Sourav Gupta

• Led social media content ecosystem across Instagram, YouTube, LinkedIn and X, developing editorial calendars and
content formats that grew engagement by 30%
• Developed short form video content pipeline, including concept, script, shoot, and post production, delivering 15+
videos per month
• Directed end-to-end content development across the India and Dubai markets, leading strategy, ideation, storytelling,
copy writing, and final visual execution
• Created paid media strategy with new messaging, creatives, videos and copy, resulting in a 27% increase in annual
sales
• Supervised and coordinated with in-house creative teams and external media agencies to ensure timely delivery of
marketing campaigns and brand assets
• Implemented WhatsApp and Email marketing funnels supporting the lead-to-sales journey, directly contributing to
increased sales across key markets
• Designed and developed marketing and brand assets, including social media banners, brochures, flyers, outdoor
advertisements, newsletters, corporate presentations, and sales enablement materials, while maintaining 100% brand
guideline compliance across digital and offline channels
• Maintained brand consistency across all digital and offline channels by ensuring alignment with brand guidelines,
visual identity, brand positioning, and messaging
• Implemented tailored marketing plan for the Dubai market, adapting visual style and content strategy to fit local
audience preferences and cultural context

• Owned end to end social media and content strategy, leading ideation, storytelling, copywriting and final execution.
• Developed monthly content calendars and campaign roadmaps, streamlining planning and ensuring seamless publishing across
every platform.
• Built tailored content strategy for Instagram, YouTube, LinkedIn, X and Snapchat, aligning with audience behaviour and
each platforms algorithm, resulting in a 25% increase in engagement rate.
• Led audience research and social listening, growing followers by 30% while cutting follower drop off by 12%
• Led regular video and photo shoots, overseeing camera angles, lighting and technical execution.
• Prepared a short-form video content pipeline (concept to post production), delivering 15+ videos per month.
• Wrote SEO optimized blogs for the website, increasing website traffic by 20%
• Designed engaging social media posts, banners, stories and carousels with copy, delivering 30+ statics per month.
• Tracked social media performance using analytics tools, preparing regular reports with actionable insights and
recommendations.
• Owned community management end to end, turning everyday conversations into an active, loyal and highly engaged brand
community.
• Maintained brand consistency across digital and offline channels through strict alignment with guidelines, visual identity and
messaging.
• Designed paid media strategy, including new messaging, creatives, videos and copy, delivering a 27% increase in annual
sales.
• Coordinated with in house creative teams and external media agencies to ensure timely delivery of campaigns and brand assets.

• Led social media content ecosystem across Instagram, YouTube, LinkedIn and X, developing editorial calendars and
content formats that grew engagement by 30%
• Developed short form video content pipeline, including concept, script, shoot, and post production, delivering 15+
videos per month
• Directed end-to-end content development across the India and Dubai markets, leading strategy, ideation, storytelling,
copy writing, and final visual execution
• Created paid media strategy with new messaging, creatives, videos and copy, resulting in a 27% increase in annual
sales
• Supervised and coordinated with in-house creative teams and external media agencies to ensure timely delivery of
marketing campaigns and brand assets
• Implemented WhatsApp and Email marketing funnels supporting the lead-to-sales journey, directly contributing to
increased sales across key markets
• Designed and developed marketing and brand assets, including social media banners, brochures, flyers, outdoor
advertisements, newsletters, corporate presentations, and sales enablement materials, while maintaining 100% brand
guideline compliance across digital and offline channels
• Maintained brand consistency across all digital and offline channels by ensuring alignment with brand guidelines,
visual identity, brand positioning, and messaging
• Implemented tailored marketing plan for the Dubai market, adapting visual style and content strategy to fit local
audience preferences and cultural context

• Led social media content ecosystem across Instagram, YouTube, LinkedIn and X, developing editorial calendars and
content formats that grew engagement by 30%
• Developed short form video content pipeline, including concept, script, shoot, and post production, delivering 15+
videos per month
• Created tailored market strategies and customized sales pitches for diverse B2B franchise prospects, enabling
successful client acquisition and expansion into new business segments.
• Directed end-to-end content development across the India and Dubai markets, leading strategy, ideation, storytelling,
copy writing, and final visual execution
• Supervised integrated digital marketing campaigns across LinkedIn, Google, email marketing, and industry platforms to
generate qualified leads, enhance brand authority, and increase customer engagement.
• Managed relationships with PR and media agencies to deliver high-impact campaigns and maximize brand exposure.
• Introduced WhatsApp sales funnels, high-functional landing page, and interactive sales collateral, enhancing
customer acquisition and driving a 27% increase in sales.
• Created impactful sales enablement materials, including corporate presentations, business proposals, case studies,
capability profiles, brochures, and digital assets that strengthened client engagement and supported successful
business negotiations.
• Maintained brand consistency across all digital and offline channels by ensuring alignment with brand guidelines, visual
identity, brand positioning, and messaging

• Led design studio operations, managing in-house creative team across 6+ client accounts
• Managed client content profiles, created detailed project reports, and pitched high-impact creative concepts
• Showcased Optiemus Group across multiple expos and exhibitions, strengthening market presence and industry
visibility
• Designed and executed customer acquisition strategies that strengthened lead generation, optimized the marketing
funnel, improved conversion rates, and accelerated business growth.
• Redeveloped company website with new creative banners, revised website flow, and SEO implementation — enhanced
customer journey, reduced bounce rate by 40%, and increased potential leads by 35%
• Grew LinkedIn presence by 40% through structured content calendars and leadership storytelling
• Executed product launch communication & GTM Strategy for brands such as Nothing, OnePlus, Oppo, Vivo, and ASUS,
including campaign visuals, packaging and digital assets (20+ campaigns delivered annually)
• Implemented office branding initiatives and led internal communication such as newsleters and engagement content,
improving employee alignment and internal brand culture
• Led PR initiatives with external agencies, securing consistent media placements and press features across leading tech
publications
• Built thought leadership through content marketing, executive communications, industry publications, webinars, and
media engagement, positioning the organization as a preferred partner within the industry.

• Managed 8+ client profiles, owning social media strategy, monthly content calendars and account reports.
• Created and pitched strategy presentations to clients, translating business needs into ideation and concept plans.
• Leveraged trend and moment marketing, boosting real time engagement and expanding organic reach across platforms.
• Developed annual and quarterly social media roadmaps and digital communication strategies that strengthened brand
positioning, improved customer engagement and supported commercial growth objectives.
• Introduced AI powered content creation, workflow automation and campaign optimization tools to improve operational
efficiency, accelerate content production and enhance team productivity.
• Led influencer marketing end to end, covering onboarding, price negotiation, concept, storyboarding and rights acquisition for
organic and paid use.
• Grew LinkedIn followers by 20% month-on-month for the company and leadership through thought-leadership content and
consistent brand tone.
• Designed marketing and brand assets, including social banners, brochures, flyers, outdoor ads, newsletters and sales collateral,
maintaining 100% brand guideline compliance.
• Led PR initiatives, wrote blogs and partnered with external PR agencies, securing consistent placements across leading tech
publications.

• Directed complete brand rebranding, establishing new visual identity, brand guidelines, and brand assets that
repositioned Luminous with a refreshed, internationally aligned brand presence
• Developed and executed social media content strategies, managing content calendars and platform-specific campaigns
to increase organic reach, audience engagement, and follower growth
• Conceptualized and executed ATL & BTL campaigns including TVCs, newspaper print ads, and OOH — managing the full
creative lifecycle from ideation and scripting to production and launch
• Managed influencer marketing initiatives by identifying relevant creators, developing collaboration strategies, and
measuring campaign effectiveness to enhance brand advocacy and product visibility
• Led event branding initiatives by conceptualizing unique thematic experiences for exhibition booths and events
• Wrote scripts for TVCs, print ads, and social content, maintaining consistent brand voice across formats

• Developed and executed enterprise-level social media strategy aligned with business objectives.
• Strengthened brand positioning and market communications across global markets.
• Planned and executed ATL & BTL campaigns across TV, Outdoor, Print, Radio and on-ground activations with internal and
external stakeholders.
• Led influencer marketing and PR initiatives.
• Wrote scripts for TVCs, print ads and social content, maintaining a consistent brand voice across formats.
• Owned community management (ORM), monitoring and responding across all channels daily.
• Partnered with HR on employer branding, crafting messaging that built an emotional connection between company and
employees.

• Supervised in-house creative teams and external agencies, providing creative direction and ensuring timely delivery of
high-quality brand and campaign assets
• Led content production, including content calendar, concept building, scripting and visual designing
• Developed brand guidelines and marketing collateral to maintain consistent brand identity across all communication
channels

• Managed social media and content for 3 brands under the parent company.
• Led content production, including calendars, concept building, scripting and visual design.
• Oversaw social advertising campaigns across Meta and LinkedIn.
• Delivered weekly and monthly reports covering engagement, reach, audience growth, video retention and optimisation
recommendations.