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Sofia Bhaisare, Executive Director

Sofia Bhaisare

Executive Director·Freelancing

United Arab Emirates

Master's degree, Sales & Marketing

Work experience

Total years of experience: 9 years, 1 months

Executive Director

September 2025 - Present

Freelancing

Dubai, United Arab Emirates Hybrid

September 2025 - Present

• Leading the establishment of business operations processes for a new SaaS-based approach.
• Defining GTM methodologies for next-generation technology deployments.

Company industry:
IT Services
Job role:
Information Technology

Strategic Alliance Manager

April 2025 - September 2025

Vismaya Technology

Doha, Qatar

April 2025 - September 2025

• Focus: Strategic Alliance Management and Regional Growth.
• Managed strategic alliances with key global partners, including IBM, Redington, and WSO2.
• Drove regional revenue growth across the Middle East & Africa (MEA) through alliance-driven deals.
• Executed Go-To-Market (GTM) & Commercial Plans, managed RFP handling, and guided partner-led customer engagements.
• Oversaw partner operations, pipeline tracking, and customer retention strategies to enable long-term business value.

Company industry:
Financial Services
Job role:
Information Technology

Lead - Sales Operations

June 2024 - March 2025

Citrus Consulting Services- A ZainTech Company

Dubai, United Arab Emirates

June 2024 - March 2025

• Centralized Cloud Management: Served as a pivotal resource for overseeing all public cloud activities within the Zaintech organization.
• Account Management: Managed billing, collections, and account management processes to ensure optimal customer satisfaction and revenue generation.
• Customer Success Management (CSM): Focused on cultivating and maintaining strong customer relationships to drive customer retention and growth.
• Data-Driven Decision Making: Provided comprehensive reporting and analysis to support strategic decision-making and optimize business performance.
• Operational Excellence: Overseen order management and document management processes to streamline operations and enhance efficiency.
• Strategic Partnerships: Served as a key liaison between senior management, finance, pre-sales, sales, and marketing to foster collaboration and alignment.
• Business Development: Managed deal pursuits, go-to-market (GTM) strategy, analyst relations, and B2B marketing campaigns to drive revenue growth and market expansion.

Company industry:
IT Services
Job role:
Information Technology

Lead - Sales Operations

April 2023 - May 2024

Citrus Consulting Services- A Redington Company

Dubai, United Arab Emirates

April 2023 - May 2024

Reporting to Vice President at Citrus Consulting Services. Act as an enabling conduit between the Regional head & Sales team to drive overall Performance & Sales Management & Marketing. Manages credit, billing, and collection for the company
• Revenue Optimization: Developed and managed critical sales functions, tracking key performance indicators (KPIs) for a $100M revenue pipeline to maximize sales productivity.
• Data-Driven Insights: Leveraged CRM analytics and data-driven sales techniques to provide actionable insights to sales and senior management, driving revenue growth.
• Strategic Compensation: Implemented a new sales incentive plan that improved sales metrics by 80%, aligning sales efforts with company goals.
• Cross-Functional Collaboration: Fostered effective collaboration with Sales, Pre-sales, Legal, Marketing, and Finance to optimize sales processes and ensure operational excellence.
• Operational Efficiency: Managed a team responsible for credit assessment, collections, and billing, reducing billing processing time by 50% through process improvement.
• Process Improvement: Proactively identified and addressed operational bottlenecks to enhance efficiency and streamline sales operations.

Company industry:
IT Services
Job role:
Information Technology

Manager Sales Operations & Business enablement

February 2020 - March 2023

Cloud4C Services FZ LLC-2

Hyderabad, India

February 2020 - March 2023

Earlier Role: Assistant Manager Sales Operations & Business enable - MEA (Feb 20- March 22)
Reported to Regional Director - EMEA Sales Operations and worked closely with the Regional head, Sales & other Functional teams.
• Revenue Optimization: Managed functions critical to sales productivity, tracking key KPIs for a $220M revenue pipeline.
• Data-Driven Decision Making: Provided CRM analytics and insights to assist business leaders in identifying current and future opportunities.
• Sales Enablement: Coached and provided consultative support to sales representatives, improving performance and freeing up capacity for core sales activities.
• Channel Optimization: Enhanced sales channels through cross-functional collaboration with Marketing, Alliance, Pre-sales, Legal, Finance, Tech Support, and Operations.
• Process Improvement: Streamlined sales processes for accuracy, timeliness, and comprehensiveness. Assisted Marketing with lead generation, alignment, and campaigns.
• Talent Development: Delivered learning interventions, tracked performance in coordination with HR, and assisted in other employee lifecycle activities.

Company industry:
IT Services
Job role:
Information Technology

Business Analyst - Knowledge Services

June 2017 - August 2019

Deloitte Touche Tohmatsu Limited

Hyderabad, India

June 2017 - August 2019

(Audit & Assurance) Content Management, Client Handling, Research, Project Management, Analytical Thinking, Presentation Skills
• Audit & Assurance Support: Provided essential resources to client-service business units through the Audit & Assurance team.
• Digital Platform Expertise: Supported the A&A team by leveraging Deloitte SharePoint platforms, including Deloitte Resource, DeloitteNet, and Deloitte OnLine.
• Knowledge Management: Created online processes and tools, fostered collaboration, established Communities of Practice, and developed Deloittes social media strategy.
• Intellectual Property Management: Acquired, stored, and disseminated intellectual property generated in the US through various content and collaboration platforms.
• Business Efficiency Consulting: Performed analysis and provided recommendations to enhance client business efficiency, including activities such as documenting, prioritizing, and tracking requests in consultation with functional Knowledge Managers.

Company industry:
Business Consultancy Services
Job role:
Consulting

Summer Internship

May 2016 - June 2016

SAB Miller

Hyderabad, India

May 2016 - June 2016

Commercial - Trade Marketing (Channel Development)
- Path to Purchase guidelines: Behaviors that influence consumer’s choice & execution of in-market On & Off-Premise trade activations basis challenges in dark market product
- Competitor analysis on consumer influencing marketing & promotional strategies at the Point of Sales
- 2 additional projects for periodic business review & new employee induction program

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Petroleum Engineering Internship

December 2013 - January 2014

Institute of Reservoir Studies-ONGC

Ahmedabad, India

December 2013 - January 2014

Project Name-Laboratory evaluation of oil recovery by immiscible hydrocarbon gas injection - WAG & SAG Processes

Company industry:
Oil & Gas
Job role:
Engineering

Petroleum Engineering Internship

June 2013 - July 2013

Institute of Drilling Technology-ONGC

Dehra Dun, India

June 2013 - July 2013

Project Name-Well Control (Surface Stack) through a study of well control processes & methods to kill an Oil Well

Company industry:
Oil & Gas
Job role:
Oil and Gas

Education

Indira Institute of Management (Pune University)

May 2024

May 2024

Master's degree, Sales & Marketing

India

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

MBA Marketing

Maharashtra Institute of Technology

January 2024

January 2024

Bachelor's degree, Mining And Petroleum Engineering

India

GPA (percentage): 65.56%

GPA (percentage): 65.56%

BE Petroleum

Shri Shivaji Science College

January 2024

January 2024

High school or equivalent, Science

India

GPA (percentage): 67.17%

GPA (percentage): 67.17%

High School

Bishop Cotton High School

January 2024

January 2024

High school or equivalent, Science

India

GPA (percentage): 84.46%

GPA (percentage): 84.46%

Petroleum Engineering

Indira Institute of Management, Pune University

March 2017

March 2017

Master's degree, MBA

India

GPA (rating): Excellent

GPA (rating): Excellent

MBA MARKETING

MIT Pune (Pune University)

March 2014

March 2014

Bachelor's degree, Bachelor of Engineering Petroleum

India

GPA (percentage): 65.56%

GPA (percentage): 65.56%

Petroleum engineering

Skills

SaaS
Expert
SaaS
Expert
CRM software
Expert
CRM software
Expert
Business Process Excellence
Expert
Business Process Excellence
Expert
Knowledge Management
Expert
Knowledge Management
Expert
Sales Operations
Expert
Sales Operations
Expert
COLLABORATION
Intermediate
COLLABORATION
Intermediate
ACCOUNT MANAGEMENT
Beginner
ACCOUNT MANAGEMENT
Beginner
OPERATIONS
Beginner
OPERATIONS
Beginner
PUBLIC CLOUD
Beginner
PUBLIC CLOUD
Beginner
BUSINESS DEVELOPMENT
Beginner
BUSINESS DEVELOPMENT
Beginner
BUSINESS TO BUSINESS
Beginner
BUSINESS TO BUSINESS
Beginner
COLLECTIONS
Beginner
COLLECTIONS
Beginner
CUSTOMER SATISFACTION
Beginner
CUSTOMER SATISFACTION
Beginner
Marketing operations
Expert
Marketing operations
Expert
Process Development
Expert
Process Development
Expert
SALES
Expert
SALES
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CRM
Expert
CRM
Expert
Project Management
Expert
Project Management
Expert
Sales Forecasting
Expert
Sales Forecasting
Expert
Business Excellence
Expert
Business Excellence
Expert
Sales Operations
Expert
Sales Operations
Expert
Business Process Improvement
Expert
Business Process Improvement
Expert
Account Management
Expert
Account Management
Expert
Sales Specialist
Expert
Sales Specialist
Expert
Sales Management
Expert
Sales Management
Expert
Channel Expansion
Expert
Channel Expansion
Expert
Global Alliances
Expert
Global Alliances
Expert
Channel Partners
Expert
Channel Partners
Expert
Partnership Strategy
Expert
Partnership Strategy
Expert
Petroleum Engineering
Expert
Petroleum Engineering
Expert

Languages

English
Native Speaker
Hindi
Native Speaker
Marathi
Native Speaker

Training and Certifications

Certifications
Dale Carnegie Certification
Jan 2016

Hobbies

  • Cooking
  • Travelling
  • Painting