Social Media Marketing Manager
Bay Area Bears Inc.
Total years of experience :5 years, 8 Months
At Bay Area Bears Inc. I was responsible for a number of roles in marketing, social media, and public relations of several full-service restaurants, as well as developing a new concept with the use of market research. My focus was on developing the existing and new campaigns to grow community awareness and increase profit via the use of traditional and digital marketing strategies that helped drive customer flow to the locations and grow the customer basis.
Highlights of this role:
- Developed and implemented marketing, social media, and SEO strategies.
- Arranged relationship outreach with influencers and bloggers.
- Coordinated public relations events.
- Managed these roles using analytics tools; Hootsuite, Facebook insight and Google Analytics:
- Drove social media interaction by +1009% above follower outreach in a single campaign
- Increased follower count by 21% in a one-month period
• Managed accounts for six locations. Coordinated the organization’s local community affairs while supporting partnerships with local municipalities and partner charities.
• Headed a community outreach project in partnership with the Make-A-Wish foundation.
• Designed artwork for advertising materials and promotional packages.
• Managed budgeting, development, and distribution for PR events.
• Handled content marketing and reputation management for the organization.
• Compiled newswire stories from news archives (Reuters, AAP).
• Produced original video content and voice-over dialog using AVID News Cutter software.
• Handled editorial responsibilities, including producing and editing scripts and press releases.
English Spanish 2016 Become A Host: CMEG with Marki Costello 2015 Food Manager Certification: Prometric 2014 Public Relations Society of America 2012 Arabic Language Intensive
Diploma of Culinary Arts
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