CAMPAIGN MANAGER/DATA ANALYST
Accenture, Inc.
Total years of experience :33 years, 6 Months
This role provides campaign management support across the managed partner Google. Campaigns are programmed against high profile live and on-demand content to reward viewers for watching. These campaigns require direct engagement with our partners to ensure campaigns are configured correctly and run smoothly during the campaign window: -
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Collaborated directly with the Google team to translate gathered requirements into actionable project plans and configurations for efective campaign execution.
• Presented insights to senior leaders, contributing to the enhancement of marketing strategies and overall campaign performance.
• Facilitated the improvement of process eficiency and resource allocation, contributing to enhanced analytics support and meeting business needs.
Worked closely with software development team to design and develop robust solutions to meet the product owner requirements for functionality, scalability, and performance, Work closely with the business team to understand and document the business requirements, collaborate and communicate with implementation team to clarify requirements and report issues through multiple channels of bug tracking system, email, chat, and meeting.
• Worked closely with the Scrum team to design and develop robust solutions to meet the product owner requirements for functionality, scalability, and performance,
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Created system and functional requirements like data contexts for Data Models relating to Salesforce CRM (Sales Cloud, Service Cloud, Financial Services Cloud), and Salesforce Marketing Cloud SFMC.
• Conducted backlog grooming sessions with the Scrum team, managed Acceptance Criteria to the User Stories, provided sizing and estimates, prioritized stories to fit in Sprint
• Demonstrated strong analytical skills in handling complex datasets, contributing to improved decision-making and project outcomes.
• Primary focus was on enhancing the Electronic Medical Records (ERM) systems usability and security. Gained extensive experience in evaluating and completing configuration requests.
• Led Salesforce integration eforts, ensuring seamless incorporation of Salesforce into the companys operations and workflows.
• In the healthcare domain, timely access to patient data was crucial, and expedited changes to the ERM system to meet requirements.
• Worked closely with Product Owner in maintenance of product backlog, sprint backlog, sprint planning, prioritizing user stories, and assisted in daily scrum meeting and retrospective meetings.
• Used Business Intelligence tools like Tableau for Data Visualization and Dashboard reports, demonstrated to senior management on data trends, market trends and sales analysis.
• Assisted with audit requests for information, providing support to technical teams, and contributing to team training.
Successfully Managed contract support for 6 TV Broadcast sport channels in the Middle East, managed Ad sales, scheduling, quality control, Data Visualization, special project, develop solution & designs to meet viewer requirements, and evaluation to ensure proper end-of-line and demarcation signal.
• Managed the contract support for 6 TV Broadcast sport channels in the Middle East.
• Managed Ad sales, scheduling, quality control, special project, data visualization, and evaluation to ensure proper end-of-line and demarcation signal.
• Collaborated closely with cross-functional teams and vendors to elicit and prioritize requirements, aligning programming schedules and content oferings with viewer preferences and market demands.
• Aided VP/Managers Ad Sales Services with Pricing/Planning projects, including ongoing system conversion.
• Coordinated with vendors content providers like Fox Sports, ESPN, Zufa,
IMG, Sky NZ and others to configure Live sports details i.e Date, time, and fixtures across OSN platforms.
• Supported the trafic department to resolve scheduling conflicts and secure any missing information.
• Supported social Media Management, Ad sales and Digital Media content programming.
• Worked with Research and Finance to assist in preparing and updating client proposals and customizing presentations.
• Assisted VP in monthly billing reconciliation, including all on-air, web and VOD deals.
• Provided administrative support to VP, including travel, expense budgeting, supplies, premiums, sales meetings, presentations, events and setting up meetings.
• Assisted VP with analyzing and reporting, ad views, MRI analysis.
• Conducted regular feedback sessions and workshops to ensure ongoing alignment of business objectives with the On-Air operational strategies, contributing to the continual improvement and success of broadcast operations.
Customer Service, Home Delivery, Refund and Exchange, call Center, Information Desk, and Loading Bay associate.
Information Technology
Business Intelligence and Data Analysis
Scrum Master Certificate by Scrum Alliance, USA
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