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Soumyadeep Kanjilal, Product Marketing & GTM Lead

Soumyadeep Kanjilal

Product Marketing & GTM Lead·Pixis

India

Master's degree, MBA

Work experience

Total years of experience: 12 years, 3 months

Product Marketing & GTM Lead

December 2021 - October 2025

Pixis

Bengaluru, India Hybrid

December 2021 - October 2025

Enterprise AI-powered marketing SaaS platform — global customer base across
LATAM, EMEA, APAC, and North America

Scaled platform adoption from under 5% to 100% across the global client base
in under 12 months, by diagnosing CSM resistance, mapping workflow pain
points, and building a structured confidence programme that converted
manual campaign managers into full platform advocates.
Designed structured enablement programmes for every major feature launch;
built live training workshops, video walkthroughs, usage documentation, and
escalation frameworks adopted across global CS and sales teams, reducing
platform usage errors and cutting new joiner onboarding time.
Shaped product strategy for Pixis AdVance, by contributing real-world usage
scenarios from the field, informing feature logic and naming, and bridging the
gap between marketer workflows and engineering execution.
Strategised and executed pre-launch teaser campaigns for Pixis AdVance
across social channels, generating early buzz among the existing customer
base as well other identified ICPs before the product went live.
Drove cross-functional alignment across Product, Engineering, Data Science,
and CS teams on positioning, account migration planning, and internal launch
communication for Pixis AdVance & Pixis AdRooms (reporting & analytics suite)
Built audience segmentation frameworks and platform-specific campaign
documentation adopted by the Growth and Performance Marketing teams for
enterprise account activation across LATAM, EMEA, APAC, and North America.

Company industry:
Retail & Wholesale

Product Marketing Manager

October 2019 - December 2021

Roundglass

Bengaluru, India

October 2019 - December 2021

Healthandwellness technology company, B2B SaaS gym & clinic management
platforms (Traqade & RoundGlass Cure)

Boosted conversion rate by 20% by redefining ICP targeting and buyer
personas for Traqades B2B SaaS. Shifted from high-volume, low-quality leads
to precision-targeted campaigns for sales-ready prospects.
Generated higher-quality inbound pipeline (sales-qualified lead volume), by
synthesising recurring buyer pain points from sales team debriefs and
recorded discovery calls into VOC-grounded whitepapers and value-led
content assets used as demand generation hooks across paid channels.
Drove 25% increase in user acquisition and 30% improvement in campaign ROI
across Google, Facebook, and LinkedIn through audience segmentation,
structured A/B testing, and continuous optimisation of channel mix and
creative across omni-channel demand generation programmes.
Developed market-specific positioning, segment messaging, and a full sales
enablement toolkit including pitch decks, battlecards, and product one-pagers,
enabling field sales teams to be ready for new international markets (APAC).
Designed multi-stage drip and nurture sequences in HubSpot Marketing Cloud,
optimising onboarding, engagement, and re-engagement flows for B2B
enterprise buyers to accelerate lead-to-pipeline conversion by 10%.

Company industry:
Other Healthcare Services

Digital & Brand Marketing Manager

February 2018 - October 2019

Classic Group

Bengaluru, India

February 2018 - October 2019



workshop that reached full capacity within the first few editions through
targeted positioning and channel strategy.
Established the organisations first analytics infrastructure — defined KPIs,
built dashboards, and introduced ROI measurement frameworks, shifting
leadership to data-driven decision-making.
Held full P&L- adjacent accountability as a one-person marketing function —
presented monthly performance reviews to the CEO and Directors, owning
both outcomes and course corrections across all three verticals.

Company industry:
Hospitality & Accomodation

Account Manager | Digital Strategy Specialist

March 2016 - February 2018

Social Panga

Bengaluru, India

March 2016 - February 2018


Translated client business objectives into structured GTM briefs and execution
plans across creative, media, and analytics teams.

Company industry:
Advertising

Content & Marketing

April 2014 - February 2016

WooMe App

Bengaluru, India

April 2014 - February 2016

Anappfocusedoncontent sharingand user engagement
Early career role providing exposure to startup environments, business

• operations, and cross-functional collaboration and digital marketing execution.
Increased brand visibility by 20% by establishing alliances with various media
partners.

Company industry:
Advertising

Customer Support Associate (Technical Support)

August 2013 - March 2014

Firstsource

Bengaluru, India

August 2013 - March 2014

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Education

SP Jain School of Global Management

November 2025

November 2025

Master's degree, MBA

India

Vellore Institute of Technology

July 2013

July 2013

Bachelor's degree, B.Tech

India

Delhi Public School, Kuwait

March 2007

March 2007

High school or equivalent, Higher Secondary

Kuwait

Skills

ANALYTICS
Expert
ANALYTICS
Expert
BING ADS
Expert
BING ADS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
HOSPITALITY
Expert
HOSPITALITY
Expert
SEARCH ENGINE MARKETING
Expert
SEARCH ENGINE MARKETING
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
DIGITAL SALES
Intermediate
DIGITAL SALES
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
IMAGE EDITING
Intermediate
IMAGE EDITING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MARKET INTELLIGENCE
Intermediate
MARKET INTELLIGENCE
Intermediate
PRODUCT LIFECYCLE MANAGEMENT
Intermediate
PRODUCT LIFECYCLE MANAGEMENT
Intermediate
AUTOMATION
Intermediate
AUTOMATION
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CONSTRUCTION COORDINATION
Intermediate
CONSTRUCTION COORDINATION
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate

Languages

Hindi

Expert

Bengali

Expert

English

Native Speaker

Arabic

Intermediate

Training and Certifications

Certifications
AI Accelerator
AI in Marketing
AI Masterclass by Outskill
AI in Marketing by ET