Asst Product Manager
Al Naboodah Commercial Group LLC
مجموع سنوات الخبرة :15 years, 10 أشهر
• Defining the Brand Strategy and implementing the necessary steps to be taken to achieve the desired short and long term objectives.
• Determining the Product and Price Positioning for the different Model lines based on Market data by consulting and further conducting necessary Market research.
• Introducing new Model Lines and defining the GTM Strategy
• Implementing strategies for new Products, ensuring successful Market penetration, thus diversifying the Product portfolio and improving Market potential.
• Supervising the Test phase and eventual Launch of new Products into the Market and evaluating the Products potential for the long term.
• Liaising with Governments and Regulatory authorities to ensure Product acceptance in terms of existing laws and new laws being proposed.
• Liaising with the principals for Product Development, After Sales Support and during participation in various projects and tenders.
• Planning and Budgeting the Sales and Order Targets for the upcoming Fiscal year.
• Evaluating and implementing new Techniques to improve Sales effectiveness by monitoring Sales movement and Customer Database.
Professional Achievements:
• Organized the launch of the Maxus brand of Commercial Vehicles in the UAE.
• Created a Brand culture for MAXUS.
• Developed a clear and distinct identity for the brand in the Market and within the Organization.
• Designed and developed local Solutions for Product entry, targeting specific Market segments including WAV’s, Refrigerated vehicles and Combi Vans.
• Launched the Maxus G10 range of MPV's at DIMS 2015.
• Established the first exclusive showroom for Maxus in the UAE.
• Managed sales and marketing operations for the designated areas in all areas of operation including the dealership network.
• Identified market potential and implemented strategies for market penetration of new products as well as increasing the share of the existing products.
• Reviewed, interpreted the competition and market information to fine tune the marketing strategies and strengthen the brand image.
• Developed and implemented strategies for the assigned areas, to achieve the annual sales target.
• Developed and initiated business strategies in untapped segments and markets.
• Administered price negotiation and contract finalization with the contractor.
• Co-ordinated effectively to avoid scheduling conflicts and smooth transition of goods from factory to site.
Professional Achievements:
•Strategically revived the Dubai market and generated continuous, recurring business.
•Increased sales and enhanced the customer database by over 20% in the fiscal year 2011.
• Networked with the key accounts, maintaining good relations, thus improving the sales potential.
• Identified prospective clients for new business opportunities, focused towards achieving increased sales growth thus catalyzing profitability.
• Functioned independently and in teams for the finalization of various high-profile projects.
Professional Achievements:
• Appointed Area Manager within 6 months of joining the company.
• Recognized and rewarded for increasing sales in the assigned territories by over 30% in the first year of joining the company.
• Instrumental in attaining the first contract for the then newly launched brand of AHU’s called Biossol, in the market.