Muhanad Zahid, CAMPAIGN MANAGER/DATA ANALYST

Muhanad Zahid

CAMPAIGN MANAGER/DATA ANALYST

Accenture, Inc.

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Economics And Computer Information Systems
Experience
33 years, 6 Months

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Work Experience

Total years of experience :33 years, 6 Months

CAMPAIGN MANAGER/DATA ANALYST at Accenture, Inc.
  • United States - Texas
  • March 2021 to October 2023

This role provides campaign management support across the managed partner Google. Campaigns are programmed against high profile live and on-demand content to reward viewers for watching. These campaigns require direct engagement with our partners to ensure campaigns are configured correctly and run smoothly during the campaign window: -
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Collaborated directly with the Google team to translate gathered requirements into actionable project plans and configurations for efective campaign execution.
• Presented insights to senior leaders, contributing to the enhancement of marketing strategies and overall campaign performance.
• Facilitated the improvement of process eficiency and resource allocation, contributing to enhanced analytics support and meeting business needs.

BUSINESS ANALYST at Comerica Bank
  • United States - Michigan
  • January 2022 to August 2022

Worked closely with software development team to design and develop robust solutions to meet the product owner requirements for functionality, scalability, and performance, Work closely with the business team to understand and document the business requirements, collaborate and communicate with implementation team to clarify requirements and report issues through multiple channels of bug tracking system, email, chat, and meeting.

BUSINESS ANALYST / DATA ANALYST at Comerica Bank
  • United States - Michigan
  • January 2022 to August 2022

• Worked closely with the Scrum team to design and develop robust solutions to meet the product owner requirements for functionality, scalability, and performance,
• Successfully executed campaigns for high-profile content, demonstrating a knack for detail-oriented work and the ability to manage multiple projects simultaneously.
• Created system and functional requirements like data contexts for Data Models relating to Salesforce CRM (Sales Cloud, Service Cloud, Financial Services Cloud), and Salesforce Marketing Cloud SFMC.
• Conducted backlog grooming sessions with the Scrum team, managed Acceptance Criteria to the User Stories, provided sizing and estimates, prioritized stories to fit in Sprint
• Demonstrated strong analytical skills in handling complex datasets, contributing to improved decision-making and project outcomes.

BUSINESS ANALYST at CODE TECHNOLOGY INC
  • United States - New Jersey
  • January 2019 to February 2021

• Primary focus was on enhancing the Electronic Medical Records (ERM) systems usability and security. Gained extensive experience in evaluating and completing configuration requests.
• Led Salesforce integration eforts, ensuring seamless incorporation of Salesforce into the companys operations and workflows.
• In the healthcare domain, timely access to patient data was crucial, and expedited changes to the ERM system to meet requirements.
• Worked closely with Product Owner in maintenance of product backlog, sprint backlog, sprint planning, prioritizing user stories, and assisted in daily scrum meeting and retrospective meetings.
• Used Business Intelligence tools like Tableau for Data Visualization and Dashboard reports, demonstrated to senior management on data trends, market trends and sales analysis.
• Assisted with audit requests for information, providing support to technical teams, and contributing to team training.

Digital Planning Manager at OSN
  • United Arab Emirates - Dubai
  • July 2007 to March 2019

Successfully Managed contract support for 6 TV Broadcast sport channels in the Middle East, managed Ad sales, scheduling, quality control, Data Visualization, special project, develop solution & designs to meet viewer requirements, and evaluation to ensure proper end-of-line and demarcation signal.

PLANNING MANAGER/ANALYST at GULF DTH OSN TV
  • United Arab Emirates - Dubai
  • July 2007 to January 2019

• Managed the contract support for 6 TV Broadcast sport channels in the Middle East.
• Managed Ad sales, scheduling, quality control, special project, data visualization, and evaluation to ensure proper end-of-line and demarcation signal.
• Collaborated closely with cross-functional teams and vendors to elicit and prioritize requirements, aligning programming schedules and content oferings with viewer preferences and market demands.
• Aided VP/Managers Ad Sales Services with Pricing/Planning projects, including ongoing system conversion.
• Coordinated with vendors content providers like Fox Sports, ESPN, Zufa,
IMG, Sky NZ and others to configure Live sports details i.e Date, time, and fixtures across OSN platforms.
• Supported the trafic department to resolve scheduling conflicts and secure any missing information.
• Supported social Media Management, Ad sales and Digital Media content programming.
• Worked with Research and Finance to assist in preparing and updating client proposals and customizing presentations.
• Assisted VP in monthly billing reconciliation, including all on-air, web and VOD deals.
• Provided administrative support to VP, including travel, expense budgeting, supplies, premiums, sales meetings, presentations, events and setting up meetings.
• Assisted VP with analyzing and reporting, ad views, MRI analysis.
• Conducted regular feedback sessions and workshops to ensure ongoing alignment of business objectives with the On-Air operational strategies, contributing to the continual improvement and success of broadcast operations.

Sr. Customer Service Assistant at IKEA Al Futtaim
  • United Arab Emirates - Dubai
  • March 2003 to July 2007

Customer Service, Home Delivery, Refund and Exchange, call Center, Information Desk, and Loading Bay associate.

Education

Bachelor's degree, Economics And Computer Information Systems
  • at National American University
  • June 2024

Information Technology

Diploma, Systems Technology And Analysis
  • at University Of San Diego
  • June 2024

Business Intelligence and Data Analysis

Diploma, Scrum Master
  • at Scrum Aalliance
  • June 2024

Scrum Master Certificate by Scrum Alliance, USA

Diploma, CSM,
  • at Scrum Alliance
  • June 2023
High school or equivalent, CERTIFICATION,
  • at University of San Diego
  • June 2021
Bachelor's degree, BACHELOR OF SCIENCE,
  • at National American University
  • June 2004

Specialties & Skills

Planning
Production
Media Planning
Programming
Production Planning
BUSINESS REQUIREMENTS
PLANNING
BILLING
BUDGETING
OPERATIONS
SOCIAL MEDIA
VISUALIZATION
ENTERPRISE REPORT MANAGEMENT (ERM)
CAMPAIGN MANAGEMENT
SOFTWARE DEVELOPMENT
MS Office
Tableau
UML Diagram
MS Visio
Media & Broadcast Operations
Media Coordination
Editorial Judgment
Communication
Interpersonal

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Business Intelligence (Training)
Training Institute:
University of San Diego
Date Attended:
June 2021
Duration:
140 hours
Scrum Master (Training)
Training Institute:
Scrum Alliance
Date Attended:
June 2023
Duration:
70 hours

Hobbies

  • Fantasy Sports
    Rugby world cup broadcasting award