Sofia Rachidi

Liaise with the distributed brand team: monthly reporting, sales analysis and stock inventory
• Prepare annual marketing plan and budget setting (200K€), promotion schedule and product launches
• Manage local sales team: set up sales targets and incentives programs for field staff and medical visitors
• Handle all aspects of the buying and order process
• Set up and monitor demand planning and forecasts
• Organize promotional operation and events (beauty advisors formation, International congress of pharmacy…)
• Develop POS materials adapted to local market needs: samples, sales books, displays, leaflets…

L'OREAL Marketing and commercial projects Coordinator - MENA - (2014, 6 months) Clichy, FRANCE
Support of the Commercial Director in coordinating the day-to-day marketing and business
activities
• Panels: provided monthly analysis and business reviews
• Creation and production of various marketing tools (Sales pitch, Books, POS )
• Product launch (ex: Men Expert)
• Definition of assortment and promotion plan and management tools update
• Countries sell-in / sell-out analysis
• Management and monitoring of sales forecasts
• Coordination with advertising agencies / territories: media & management of spokes model rights
• Management of marketing budget and trade marketing operations

L'OREAL Product manager assistant - (2013, 6 months)
Casablanca, MOROCCO
Garnier-Lascad: •Management and follow-up of Ambre Solaire launch
- Benchmark & definition of the assortment (sizing etc.)
- Creation of marketing tools: sales pitches, creation POS, press releases, promotional operations
- Training beauty consultants
• Trade Marketing
- Consumer studies: competitive intelligence and analysis
- Coordination with creative agencies & suppliers
- Preparation of marketing meetings (meetings cycle, Market Co)
• Media Relations: - Organization of events (meeting press, bloggers )
Makeup L'Oreal Paris: -Product Launches: assortment, promotional operation, creation of POS (displays )

AD-Vantage Consulting Junior WEB project manager - (2013, 4 months)
Sanur, INDONESIA
•Content Creation, management and monitoring of websites
•Creation of editorial Bali.fr portal

ECBS Agencies Junior Recruiter- (2010, 3 months) London, UK
•Staff placement and hotel customer prospecting