Sreelakshmi Manoj Kumar

Create monthly social media calendars and content strategies tailored to individual client goals.
Manage end-to-end social media operations for 7 client accounts, including posting, inbox
handling, and community engagement.
Plan, execute, and optimise Meta ad campaigns for clients in India and New Zealand across
multiple campaign objectives.
Generated 1, 900+ qualified leads (calls and messaging conversations) through performance
driven campaign structures.
Drove 4.4M+ impressions and 1.6M+ reach with a managed ad spend of ₹75K+, maintaining
strong ROI.
Write strategic social media and ad copy aligned with brand voice and performance goals.
Analyse campaign performance, prepare reports, and communicate insights, results, and next
steps to clients.
Work closely with the design team, providing creative direction to ensure alignment with
campaign strategy.

Create monthly social media calendars and content strategies tailored to individual client goals.
Manage end-to-end social media operations for 7 client accounts, including posting, inbox
handling, and community engagement.
Plan, execute, and optimise Meta ad campaigns for clients in India and New Zealand across
multiple campaign objectives.
Write strategic social media and ad copy aligned with brand voice and performance goals.
Analyse campaign performance, prepare reports, and communicate insights, results, and next
steps to clients.
Work closely with the design team, providing creative direction to ensure alignment with
campaign strategy.

Supported digital marketing campaign execution across social media, and paid ads.
Conducted competitor and field market research to gather insights that aided in strategic
campaign structuring and creation.
Created detailed social media performance reports for client accounts. By analysing key metrics,
successful strategies were identified, which helped in data-driven decision-making.
Compiled and organised a database of influencers for various campaigns, sorting them by client
requirements and engagement metrics to streamline the outreach process.
Collaborated on campaign ideas and content strategies, blending creativity with data.

Developed and managed content calendars, securing monthly client approvals.
Crafted compelling social media copy and print creatives for national and regional brands from
various industries, leading to increased engagement and brand awareness.
Lead projects for B2B content based on client requirements.
Spearheaded regular brainstorming and ideation sessions, generating creative campaign
concepts for national and regional brands.
Collaborated with designers and other internal teams to ensure seamless execution of content
and marketing campaigns.
Created photoshoot concepts for jewellery brands and for seasonal brand ambassador shoots.

Successfully crafted engaging and creative copy for clients across various industries.
Created engaging marketing proposals and pitches, ensuring alignment with brand objectives.
Actively contributed to the creative ideation sessions for concepts of marketing materials.
Wrote compelling content for websites, optimizing the content for SEO and user engagement.
Presented proposals and creative ideas in meetings, effectively communicating strategies and
recommendations to stakeholders.
Conducted in-depth research to understand target audiences, industry trends, and competitors.
Developed captivating stories and concepts for short animated videos, effectively conveying key
messages and increasing engagement for clients social media platforms.

Successfully crafted engaging and creative copy for clients across various industries.
Created engaging marketing proposals and pitches, ensuring alignment with brand objectives.
Actively contributed to the creative ideation sessions for concepts of marketing materials.
Wrote compelling content for websites, optimizing the content for SEO and user engagement.
Presented proposals and creative ideas in meetings, effectively communicating strategies and
recommendations to stakeholders.
Conducted in-depth research to understand target audiences, industry trends, and competitors.
Developed captivating stories and concepts for short animated videos

Liaise with investigator sites to notify them of alert and critical values, data clarifications,
and revision requests.
Act as primary contact for clinical investigator sites.
Resolve issues for study coordinators concerning any aspect of the laboratory services in a
timely manner.
Facilitate the flow of information between the investigator site and Project Management.
Liaise with support services in order to facilitate the laboratory sampling process.
Ensure that Project Management is made aware of any information that may influence the
smooth running of a particular project.

Liaise with investigator sites to notify them of alert and critical values, data clarifications, and
revision requests.
Act as primary contact for clinical investigator sites.
Resolve issues for study coordinators concerning any aspect of the laboratory services in a
timely manner.
Facilitate the flow of information between the investigator site and Project Management.
Ensure that Project Management is made aware of any information that may influence the
smooth running of a particular project.