Sonnet Joy

• Conducted B2B lead research and market intelligence by identifying
and profiling C-level executives using targeted job titles and
geographic segmentation.
• Performed firmographic segmentation and revenue-based company
classification to prioritize high-value prospects and support strategic
sales targeting.
• Executed lead generation and analytics by sourcing, filtering, and
qualifying prospects aligned with ideal customer profiles (ICP).
• Analyzed job titles, industry, and regional data to segment leads and
improve targeting accuracy for business development initiatives.
• Managed and optimized Salesforce CRM by assigning qualified leads to
appropriate Business Development Representatives (BDRs), ensuring
efficient pipeline distribution.
• Conducted primary research through email outreach and survey
based questionnaires to gather customer insights and validate lead
data.
• Improved CRM data quality by performing data cleansing,
deduplication, and database validation to maintain accurate and
reliable records.
• Implemented lead scoring methodologies to rank prospects based on
engagement, firmographic data, and potential conversion value.
• Supported sales pipeline development and conversion optimization
through accurate lead qualification and targeted outreach strategies.
• Developed and implemented firm-level segmentation models using
firmographic attributes such as industry, revenue, and geography to
optimize lead qualification and targeting.
• Conducted global retention policy research through secondary
research methodologies, analyzing regulatory frameworks and industry
practices across multiple regions.
• Performed secondary research on worldwide data breach notification
regulations, benchmarking international compliance standards and
reporting obligations.