SONIA DAGHER

o o planning and launching the Business model of ZoodPay/ and or any other new project, and developing the procedures to follow.
o Identifying potential partnership opportunities by researching market/industry and keeping a close eye on key developments in the region.
o Establishing high-level relationships with key decision-makers at top sellers and leveraging from professional networks.
o Using knowledge of the market and competitors in identifying and mapping business strengths and customer needs.
o Conducting regular business review meetings, including forecast calls with global teams.
o Working towards achieving daily KPIs and monthly sales targets.
o Compiling and analyzing the BD team performance metrics to assess the efficiency of their involvements and ability to close deals.
o Liaising with other departments to ensure the effectiveness of the business model flow.
o Ensuring strategies and business plans are developed, documented, communicated, and implemented.

o o Attending the trade fairs related to each brand to select and assemble the new collection.
o Analyzing consumer buying patterns and participating in competitors’ analysis and market research to determine market requirements for existing shops and predicting future trends.
o Evaluating the sales analyses namely KPIs, Sell Out, Margin, Mark up and Mark down.
o Reviewing products performance such as slow- and fast-moving items, beside the stock coverage of continuatives, planning seasonal sale and promotions, as well as the yearly and monthly buying budget.
o Preparing the yearly forecast and monthly target, and maintaining a positive P&L.
o Managing the Supply chain flow: shipments and logistics, stock activities focusing on rotation and consolidation, replenishments, transfers, purchase returns, credit notes and damages.
o Monitoring the monthly inventories and analyzing all discrepancies to take the needed action.
o Liaising with other departments within the organization as well as all different suppliers and franchisors to ensure that projects are completed.
o Evaluating the employees’ performance; Coaching and motivating junior staffs.
o Planning the shop merchandising, layout, customer traffic flow, and developing action plans to maximize sales, and enhance the brand image.
o Applying policies, duty of care and corporate responsibilities and controlling the store’s daily operations.
o Reviewing all communications and media actions on all channels, offline and online, and managing the advertising and marketing budget
o Identifying ideal pricing structure to gain market share and achieve revenue goals

o Managing and leading the team members and ensuring a great cooperation between each other’s.
o Coaching and motivating the sales team and developing training plans for new joiners.
o Assisting clients with accurate information about products.
o Monitoring inventories, stock activities and the transfers between warehouses.
o Preparing the display of new products as well as the sale period VM.


o Customer Service.
o Sales period preparation.
o Visual merchandising