1200 in less than 3 months. Please check https://www.facebook.com/dissertationshelp
Dissertation-Help.co.uk - Led and coordinated the client’s project from website design to driving targeted organic traffic. In less than 3 years, the website’s traffic went from 0 to more than 300K unique visitors. See Google Analytics snapshot as proof: https://plus.google.com/photos/113569344956446697908/albums/5855106195269510017/5857008723771223442?hl=en
About 26% the overall traffic was through social referrals coming from key social media and networking platforms like blogger, Ning.com, TypePad, StumbleUpon etc…. Here is the screen shot as evidence: https://plus.google.com/photos/113569344956446697908/albums/5855106195269510017/5857008734242880034?hl=en
Key Responsibilities:
a) Create, communicate, implement and monitor detailed SEO plan for the assigned project
b) Recruit, train, and coach SEO and Copywriters teams to ensure achievement of Key Performance Indicators (KPI’s) and client’s business goals. Conducting one-to-one monthly and regular team meetings.
c) Coordinate with design and development unit to launch websites, social media presence and escalate any site structure, design and development issues.
d) Work closely with copywriters to research niche keywords and launch new website pages with optimized content on an ongoing basis. Conduct training sessions to solve repetitive copywriting problems.
e) Provide insights to SEOs for soliciting one way authority backlinks. Solving day-to-day problems faced in link building campaign.
f) Keep myself updated on the upcoming SEO and copywriting techniques and wherever possible include them in the campaign
g) Analysis of the analytics reports to measure website’s performance, areas of improvement, and site’s well being in relation to the client’s marketing objectives
h) Provide statistical performance feedback on a quarterly basis to each team member.
Major Accomplishments:
Promoted to the management position due to the following achievements…
a) Scored rankings on some of the most competitive keywords. Here is the screen shot of the traffic received on highly competitive keywords during 2009-2012 : https://plus.google.com/photos/113569344956446697908/albums/5855106195269510017/5857008758305783202?hl=en
b) Designed, proposed, and implemented an “open door” communication policy for my team, which helped in saving a lot of potential resignations, improving the KPIs, and in turning around underperformers.
Worked as part of the SEO team. Performed activities such as…
a) Completing the required training within the time frame
b) Keeping an eye on overall websites’ health - no broken links, proper meta tags, etc…
c) Backlink building - submissions across directories, forums, blogs, social bookmarking sites.
d) Competitors’ analysis - keyword rankings, backlink check, newly added pages etc…
e) Keeping myself updated on Google PageRank and ranking factors
f) Monthly reporting to the SEO Team Lead containing a clear summary of performance against the key performance indicators and metrics agreed.
Major Accomplishments:
Recognized as the ”Shining Star” for the year 2006-2007 for getting the highest number of pages indexed and driving significant traffic to the key website pages through off-page SEO.
Conduct keyword research and selection for pay-per-click campaigns
Proactively make strategic PPC campaign recommendations
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
To create and manage PPC campaigns using multiple networks - e.g. Google Adwords, Bing
Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns
Analyze and test different “creatives”, different ad copy
Landing page tweaking and optimization to deliver best possible click through and conversion rates.
Key Analytics & Performance reporting to management
It was a 18 months program focused on general management for students who want to lead an organization some day, and so they want not just accounting, marketing, and other functional skills, but a broad strategic overview. Our MBA program aimed to be a transformational experience. The case-based learning model and our curriculum — a combination of required courses in the first year and electives in the second are at the heart of that process, to be sure, but so are things like study groups, club activities, athletics, and community outreach efforts. They were all vital parts of the education.
