Co-Founder
Linkart Ecommerce Pvt. Ltd
Total years of experience :12 years, 11 Months
• Bootstrapped a Salon Aggregator Startup. Onboarded 435 salons, and 200+ stylists in 8 cities. ₹ 1.12 Lakh active customers, and ₹ 10.50 Crores in Revenue. Executed a successful exit strategy with a prominent buyer.
• Conceptualized and first prototype of Cloud based PaaS (Platform as a Service) was created.
• Initial core team hiring (staf: 8), training on platform, and door to door product pitch, onboarding done
• Nurturing initial customers, business relations, financial management, budgeting, leading and scaling.
• Led Health Revolution for 250K Members, driving business transformation. Revised 90+ processes and entire operations, including online booking, UX/ UI for the website, mobile App and launched Chatbot 2.0,
• Monetized 20 Customer Touchpoints: Optimized each touchpoint for revenue generation opportunity.
• Built "PROGRESS" (Predictive Revenue Optimization, Grievance Redressal, and Effective Sales System.).
• Created segmentation, revised digital marketing strategy, drafted campaign calendar, boost SM followers.
• Fully owned the Resorts Room Inventory and Occupancy for 65 Domestic Resorts (Pan India) and 3 International Territories (Asia: 10, Europe: 15, Middle East: 2) a total of 4, 500 rooms or 1.64 million room nights, per year (domestic) and 2, 000 + rooms or 7.30 Lakh room nights per year (international).
• Revenue Management for room night sales on OTA channels (MakeMyTrip, Booking.com, Expedia, and Agoda). Attained Ever-highest revenue (46.8%) in FY18 with 86% occupancy (industry standard 77%).
• Demand generation for slow-moving resorts and during of-season by resort/season specific campaigns, promotions, events, and ofers. (Buy 3 get 1, Guest Free, Clubbed Holiday, 20% of, 15 days zero cancellation)
• Inventory Optimization (member/non-member segments) to reduce wastage, institutional sales, maximization of in-resort spending, forecast demand patterns, fostered overbooking and mitigated bounce-back risk.
• Implemented data driven marketing strategies for personalized product recommendations and targeted promotions, basis segmentation, unique customer profiling, needs, and purchasing power at state level (UP).
• Streamlined User Experience (UX) for seamless site navigation and mobile responsiveness. Active lead generation, simplified conversion, A/B Testing, reduce load time, reinforced brand identity and fast checkout.
• Managed customer reviews, ratings on social media, including NPS, CES, CSAT, Heat Map, Text Analytics.
• Continuous Improvement through Data Analysis, user behavior, conversion rates, and engagement metrics.
• Directly responsible for the entire digital portfolio, such as rebranding initiative, online presence, customer reach, lead generation, digital advertising, and marketing campaigns for new vehicle releases.
• Identification of target audiences, competitive analysis, Developed and executed online and ofline marketing campaigns, events, stage shows, leveraging SEO, SEM, social media presence, news-paper ads, etc.
• Service Quality Management:
o To meet customer expectations and remain economically competitive, continuous improvement in operational processes (KAIZEN), quick problem identification and resolution, systematic and reliable service performance measures, and customer satisfaction Control. Major focus on Brand Essence.
• Multichannel Integration / GAP Analysis:
o Continues and Periodic check between Service Promised (expected) and Service Delivered (experienced) at various customer touch points. Ex, Channel Partners, DSA, Holiday World, Branch office and Resorts. Major focus on uniform service on each touch point
• Complaint Resolution:
o Centrally responsible for resolving Complaints within TAT. Factual & Qualitative investigation of the issues and Root Cause Analysis. Aim to bring down the total number of complaints and increased CAPs score. The complaint includes Corporate Escalations, Acquisition Head Escalation, MD, Legal and Social Media Escalation
• Framework Analysis:
o Interaction research based on previous literature and process adherence with predefined SOPs to maintain the smooth running of the membership and continues the flow of premium quality service delivery
. Financial Planning
. Budgeting
. Security Business, Stock Trading, etc