Area Sales & Marketing Manager
Herra Trading
Total years of experience :16 years, 5 Months
PR & MARKETING
Build key relationships with leading press contacts in the Middle East to promote brand and create media coverage.
Organise launch events to promote Herra Haircare launching at new retailers - tasks include event planning, management of event guest list, production of press materials, media follow-ups.
Build relationships with local and international bloggers for social events, meet up's and promotion across media platforms.
Prepare all marketing materials to promote brand including advertisements, social media posts, brand POS materials, POS merchandising guidelines etc.
Prepare and distribute press releases to relevant media, responding to media and public enquiries.
Develop brand identity by creating new brand images, logos and brand guidelines.
RETAIL & WHOLESALE
Brand manager for Qatar and the remainder of the GCC.
Gain new business leads across leading international retailers and pitch to gain new stockists.
Negotiate details of contracts & payments, and prepare sales contracts, order forms and stock control data reports accordingly.
Prepare consignment sales agreements outlining key performance indicators and manage targets.
Work with salons to achieve monthly orders providing immediate income.
Implement reports managing inventory levels, inventory value, cost of goods sold, and invoicing.
Manage stock levels within retailers and re-order merchandise as necessary.
Deliver staff training to sales teams at retail outlets to actively promote brands.
Study market research and trends to determine consumer demand, potential sales volumes and competitors operations.
Freelance PR For brands - ESSENTIALLE SKINCARE, EARTHWATER, KELSEY ROSE, ELLIS BRIDALS, H.AZEEM, FIERCE GRACE YOGA LONDON.
Created 12 month PR strategy creating hooks based on international holidays and events, as well as creating social media strategy to promote brands to bloggers/influencers.
Composed press releases and distributed mailers in-line with PR strategy calendar, responding to media and public enquiries.
Planned and organised PR events, designing invites, press releases, invitation mailers and schedule of events.
Created mailers and gifting where applicable to key UK press in-line with planned campaigns to provide features within monthly, weekly and online
publications.
Secured product placement opportunities shown nationally.
Successfully implemented company PR strategy for Nails & Brows, and new business venture into premium beauty line, Beauty Edit Mayfair.
Gained features within publications such as Vogue, Elle, Grazia, Refinery29 and Harpers Bazaar, as well as successfully collaborating with PR events at Amanda Wakeley, MADE.COM and Favotell.
Developed brand identity for Nails & Brows and Beauty Edit Mayfair, devising strategy to promote businesses & Founder.
Managed PR campaigns through various channels including profile building, collaborations and social media strategies.
Organised PR activities including in-house events, press one-to-ones and external collaborations; tasks
included accumulating guest list and co-ordination of invitations, event organisation, networking to identify
leads and PR opportunities, and effective management of team to ensure communication of brand identity.
Prepared and distributed press releases to relevant media, responding to media and public enquiries.
Created marketing content for social media in line with Nails & Brows/Beauty Edit Mayfair brand guidelines.
Built and managed relationships with key editors and PRs/brands to gain press features and collaborative
opportunities.
Arranged interviews & public speaking opportunities to raise Founders profile.
Composed PR materials for brands targeting press/influencers.
Composed weekly newsletters to increase engagement and encourage subscribers.
Lead social media marketing campaigns to reach press, influencers, PRs, brand directors & hospitality
industries, encouraging users to the site.
Actively persued new press contacts & editorial opportunities via social media channels.
Managed existing subscribers, identifying possible sales opportunities and tracking accounts for renewal.
Identified strategic & targeted marketing opportunities to reach new leads.
Identified new markets/sectors to be targeted.
Identified areas to increase brand awareness through use of newsletters, collaborations, social media campaigns & advertisements.
Completed company SWOT & competitor analysis to identify possible marketing opportunities.
Outbound Sales -
Researched new business leads.
Contacted cold leads via telephone, email & social media.
Generated new leads via social media campaigns.
Attended industry events for networking purposes.
Performed online demonstrations of platform to convert to sales.
Inbound Sales -
Managed incoming leads & converted to demonstration/sale.
Understood customer requirements & highlighted key service benefits.
Up-sold package options and other services were applicable.
Account Management-
Managed existing subscribers.
Composed invoices and billed to new and existing accounts.
Dealt with all incoming complaints ahead of Commercial Director.
Managed arrears for subscribers, developing spreadsheet to record outstanding debtors and collection of
remaining payments.
Sales -
Contacted cold/warm leads via various channels of communication.
Contacted over 200 new businesses per week.
Met weekly call volumes & achieved monthly call targets.
Managed all incoming leads and responded within a timely manner.
Used social media to connect with new brands and to respond to enquiries.
Understood customer requirements and highlighted key benefits to service via online demonstrations.
Attended industry events for networking purposes.
Used CRM to manage new and existing leads.
Ranked highest performing club in the country for last quarter in employment.
Ranked highest sales performance for quarter 4 and following quarter against target.
Marketing -
Organisation of monthly action plan, outlining marketing methods for the month to reach sales KPI's.
In-house promotion with referral initiatives in order to gain new leads.
Traditional methods of email, postal and telephone marketing to encourage customers to the club.
Design of email & SMS marketing campaigns in line with monthly action plan.
Maximise companies national promotions at club level in order to gain ROI.
Sales -
Lead team of advisers to maximise sales obtained via incoming enquiries.
Worked towards company KPI's to reach daily, weekly & monthly targets.
Worked to 25% increase to achieve company growth.
Performed tours, understanding customers requirements and highlighting club benefits.
Business Development -
Completed company SWOT & competitor analysis to identify new market potential & demise threat from local competition.
Completed monthly action plans to maximise productivity & generate leads.
Increased brand awareness hosting charity and fitness events in health club.
Maintained relationships with local businesses, media & professional sports clubs to collaborate and utilise for future lead generation activities.
To assist in all operational aspects of, and ensure the smooth running & exceptional customer service of, front
of house.
FOH-
Assist in the set up & maintenance of all front of house administration.
Ensured all enquiries made in person and telephone were logged and handled to the standards of the Sales
Mgr.
Assisted in the operation of an effective appointment booking system.
Adhered to company standards when interacting with members and guests, as well as any external suppliers.
Managed all payment transactions in accordance with the company financial policies procedure.
Participated in team reviews in order to maintain excellent level of service to members and improve smooth
running of front of house.
Admin-
Completed regular administration tasks such as filing, scanning, accepting post and delivering to correct
departments, taking incoming calls and dealing with enquiries/complaints on reception desk.
Foundation Degree with Merit in Fashion Photography
in Product Design, Fashion Textiles, Photography
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