Events Manager
Sky Betting and Gaming
Total years of experience :14 years, 0 Months
Employed by a Times top 100 Digital Business, currently responsible for event and operations for International & UK tribes, including a direct Executive report and 4 indirect house reports. Trailblazer for new territory communications, internal culture & external facing events in a agile and fast paced environment, where excellence is non-negotiable. Key Associate relationships include Managing Director, Head of International HR, CTO, Head of Corporate Communications and Head of Property
-Co directed the renovation of the primary Sky Bet Sheffield site, PM spend of £150k
-Developed in house event procedures: Employee Culture Schedule, International Event Quarterly time-line
-Initiated a cross-site communications strategy with specialist colleagues and delegate management
Events
Site manager of events, audience capacity of up to 200 with a £3000 single event budget. Responsible control of spend, budget submissions, storyboards, purchase orders and logistics. Manager of relationships with external vendors, including corporate hospitality, accommodation & entertainment.Manager of Co-ordinating press, statements at site business events.
Responsibilities
-Relationship Management: Internal & external stakeholders, assign and direct third party vendors
-Pre & Post event campaign duties, able to produce analytical post event reports (spend & spend catagorising,
attrition rate, data collation, social media reviews)
-Event Procurement, over see contract negotiation of conference venues, banqueting & auxiliaries.
-Researcher for innovation in culture & event planning
-On site event management with attention to QA
Campaigns
-Tech Talks: Bi-monthly external event showcasing industry leaders. Organisation of guest speakers, facilities (i.e. venue, catering, guest list), post-event acknowledgments
-Sky Bet Sheffield B2B PR launch: Co-ordinated with Comms Manager to deliver an event, venue, agenda, visitor/VIP management, technology elite round table & celebrations
-Sky Sports Jeff Stelling ‘Men United March’ campaign donation issue, press release co-editor, staff.
-Euros2016: A week delivery of employee engagement inc, charity tournament, big screen hires
Communications
Manager of Sheffield site and global communications, gatekeeper of SBG UK & International co-ordination across 3 sites (Rome, Sheffield and Leeds) to ensure employees are engaged and aligned. Primary point of support for International Rome office for communications and gross £100k monthly spend issue to program suppliers
Internal: Responsible for International business updates, site employee policy development, contributions to weekly business report. Chair of weekly cross-site planning.
External: Co-Editor and contributor to applicable press releases: Jeff Stelling Men United March, 100th Employee campaign PR launch to regional newspapers.
Community Stakeholders: Maintain relationships with directors of Sheffield Digital for collaboration projects
Social: Creator of SB Sheffield Twitter account, generated a following of 600 through organic networks in 4 months. Content author toSBG intranet for site contributions
*Redundancy due to store closure
Senior management of premium brand high area performing retail store. Manager of a retail team of 15 members all responsible for the promotion of sales, exceptional customer liaison and visual merchandising.
-Creatively responsible for store visual merchandising & communications
-Proven leadership and KPI success, improving monthly target by 117% whilst acting store manager
-Directed a commercial range launch, resulting in launch day sales of £2500
-Liaise with VIP product customers, understanding of premium client interaction & distinction, sales leader for VIP
-Team leader, responsible for staff engagement.
-Back office: Cash flow reports, HR interaction and schedules
-Communication of KPI numerical data including: store conversion, UPT, ATV levels and cash drivers
*Year in Business industry. Element to 4 year BA degree
-Designed a new internal order system, phase tested to ensure improved order efficiency
-Created a system for staff training dates and results, improving upon the existing procedure
-Management of admin procedures: on boarding compliance, maintaining records with confidentiality
-Employee Relations/Communications: Secondary for disciplinary and minutes, policy delivery
Representative of sponsorship companies and agency, specifically Kawasaki, Raceworld, Powerade, Silkolene Oil Company
in a B2C capacity as an integral member of a small event team.
Event Responsibilities
-Successfully traveled the UK, endorsing brand and product awareness through face to face relations.
-Data collection reporting and post event analysis for QA & opportunities for campaign and business feedback
-Target driven sales on event day including key KPI analysis and coherence of specific product knowledge
Design Responsibilities
-Developed brand campaigns and concepts for professional trial bike riders, contributed to brand and visual story boards
-CAD collateral: Branding, press release layout
-Able to confidently contribute to POC pitches to third party
-Use of Adobe Suite: Design brochure mock ups, advertising material, blog content and web images.
online Event Management certification
BA Design & Technology Management (with year in industry) Program Details -Digital Project Management -CAD & Abobe Digital Design -Production & Strategy Planning -Project Financials & Management -Product & Materials Selection -Promotional Literature/Scripts 2:1classification Awarded the University of Leeds Baker prize for best final showcase Final Year: VIP Consumer Analysis An understanding of the consumer journey, investigating the influences of merchandising for success, psychological decision theory, product literature and fabric testing to gain a further insight to buyer behaviour pattern. (1st Classification) Product & Commercial Creator of The Performance Club, a biometric concept brand, the integration of e-textile sensors and service platform to aid goal orientated training. CAD 8 piece apparel collection, product literature, Android/IOS digital and e-textile prototype. (1st Classification)
A Level GCE Art & Design: A Business Studies: B English Language: B General Studies: B
(GCSE) 3 xA* 2 xA 5 xB
