sohail Ashraf Khan

KEY ROLE: Maintaining number of blue chip accounts, daily coordination, formulating advertising strategies, brain storming sessions with creative people, coordination with outdoor suppliers, printers, conducting surveys to dig out primary data, coordination with research companies, electronic and press media, traffic and inter office coordination with 8 different departments to eventually give the final shape, keeping in view their marketing needs, end users, competitors, media management etc. thus all aspect related to product and company’s image.

- Daily Check report, on all clients with the concern account executive.
- Reporting to Chief Executive Officer.
- Close monitoring on recoveries and payments, invoicing and all media coordination.
- Maintain strong and effective team to get better results.
- Provide direction and guidance to the team for the effective implementation of proposed strategies.
- Lead the development and implementation of strategies and plans.
- Actively participate in the overall advertising strategies.
- Efficient and effective utilization and control of client’s budget.
- Coordination with countrywide offices

- Wide variety of account handling in diverse sectors such as, i.e. tobacco, finance, confectionery, automobiles, agricultural products, cooking oils, cellular phones, cosmetics, corporate, biscuits etc. etc.
- Coordinating / conducting in house surveys and researches on limited scale.