Director of Creative Services
STAYTUS
Total years of experience :13 years, 11 Months
www.soniadridi.com
Staytus is the leading marketing firm specialized in boosting in-house capture rates and increasing outlet revenue & profits.
As the Nº 1 leader in Individualized Marketing for luxury hotels and resorts worldwide, we increase in-house guest revenue (capture and average check) on F&B, spa, leisure activities, boutiques, and other on-property outlets and services. Clients include some of the world's most prestigious hotels and international hospitality management companies such as:
* Four Seasons Hotels
* Hyatt Hotels
* IHG - InterContinental Hotels Group
* Jumeirah Group
* Marriott Hotels & Resorts
* The Luxury Collection
* Monte-Carlo SBM Group
* Starwood Hotels & Resorts
* The Dorchester Collection
KEY RESPONSIBILITIES:
// Brainstorming, designing & working on company's Mobile Staytus App
// Brainstorming, designing & working on an extensive creative + visual round the clock program - Shown on displays inside in-house guest rooms - that fully represents each hotel and all its various outlets, services, offers & promotions while adhering to its international Brand Guidelines and preserving its unique identity
// Full circle responsibility for tailored & targeted micro campaigns for hotel guests based on their profile and demographic information
// Working closely with Client Services to create collateral, promotional & advertising pieces that meet our client’s requests
// Copywriting in English, Arabic & French
// Handling of company's Social Media Accounts (Conceptualization + Execution)
Was the lead designer while working for this company.
Coexisted with several other part-timers & freelancers.
Researched, brainstormed and designed various projects for national and international clients ranging from book covers, packaging, branding & identity to web design, posters, brochures & magazines ...
SOME OF OUR CLIENTS:
// UNFPA (United Nations Population Fund)
// IWSAW (Institute for Women's Studies in the Arab World)
// GIZ (German International Cooperation)
// LAU (Lebanese American University)
KEY RESPONSIBILITIES:
// Responsible for conceptualization and design of new and creative solutions from concept to completion/production based on client’s brand image, specifications and given brief
// Asked to meet and follow-up with clients in order to fully explain the step by step progression of design process, get them enthusiastically involved in the decision-making exercise while making sure we adhere to the overall message the project must convey
// Making sure that job deadlines are met in due time
// Ensuring that job quality is nothing short of the best
// Liaising with other members of the graphic design team to maximize creativity and excellence in performance & delivery
// In charge of the weekly update of the company’s website & Social Media for the sake of maintaining a healthy and up-to-the-minute relationship with our existing clients and garnering the attention of prospective new ones
// Creatively seeking and maintaining cutting edge industry knowledge
PROFICIENT IN:
// Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Office
// Illustration, sketching, painting & photography
Internship (4 Months)
Completed my internship in this firm before graduating from the Lebanese American University (LAU) with a B.S in Graphic Design.
Worked with a wonderful team of designers and creatives on various projects falling under both the 'Print' & 'Digital' criteria.
2004 - 2009 LEBANESE AMERICAN UNIVERSITY - LAU (LEBANON) Program: B.S in Graphic Design College: Arts & Sciences Department: Graphic Design
1989 - 2004 JESUS AND MARY SCHOOL (LEBANON) Lebanese Baccalaureate - Sociology & Economics