Manager Marketing & Client Services for Enterprise Softwares & Strategy
Generix Solutions & Consultancy Services
Total years of experience :9 years, 4 Months
Please look at my LinkedIn profile via
about.me/sohailsarwar
Analyzed the industry practices and device a turnaround strategy with roadmap from re-branding strategy for whole marketing collaterals and digital assets. Assignment included, website redesign (graphics, navigation, UX/UI, Content) establishment of email and digital media (social media, radio, classifieds) channels.
Formulated and executed strategy for major partnerships & Alliances, negotiated benefit packages in deals for our company.
Implemented project management soft wares for workspace productivity and CRM for effective sale cycle management.
Business development and sales process establishment. Sales pitches, cold calling scripts, company profiles, email templates.
Trained sales force for prospecting, lead generation, pitching, managing all at CRM software to track performance and converting potentials into closed business plus payment terms and polices.
Vendor evaluation criterion, vendor scoring cards, KPI setting and risk management while executing the event strategy.
Acted as deputy to general manager for external stakeholders for negotiating deals and formulating contracts.
Become liaison with high end profiles of clients and partners from Pakistan ministries, consulates, business councils & apex Mgt. of local corporations, diplomats and high net worth individuals.
Partnered with The CXO Alliance, MECA CFO Alliance, CEO Club Network, Pakistan Business Council Dubai and delivered their events by providing necessary support in conceptualizing, planning and executing. Run digital marketing campaign and remained liaise with project sponsors, team, vendors and other stakeholders.
Co-supported KP investment roadshow - (an event sponsored by world bank by KP govt. of Pakistan) with PBC Dubai. Invited top investors from region to meet economic & industrial experts spotlighting investment opportunities in KPK Pakistan.
Responsible for Business/system requirement analysis, Project scoping, proposal making, product/service demos, key account management, supporting sales and service delivery process optimization.
Track, report and analyze the performance of sales and solution delivery team against business goals, objectives and key performance indicators through KPIs reported at CRM dashboard and oversea project delivery via activity feed of cloud based Project Management and analytics reporting solutions. Also contributed to develop domain knowledge and acumen of business Process plus Market insight amalgamated with soft skills to enable effective delivery of solution to our clients and winning deals from new potentials in MENA region.
Developed SOP manuals and marketing collaterals for Service Portfolio includes, Digital marketing services, Web Dev/design, CRM implementation, Productivity & collaboration Software, E-commerce portals, Optimizing social media, SEO audits.
Analyzed client’s system architecture, helped project sponsor team to define business rules & functional processes. Improved their BRS document for implementation of payment authentication and authorization application integrated with ERP. Submitted proposals and tenders for ERP implementation, AMC and SLA agreements in response to RFPs from retail & F&B.
Deployed and trained staff for project management cloud based software for effective project delivery, team collaboration to meet timelines for deliverables and project milestones within financial budgets.
Analyze revenue projections of the project to determine suitable resource utilization strategy and measure the impact of various business functions through post project delivery analysis. Monitor vendor performance, evaluate their plans and reported variances to design reward system for building strong relationships with potential vendors/sub-contractors.
Executed the company’s branding strategy by organizing 16 events, workshops; seminars and a social event of freelancer & virtual entrepreneurs. Delivered presentations, keynotes as Trainer/speaker/panelist on strategy, marketing, financial planning, team building, project management, business development, technology tools for business process support and related subject matters to enable them for harvesting the lucrative opportunities available in ‘human cloud.
Managed team of business consultants, accomplished to work in different roles from one end to another.
Build and maintained brand reputation through professional profiles on global virtual marketplaces and on social media and web. Contributed to strengthen reputation on each portal by having great customer feedback.
Won 150+ projects of five digit dollar ($) value, through writing proposals and managed the projects till delivery to meet deadlines and scope of projects and through effective Key account management, managed to get good customer reviews at social and marketplace profiles resulting in healthy customer relationship & retention through best service quality.
Recruited, built, trained and managed virtual teams through cloud based collaboration and project management tools. Managed training and reward system practices for talented team building and managing workspace through collaboration and productivity tools (Software and SaaS based solutions in cloud as web/mobile apps)
Responsible for Identify, recommend, execute improvements for optimizing social strategies and platforms management, planning and monitoring of social media including Facebook, Twitter, blogs, and websites content etc. Creating and implementing all social media strategies and tactics in the business process.
Managed finances, payroll, online Payment gateways (escrow, wire transfers, credit cards & bank accounts)
Writing business plans, marketing plans, research, digital marketing strategy, financial analysis reports.
Role: Advisory (business, financial, risk), Marketing, Strategy & operations, Planning &management.
Industries: Financial/professional services, Banking, Engineering, Manufacturing, Non-profit orgs, real estate, Trading, Laundry.
Transition from manual set-up to IT based working model for enhancement of productivity with competitive strategy were requisites for client named Shaheen to grow their business beyond existing boundaries. Assisted senior business analyst in requirement/system analysis, designed operating model backed by sophisticated IT enablers to empower whole value chain. Roadmap of contemporary business development strategies, fund management, accounting, inventory, CRM were provided. Also acted as bridge between IT team and business executives to translate all strategic components into operating model.
Hi-tek engineering firm was considering diversification into edible oil industry. Assisted the senior business consultant to complete the assignment of business plan. Collected data and compiled market competitiveness analysis, financial forecasting, pricing over business life-cycle, asset acquisition arrangements, marketing plan including, Product development, distribution channel establishment and other supply chain aspects.
Performance audit of U-Track, I was team leader and project scope was evaluation of business plan implementation, standard operating procedures, document trail, sales & customer services audit & advisory. Company was provider of security & tracking solutions to home/offices and vehicles in Pakistan. Trained sales force to accomplish sales targets plus contributed in core business development activities like promotional campaigns, consumer complaints, data collection for decision support.
Worked as group leader in an Internal audit of consumer risk and compliance section of Price solution Ltd. (A subsidiary of Standard chartered bank) handling many consumer financial products including running finances and fixed loans to SME’s and individuals. Project scope was to insure the compliance of adequate documentation procedures and other internal controls as per monitoring prudential regulation of state bank and consumer risk mitigation and management practices. Checked for compliance of SOPs for processing the applications. This included, credit assessment, aging analysis, debt burden assessment and audit trail management.
Assisted management consultant of Madadgar Pakistan (NGO) six month assignment. I was responsible for designing pattern of activities to Convert Ideas into actions. Handled all activities, from registration of firm, financial system built-up, membership databases establishment, marketing plan development, recruitment of full time employees & contractors, procurements, public relations and media presence, strategic alliances strategy and communication, orientations to executive board with existing and prospective performance to meet strategic objectives.
Financial/business analyst to firm ‘The Laundry’ implemented ‘ABC costing’ helped in proposal for project acquisition and pricing & other decision making, supply chain betterment, customer services, new retail outlet establishment and BPR.
Performed Book keeping by using accounting software, (QuickBooks, Peachtree) spreadsheet and manual tools of documentation for several clients in FMCG, Construction, energy and engineering industry clients.
Worked as Junior auditor at external audit assignments for textile and chemical industry clients where I was use to collect source documents and evidence for accounting treatments provided in clients accounting system and assertions claimed in financials.
Semi senior Auditor, responsible for collecting the work of group into audit file, preparing observation summaries, discussing discrepancies of transactions and assertions with client’s accountants, finance controllers and managers. Implementation of audit plan and compiling analytical data and notes on spreadsheet and reporting to senior auditor.
Worked in capacity to assistant office admin for compiling worksheets of trainees, recurring petty cash office expenses, distribution of stipends, evaluating performance, allocating tasks, filing client data, communication with regulatory bodies (SECP, tax & revenue etc).
Online Course from Wharton Business School
• Association of certified chattered accountants (ACCA-UK) Fundamental level (F1-F9) Qualified 2010 • Qualified ACCA Professional level exam P3 ‘Business Analysis’ 2010 • Currently ACCA Finalist (Professional level Papers)
Certified Accounting 2007 Technician (U.K.) Major subjects: Recording financial transaction and records maintenance. Cost , management control and planning Managing people, systems and finance. Drafting financial statements, audit and Taxation.
