Sneha Viswanathan

Since April’12 with SNB Middle East Fzc, as Business Development Manager in Networking & IT Security division

Key Deliverables
 Business Development and Marketing of Enterprise Level Switching Networking, IT Infrastructure and IT Security Products to the entire GCC market, mainly focusing on B2B business i.e. channel business.
 Work closely with the technical team for designing the solution based on channel requirement.
 Accountable for generating leads for various networking solutions, e.g. Wireless, Switching, Security Products, etc.
 Coordinating with principal companies like Cyberoam, Allied Telesis, Proxim, Extreme & Seclore etc. for generating business.


April’ 2012- October 2012 as an Inside Sales Coordinator for Allied Telesis

 Creating awareness about the Switching Brand Allied Telesis across every vertical of business.
 Telemarketing and Cold calling for lead generation
 Preparing BOQ’s and sending to the Channel Partners

November’ 2012- April 2013 as an Channel Sales Executive for Allied Telesis

 Handling the business operations for System Integrators, Telecom Companies channels
 Generating sales for Switching Portfolio, i.e. Switches, Media Converters, Routers and access points
 Work closely with the technical team for designing the solution based on the customer requirement.
 Meeting wide range of Channel Partners and generating Business for Allied Telesis

May ’ 2013- May’ 2014 as an Channel Account Manager/Product Manager for Allied Telesis

 Capable of taking the complete ownership of handling the Switching vendor and achieving the targets.
 Designing the BOQ’s based on customer’s requirement
 Conducting Road Shows, Events, Product Launch (along with Vendor) to provide visibility in the market.
 Instrumental in setting up reseller channel across the entire Middle East and African regions.
 Liaising and networking with System Integrators for Business development, promotions, programs and marketing activities.
 This promotion gave me a chance to have my own team and enable my subordinates.

June’ 2014- Till date as a Business Development Manager/Product Manager for Allied Telesis and Cyberoam

 Additional responsibility for handling Allied Telesis and Cyberoam along with promoting the entire Networking and IT Security products like Extreme, Proxim, GTB and Seclore
 Travelling across the Middle East and meeting a wide range of Channel partners and enabling training, conducting Partner events and End user Road Shows.
 Manage the strategic Key accounts, maintain and retain these high visibilitycustomers to keep long term relations and increases their satisfaction
 Effectively manage the team in promoting these products and gain the best name for the company in the Market.


Notable Achievements
 Got promoted 3 times in a span of 3 years in SNB Middle East
 Initially when joined use to handle only one product, that was Allied Telesis, then eventually was given additional responsibility to handle other vendors.
 First sales person to attain Sales certification i.e. for Allied Telesis.
 Received appreciation from the company for maintaining business relationships both with the Channel partners as well as the Vendors.
 Successful in achieving 80% of my sales targets
 Capable enough in enabling a team of my own.

Facing challenges in meeting various clients for promoting an online based web portal/business directory.