Creative Director
Forbes International Tower
Total years of experience :15 years, 4 Months
Lead a 15-member team overseeing all creative output, strategic planning, marketing initiatives, and event management.
Drive the creative vision across digital and traditional platforms, ensuring cohesive brand messaging and innovative strategies.
Orchestrate the development and execution of comprehensive marketing campaigns, elevating the company's market presence.
Provide leadership in digital marketing innovations and event execution, enhancing brand engagement and audience reach.
Direct project workflows, team coordination, and resource allocation, maintaining high standards and meeting organizational goals.
Cultivate a dynamic and collaborative work environment, mentoring team members to excel in their creative and strategic roles.
Plan and execute a marketing strategy for the organisation and for new and existing products/services
Create and utilise data for marketing campaigns
Oversee the implementation of the marketing strategy
Developing a brand strategy
Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
Guide the day-to-day activities of the whole team
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Manage and refine the organisation’s social media presence
Provide tools and materials to enable the sales team to function effectively
Continuous monitoring of the annual budget and ensure that revenue/sales targets are met.
Responsible for the corporate marketing, internal and external communications, media plans, PR, social media and CSR activities of Societe Generale Macedonia in coordination with Societe Generale France.
- Developing the marketing strategy for the company in line with company objectives, responsible for brand management and corporate identity
- Successfully create and execute marketing campaigns targeted to institutional, business and consumer clients
- Coordinating marketing campaigns with sales activities
- Creation and publication of all marketing material in line with marketing plan
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Analyzing potential strategic partner relationships for company marketing
- Overseeing the company’s marketing budget
Selected accomplishments:
- Award for best corporate project for promotional campaign of Societe Generale in Macedonia for 2017
- Creating and executing best sale campaign and CSR activity for Mastercard
- Developing and managing for the first time full social media presence of the bank
- Implementing and creating the bank's first content marketing campaign for 10 years Societe Generale in Macedonia
Successfully managing multiple projects and teams at the same time for group of companies and projects under the headquarter company Beverly Hills Developments in Cairo, Egypt.
Managing whole corporate marketing and communications functions with a starting budget overseeing a $1.M and 10-member team.
Managing whole re-branding of the mall in terms of marketing, communication and sales strategy, creating and developing.
Responsible for the direct brand management, PR, media relations, corporate positioning, events, advertising, sales collateral and trade show marketing and selling.
Selected accomplishments:
- Developed and launched re-branding marketing and communication strategy, web and direct marketing campaigns that put the mall on the map, which resulted in 70% increase of the traffic in the mall.
- Developing Web site to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
- Content creation for print materials and training's that enhanced the sales reps' understanding the leasing and helped them sell more effectively.
- Expanded client base by 60% after the trade shows by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
- Leading the company on the biggest trade shows in Dubai, Cairo, Doha and Bahrain with estimated budgets of $220K per each.
As Account Manager in this advertising and PR agency my responsibility was dealing, creating and managing clients and campaigns.
My major clients were Ford, BMW, MINI Cooper, Volvo, Macedonian Post.
Selected accomplishments:
- Creating and developing all launching events for promoting the new BMW - Series 3, the new Ford Focus & MINI Clubman, with excellent execution and reviews.
- Creating 3th place winning guerrilla activity on international level - MINI Disco Fever for MINI Cooper.
- Responsible for creating and re-branding the Macedonian Post with the successful campaign "Било што, било каде".
As Croatian BTL agency I was working on regional level in Skopje, Belgrade, Zagreb and Ljubljana responsible for all activities connected with promotions, events and guerrilla for my main clients: Tikves, Heineken International, Skopje Brewery, Burn Energy Drink, Fructal, Amstel.
Selected accomplishments:
- Increasing the market share and sales for 35% with the BTL campaing for TIKVES "Day and Night" for Special Selection line on regional level.
- Developing BTL activities for Skopsko Brewery and Burn resulting in increasing sales of 30% and creating awareness.
I finished my studies on special department developed and supported in coordination with Fontys University of Applied Sciences in Eindhoven, Netherlands. The studies and the learning process were held in English by professors from Belgium, Netherlands and Macedonia. The exams were also in English consisting of two parts: 40% theoretical and 60% practical work, mostly helped with projects. The program was designed to prepare the students for the now days trends of digital era in the fields of Marketing, Management and Business.
