Sofia Sayah, Events Senior Executive

Sofia Sayah

Events Senior Executive

The Qode

Location
United Arab Emirates - Dubai
Education
Master's degree, Global Hospitality Business
Experience
10 years, 1 Months

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Work Experience

Total years of experience :10 years, 1 Months

Events Senior Executive at The Qode
  • United Arab Emirates - Dubai
  • My current job since March 2019

- Conceptualizing pitching, budgeting, planning and executing luxury events & creating exceptional experiences - all contributing to the brand’s DNA.

- Unique events ranging from intimate dinners to extravagant productions.

- To ensure A-Z customer service, work closely with the PR and Social Media teams.

- Organized and managed events for clients such as Van Cleef, Givenchy Beauty, Bottega Veneta, Gucci, Cartier, Pitti Uomo and many more, for influencers, media, press, & VIP clients.

Student Consultant at Six Senses Resorts & Spas
  • Thailand
  • August 2017 to December 2018

- Consulted the executive team on urbanizing Six Senses with a focus on the NewYork property opening in 2020 by addressing aspects such as high labor costs, optimizing space and best HR practices.

- Rotated across departments in their flagship property to better understand operations.

- Part of Masters Program - Thailand portion was for 5 months.

Sales And Marketing Manager at Debs Latin America
  • Mexico
  • January 2016 to June 2017

• Promoted new collections during textile trade shows worldwide and presented them to current designers and potential buyers
• Developed new customers in Latin America such as in Argentina, Peru and Colombia; visited suppliers in China, Japan, France, Italy, Germany and Turkey in order to increase product knowledge as part of my market research
• Maintained long-lasting relationships with our most prominent clients around the world, and guaranteed their business needs are met in a timely manner
• Managed sales portfolio, segmented them by region and size of client account; presented data analysis to Chief Operations Coordinator in order to help in decision making and revenue forecasting
• Supervised and trained employees to provide superior customer service and gain impeccable knowledge of our textile collections, target market and sales tactics

Sales & Marketing Representative at Calvin Rucker
  • United States - California - Los Angeles
  • August 2014 to December 2015

• Worked on a 6-month sales acceleration scheme that entails capturing clients from each U.S. state. Met with the biggest luxury retail players in 30 of 50 states both in the East and West coast to create new client relationships
• Presented product line and placed orders accordingly; followed up with production, shipment and delivery while also handling any complaints or concerns from clients
• Built strong relationships with buyers with a focus in driving repeat business; succeeded in retaining clients specifically in the East coast region and consequently increased sales by 47% compared to 2014

Marketing Assistant at Home N' More
  • Mexico
  • June 2013 to August 2013

• Developed pricing strategies, balancing firm objectives and customer satisfaction
• Participated in the training of ten promoters in customer attraction and product presentation
• Oversaw most of the marketing, advertising and promotional activities in Mexico City
• Supervised and coordinated promoters’ activities in Mexico City and ensured milestones, and objectives were met
• Conducted economic and commercial surveys to identify potential markets for products and services.

Internship at Debs Corporation
  • Japan
  • January 2013 to June 2013

Japan
• Gained knowledge in the development of textiles by visiting factories, which included processes such as weaving, dying, printing and new technology developments
• Took part in the logistics of purchases/sales together with import/export in order to master merchandising in the textile world
• Assisted the follow up of all orders, and mediated between Debs Corp and their customers

Mexico City
• Further promoted Debs’ products while having direct contact with customers
• Conducted the market studies of other Latin American markets such as Colombia and Peru for future expansions

International
• Participated in the Debs Corp sales team at Premiere Vision in New York, Paris and Sao Paulo, where I was exposed to existing and new customers to whom our goal was to extensively promote our fabrics and understand customer needs
• Was responsible for all Spanish and Portuguese speaking customers

Education

Master's degree, Global Hospitality Business
  • at Ecole Hôtelière De Lausanne
  • December 2018

Three world-leading hospitality management schools have joined forces to offer this global degree that spans three continents: Ecole hôtelière de Lausanne (EHL), Conrad N. Hilton College, University of Houston andThe Hong Kong Polytechnic University.

Bachelor's degree, Business Administration Focus on International Marketing
  • at American University
  • May 2014

BSBA in International Marketing

Diploma, International Baccalaureate Diploma
  • at St Francis College
  • June 2011

Specialties & Skills

Event Planning
B2B Sales
B2B Marketing
Language Skills
Project Management

Languages

English
Native Speaker
Spanish
Native Speaker
Portuguese
Native Speaker
Arabic
Intermediate

Hobbies

  • Event Planning
    Have plan or taken part in planning in various events in a range of fields.
  • Travel
    Have extensive international travel experience
  • Hospitality Industry
    Highly interested and have proven skills that would be fit for the hospitality industry.
  • Photography
    Completed photography classes