Sooraj Anas Yunis

Responsible for enhancing the revenue of the company by adopting various sales strategies and to drive the entire sales/logistics and Project team in GCC and middle east countries. Design the annual budget of the company coping to the Market fluctuation and also the international Steel scenario. Identify high value projects and to work closely with the design consultants, project Managers and main contractors thereby bringing in economic benefit to the organization.

Valbruna Gulf is a wholly owned subsidiary of the Italian group- ACCIAIERIE VALBRUNA and is one of the world 's top producers for Stainless Steel, Nickel Alloy and Titanium long products having 44 subsidiaries around the globe.

Valbruna Qatar is a part of Valbruna Gulf FZE based in Jebel Ali Free Zone in Dubai - UAE which was established in the year
2004 and is fully owned subsidiary of the Italian manufacturer ACCIAIERIE VALBRUNA S.p.A .

Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and
tactical sales plans for promoting the sales of Stainless Steel in the territory of Qatar. Reporting to the Managing Director of
Valbruna Gulf FZE in UAE.
Key Strategic Accomplishments:

• Tasked with the sole running and development of the company’s interest in the Qatar market.
• Successfully achieved the budgeted Sales target in the first year. Continued the same result for the year 2011. Projected excellent figures so far in the year 2012 with an aim of achieving sales over the targeted figure.
• Achieved first ever deal with M/s. Archirodon Construction Overseas (Ras Laffan Port Expansion Project - 350 tons of
Stainless Steel Re bars) within 6 months from the time of taking charge of the Qatar Operations.

• Succeeded in overtaking the main competitor in RLPEP project and acquired business worth QR 5.6 Million with
Consolidated Contractors Group. (Period: August 2010 till date).
• Personally responsible for bringing in new leads to the organization.
• Built solid relationships with customers resulting in repeat business from them.
• Spending time in the field liaising with major customers on technical points of contact.
• Representing the company at the exhibitions, conferences and trade shows.
• A track record of selling high order value projects.
• Strong decision making skills.
• Excellent report writing skills.
• Constantly trying to outperform and lead by example.
• Having the ability to think creatively, strategically and analytically.
• Key Accounts Handled - Archirodon / CCC / QDVC / Galfar Al Misnad / Baytur /Six Construct / Coastal.

Playing a key role as a Senior Sales Engineer within the Industrial Steel Division in generating sales opportunities and responsible
for direct sales to end users - Steel Fabricators / Commercial Kitchen Manufacturers / Architects/ Contractors / Elevator
Assembling Companies. Directly supervised 3 sales staff. Reporting to the Divisional Manager.
Key Strategic Accomplishments:
• Spearheaded and grew Sales by strategizing business development efforts to outperform corporate targets every year of
tenure. Travel extensively in the territory to capture strategic business wins with major corporate clients.
• Direct responsibility for achieving Revenue Budget set and agreed with the Management including profitability forecast.
• Responsible for planning and forecasting the annual sales and business development budget, targets, generating periodic
reports.
• Skyrocketed new customer acquisition by adding new customer to the company’s list thereby accelerating the
revenue growth & improved market position of the company.
• Explore and seek opportunities in the B2B project business for the company. Identify and target corporate clients in the
assigned territory.
• Establish contacts and develop relationships with corporate clients in order to secure business
• Initiate and organize what is required to achieve the business objectives in the territory.
• Revitalized and strengthened relationships with top management of multinational/ international companies, which
accelerated revenue growth and improved, market position.
• Key Accounts Handled - Al-Jaber/Dry Docks/ Juma Al Majid / Arabian Aluminum.
ALNASEEB

Appointed as Marketing -cum-Technical Coordinator for Al-Naseeb Metal Contracting the leading Stainless Steel Industrial
Kitchen Fabrication Company in 2002. Reported to the Operations Manager. The total staff of the company was 25.
Directly supervised 18 skilled and unskilled workers.
• Provide technical guidance on various control system in Baine-Maries, Refrigerators.
• Exceeded Sales Quota consistently and developed existing customer by proactively anticipating and meeting their needs
with view of long-term business relationship.
• Identified new markets to penetrate and recommended strategic plans to increase business.
• Liaise with Project Management team / Contractors for on time completion of Projects.
• Realized 100% collection from clients due to proper monitoring and maintaining the records.
• Implemented and enforced work schedule, completing 100% of tasks on-time or earlier. Performed final quality checks to
ensure quality product reaches the customers
Major Clients - TSSC, AL-SHAYA, TOMACO, SEEKERS, AL JAZEERA, INTERCAT, SEIDCO

The leading hardware distributors in the Indian state of Kerala. Reported to the Operations Manager. Directly supervised a 7 staff.
The total staff strength of the company was above 50.
• Represented company interests by promoting all the product lines across the whole State of Kerala
• Achieved company’s goals and objectives in marketing its products.
• Developed and initiated innovative sales, marketing, and customer service strategies resulting in an increased profit
margin.
• Recruited, trained and motivated dynamic employees for optimum operations. Created sales contest/ Incentive
Schemes that compensated staff for up-selling.
• Continually scrutinizes short-term and long-term strategies, goals, and mission achievements, instituting new objectives to
maximize revenue generation and new business development through market trend analysis and effective forecasting.
• Conducted a lot of marketing campaigns and made considerable market penetration in different segments due to the
aggressive pricing policy of Compaq.
• Participated in Trade Shows and Exhibitions on behalf of the company.
• Coordinated with Media and Advertising Agencies