Soumyadeep Kanjilal

Enterprise AI-powered marketing SaaS platform — global customer base across
LATAM, EMEA, APAC, and North America
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Scaled platform adoption from under 5% to 100% across the global client base
in under 12 months, by diagnosing CSM resistance, mapping workflow pain
points, and building a structured confidence programme that converted
manual campaign managers into full platform advocates.
Designed structured enablement programmes for every major feature launch;
built live training workshops, video walkthroughs, usage documentation, and
escalation frameworks adopted across global CS and sales teams, reducing
platform usage errors and cutting new joiner onboarding time.
Shaped product strategy for Pixis AdVance, by contributing real-world usage
scenarios from the field, informing feature logic and naming, and bridging the
gap between marketer workflows and engineering execution.
Strategised and executed pre-launch teaser campaigns for Pixis AdVance
across social channels, generating early buzz among the existing customer
base as well other identified ICPs before the product went live.
Drove cross-functional alignment across Product, Engineering, Data Science,
and CS teams on positioning, account migration planning, and internal launch
communication for Pixis AdVance & Pixis AdRooms (reporting & analytics suite)
Built audience segmentation frameworks and platform-specific campaign
documentation adopted by the Growth and Performance Marketing teams for
enterprise account activation across LATAM, EMEA, APAC, and North America.

Healthandwellness technology company, B2B SaaS gym & clinic management
platforms (Traqade & RoundGlass Cure)
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Boosted conversion rate by 20% by redefining ICP targeting and buyer
personas for Traqades B2B SaaS. Shifted from high-volume, low-quality leads
to precision-targeted campaigns for sales-ready prospects.
Generated higher-quality inbound pipeline (sales-qualified lead volume), by
synthesising recurring buyer pain points from sales team debriefs and
recorded discovery calls into VOC-grounded whitepapers and value-led
content assets used as demand generation hooks across paid channels.
Drove 25% increase in user acquisition and 30% improvement in campaign ROI
across Google, Facebook, and LinkedIn through audience segmentation,
structured A/B testing, and continuous optimisation of channel mix and
creative across omni-channel demand generation programmes.
Developed market-specific positioning, segment messaging, and a full sales
enablement toolkit including pitch decks, battlecards, and product one-pagers,
enabling field sales teams to be ready for new international markets (APAC).
Designed multi-stage drip and nurture sequences in HubSpot Marketing Cloud,
optimising onboarding, engagement, and re-engagement flows for B2B
enterprise buyers to accelerate lead-to-pipeline conversion by 10%.

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workshop that reached full capacity within the first few editions through
targeted positioning and channel strategy.
Established the organisations first analytics infrastructure — defined KPIs,
built dashboards, and introduced ROI measurement frameworks, shifting
leadership to data-driven decision-making.
Held full P&L- adjacent accountability as a one-person marketing function —
presented monthly performance reviews to the CEO and Directors, owning
both outcomes and course corrections across all three verticals.

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Translated client business objectives into structured GTM briefs and execution
plans across creative, media, and analytics teams.

Anappfocusedoncontent sharingand user engagement
Early career role providing exposure to startup environments, business
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• operations, and cross-functional collaboration and digital marketing execution.
Increased brand visibility by 20% by establishing alliances with various media
partners.