Product Marketing Manager
alfanar
Total years of experience :19 years, 8 Months
Responsibilities:
As Product Marketing Manager, reports to the General Manager & works closely with a sales team in an ERP system enabled environment to drive product development activities to achieve annual performance targets for the complete product range, including distribution panels, breakers, metal boxes, switches, & sockets as per the set key performance indicators.
• Build accurate forecast of market demand and design business plans based on marketing mix parameters- product, price, promotion, and place.
• Develop marketing strategy and launch campaigns for a variety of low voltage electrical construction products manufactured by the company.
• Manage the product life cycle, define product features and capabilities, and explore scope to develop new products and continuously enhance product attributes for current ones.
• Identify market opportunities, address customer problems, and analyze customer feedback to develop customer insights.
• Define product positioning and develop marketing communication for product branding and packaging.
• Analyse business potential to develop and execute marketing plans, using appropriate sales tools & marketing collaterals.
• Interface with Technical Department to ensure that newly developed products meet customer and industry specifications and cost requirements.
• Conduct marketing campaigns and make sales offers as well as organize seminars & exhibitions to create demand.
• Deliver technical & sales training as well as channel partner training and motivate teams in improve performance.
• Continuously work on sales plan, flow up on distribution planning with factory, & strive to achieve objectives.
Achievements:
• Successfully launched following new products with no adverse affect on existing sales and without any product returns from the market
Phase in of alf new wiring accessories and phase out of alf classic (SAR180 Million project)
Phase in of new Raysan Load center and phase out of old Raysan (SAR 600 Million project)
Phase in of switch box with cement guard and phase out of switch box without cement guard (SAR 50 Million project)
Made significant contribution to conduct over 100 seminars in GCC area to market and launch new products to target audience.
As Senior Engineer, Product Marketing, overseen market strategies to penetrate into new market segments & achieve product wise targets for entire product range including wires, cables, distribution panels, circuit breakers, metal enclosures and accessories as per the specified key performance matrices.
• Conceptualised & executed product strategy to drive sales, augment turnover, and achieve desired top line and bottom line targets
• Supervised product development process and developed marketing strategy to position new products and finalised packing design based on marketing mix elements - product, price, promotion, & place.
• Monitored competitor activities and conducted marketing activities as effective counter measures as per business plans.
• Conducted market surveys to gain customer insights, mapped customer needs after lead generation and followed up with prospects to close business deals in the target segments to evolve a profitable growth.
• Provided catalogs, leaflets, instruction manuals, and prequalification files for product promotion to meet company’s set objectives.
• Undertaken technical support for internal and external customers.
• Conducted quality control for imported items.
Achievements:
• Effectively devised plans to identify & qualify new market segments & aggressively pursued business opportunities to consistently meet performance targets and essay a high trajectory growth path.
• Played a critical role in classification of products on the SAP system
As Product Development Engineer, spearheaded efforts to add new products to the existing range according to the market needs as per the set key performance indices.
•Coordinated product design and developed new products as per customer insights.
•Tracked QC and collected market feedback.
•Offered technical support as required.
Achievements:
• Interface with Technical Department to ensure that newly developed products meet customer and industry specifications and cost requirements.
Lecturer- Engineering
Role: Engaged in classes on Electrical Engineering Principles; Network Analysis; Power Systems; Electrical Networks Economics; Protection of Power Systems and conducted electrical workshops;
Electrical engineering
Engineering
Engineering